Style Guide
— Heroes —
NADA Home Hero
Custom block for NADA hero 2023
NADA Hero Ideal Size
1920 x 614 Desktop/Tablet
767×1034 – Mobile
Interior Hero
Interior hero with headline, body copy and CTA.
If it moves, we help you move it off your lot
No two dealerships are alike, so Autotrader listings packages provide solutions that aren’t one-size-fits-all. Our listing solutions are built to fit every kind of dealership through data-driven personalization that converts a high-quality audience into high-quality leads. Plus, you get the added bonus of exposure on KBB.com.
Interior Hero ideal Size
1920 x 614 Desktop/Tablet
767×1034 – Mobile
Home Hero
This version includes a slideshows/carousel feature that is disabled on the current homepage hero.
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Their next car is on your lot
Help convert shoppers to buyers with simple, personalized listingsAutotrader shoppers are serious about finding the perfect vehicle from the right dealer. Accelerate more deals with the site that connects dealers with serious shoppers. Autotrader dealer packages that include digital retailing listings and ad products that connect you to the right shoppers at the right time. Autotrader provides the best quality leads in the industry. Period.
Watch the new nationwide commercialHome Hero Ideal Size (video)
1920 x 1080 Desktop/Tablet
(N/A video is responsive)- MobileHome Hero Ideal Size (image)
1920 x 614 Desktop/Tablet
767×1034 – MobileImage Hero
Occassionally there is a single image that is used as a hero, that does not have text overlay.
Ideal Size
1920 x 614 Desktop/Tablet
767×1034 – Mobile— Common —
Headline Block
Shows all primary heading styles
H1 Heading
H2 Heading
H3 Heading
H4 Heading
H5 Heading
H6 Heading
Feature Module
Prominently featured content on the site, included a headline, body copy, CTA and large image/video.
Example 1
Put Best-in-Class Insights & Analytics to Work for Your Dealership
Example 2
Introducing Autotrader Voice Search
At Autotrader we never stop innovating ways to make the car shopping experience as easy as possible for consumers. Now shoppers can find the right car faster than ever with their smart speaker. We’ve partnered with Google Assistant and Amazon Alexa for the quickest most convenient way for consumers to find vehicles in their area.
Here are examples of how consumers can interact with Autotrader Voice Search:
- Start Searching: Ask for a particular make & model or even price or body style.
- Receive Suggested Models: Try asking, “What’s the top rated SUV of 2020?”
- Price: Make a request like, “What does a 2018 Toyota Corolla cost?”
- Vehicle Location: After receiving your search results, ask “Where?”
Stat Module
Display multiple statistics in a series of columns.
Autotrader’s average gross per lead:$117The industry’s highest.?1.5xHigher than the nearest competitor.?Video Module
Display one or two video embeds in a block.
CTA Block
Display one or more CTAs. Includes Large button option
— Collapsible —
Accordion Module
Prominently feature info on the site, including a headline, body copy, CTA and image.
Dealer Solutions
Subtitle goes here
Build your brand and bring it to a whole new audience of car buyers with Autotrader products like relevant display ads and listing enhancements that work even harder to get shoppers to say “yes.”
You don’t need a big budget to compete with big dealers. List your used-car inventory on Autotrader and KBB.com to level the playing field.
Right now, someone is looking for the specialty vehicle on your lot. Our refined search experience can ensure you make that connection so that their search ends at your dealership.
Leverage innovative, hard-working digital tools to influence shoppers during their car-buying journey and put your brand in front of an eager audience.
Carousel Module
Module to display image and video slides with an optional CTA.
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Finally, it’s easy (even in 2021).
The newest “Finally, it’s easy” commercial is one more way we’re driving consumers to your inventory. And with Autotrader and KBB.com site traffic continuing to surpass pre-pandemic levels and outpacing other third-party sites, this spot is sure to drive even more in-market shoppers and high-quality leads to your dealership.
— Grids —
Product Summaries
Up to 3 columns highlighting various products.
Example 1
Video Walkaround
Get virtual car sales started by providing consumers with a personalized video chat session, allowing them to ask questions and get a feel for the vehicle.
Test Drive at Home
Offer car shoppers the ability to select and receive a no-obligation test drive at their location. (Dealers have the ability to specify the distance.)
Local Home Delivery
Provide customers the option to start their purchase online and have the car delivered directly to their location to complete their purchase, including paperwork. (Dealers have the ability to specify the distance.)
Example 2
2 Column Grid
Autotrader trends
Explore hot-button, topical industry issues with in-depth, business-building whitepapers that will help you move inventory, increase customer satisfaction and improve operations.
Dealer Advantage blog
Power through quick content like seasonal insights, actionable tips, and upcoming product releases for the information you need to maximize your vehicle advertising and digital marketing strategy.
Latest news
Access up-to-the-minute Autotrader headlines featuring product releases, events, awards and other important announcements.
Columns Block
Display a variable number of columns, including a headline and optional CTAs.
Example 1: Images and copy
Headline 1
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed risus in nisl hendrerit accumsan eu a tellus. Pellentesque ac hendrerit neque. Morbi ultrices eu lectus at tempus. Aliquam laoreet justo viverra ligula bibendum, sed lacinia lacus posuere. Etiam dictum et arcu nec vehicula. Integer at turpis vehicula, ullamcorper tortor a, finibus mauris. Nullam pulvinar eros volutpat nibh consectetur congue. Fusce id
Headline 2
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed risus in nisl hendrerit accumsan eu a tellus. Pellentesque ac hendrerit neque. Morbi ultrices eu lectus at tempus. Aliquam laoreet justo viverra ligula bibendum, sed lacinia lacus posuere. Etiam dictum et arcu nec vehicula. Integer at turpis vehicula, ullamcorper tortor a, finibus mauris. Nullam pulvinar eros volutpat nibh consectetur congue. Fusce id
Example 2: Copy only. Adds padding before and after.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed risus in nisl hendrerit accumsan eu a tellus. Pellentesque ac hendrerit neque. Morbi ultrices eu lectus at tempus. Aliquam laoreet justo viverra ligula bibendum, sed lacinia lacus posuere. Etiam dictum et arcu nec vehicula. Integer at turpis vehicula, ullamcorper tortor a, finibus mauris. Nullam pulvinar eros volutpat nibh consectetur congue. Fusce id ullamcorper magna, sed accumsan massa. Sed congue arcu ac sapien efficitur mollis. Proin ac molestie enim. Sed pharetra scelerisque felis, eu feugiat felis rutrum et. Quisque libero tortor, vehicula vel cursus non, egestas eu dui.
Image Grid
Display a 3-column grid of images. Used on Best New Cars page
2021 Acura TLX
2021 Chevrolet Tahoe
2021 Ford Bronco Sport
2021 Ford F-150
2021 Genesis GV80
2021 Hyundai Santa FeSplit Module
Split feature module with headline, body and image.
Optimizing results
Our array of digital tools and listing enhancements help you bring in more leads, convert them into sales and stretch your marketing dollar even further.
Engaging your customers
Our platform is backed by the trusted data of Kelley Blue Book and designed to keep your customers engaged, informed and ready to do business with you.
Kelley Blue Book Dealer Ratings
Reviews speak volumes. Give shoppers peace of mind by incorporating your dealership’s star ratings, so they have the confidence needed to move forward.
— Forms —
Newsletter Signup
— Navigation —
Ticker Banner
Overlay
Overlay Graphic
Ideal Size : 306px x 405px
Uberflip
Uberflip block
Uberflip tile background image
Ideal Size 255 x 336 
Dimension for CTA is 279×330 with an aspect ratio 93:110
Form CTA padding (in relation to the form field) – left 18px, bottom 28pxQuick Links Selector
Currently designed to be placed below an interior hero image
Jump Nav
Navigation for subsections/subpages. Set in Page sidebar settings
— Social —
Testimonial Block
Display a single testimonial on the page. Pulls from “Testimonials” Post type in the wp admin
Example – standard content
“Autotrader has played a tremendous part in helping our dealership reach more shoppers and generate more sales at our independent exotic dealership. . .”Hans – Auto Collection of Murfreesboro, Murfreesboro, TN
Example – with video
Nine out of 10 consumers are more likely to buy from a dealership that offers at least one component of digital retailing. Help these shoppers jump-start the deal-making process right from your Autotrader listings…Somebody at autotrader
Testimonials Masonry
List out all testimonials or specific set with masonry layout. A featured image can be optionally set.
Testimonial 2The Autotrader Classics platform has created upwards of 80 leads for my ’67 Toyota Land Cruiser on a daily basis. The Autotrader Classics platform has created upwards of 80 leads for my ’67 Toyota Land Cruiser on a daily basis. The Autotrader Classics platform has created upwards of 80 leads for my ’67 Toyota Land Cruiser on a daily basis. The Autotrader Classics platform has created upwards of 80 leads for my ’67 Toyota Land Cruiser on a daily basis.
— Ryan Sodikoff, Specialty Dealer, Stephen Toyota Spotlight Testimonial – murfreesboro – independent“Autotrader has played a tremendous part in helping our dealership reach more shoppers and generate more sales at our independent exotic dealership. . .”
— Hans – Auto Collection of Murfreesboro, Murfreesboro, TNSpotlight Testimonial – Capitol Chrysler Dodge Jeep Ram“In the midst of a world-wide pandemic, Capitol Chrysler Dodge Jeep Ram has had the most successful month in our history. We have done this by utilizing our online resources. Autotrader, along with C-4 Analytics, have helped us reach customers on a new level. . .”
— Steve at Capitol Chrysler Dodge Jeep Ram, Jefferson City, MOPosts Module
Display 3 recent posts, or 3 posts of your choosing.
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Five Ways Distance Retailing Can Expand A Dealer’s Reach and Revenue
Apr 11, 2024
The Autotrader TeamWhether you realize it or not, your car dealership is competing on the national level. Consumers are already buying, browsing, and researching online for their next… well everything. And while […]
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Delivering a Consumer Experience Online – The 5 Key Steps
Mar 7, 2024
The Autotrader TeamThe next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]
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Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency
Feb 13, 2024
Vanessa Ton – Senior Manager of Research and Market Intelligence at Cox AutomotiveWith the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]
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NASCAR Driver Joey Logano Partners with Autotrader to Benefit Charity
Jan 18, 2024
NASCAR Driver Joey Logano Selling His Custom First Edition 2021 Ford Bronco on Autotrader’s Private Seller Exchange to Benefit Charity ATLANTA, Jan. 18, 2024 /PRNewswire/ — NASCAR driver and two-time Cup Series […]
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The 10 Actions Auto Industry Buzzwords are Driving Dealers to Take in 2024
Jan 10, 2024
Jade Terreberry, Senior Strategic Director at Autotrader and Kelley Blue BookIt’s easy to wonder how (and if) the latest auto industry buzzwords will affect your business, especially after the last few years that came along with an abundance of rapid […]
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Facebook
Follow us on Facebook— Misc —
Table
Insert a table — perfect for sharing charts and data.
Solution Advertise inventory to at-home buyers Your vehicle will appear Cost Market Extension In DMA(s) of your choice, nationwide For all matching vehicle searches in your chosen markets $$ Market Extension Essential Within your chosen radius of your dealership When local inventory matches are limited $ Dealer Home Services – Local Home Delivery In your local DMA For all matching searches in your DMA Available for FREE with Autotrader & KBB.com listings
