Today’s buyers expect all their needs to be met online—even complex purchases like new vehicles. Digital retailing on Autotrader offers shoppers an easy, pain-free way to engage with your dealership to complete payment calculations, financing and trade-in valuations – all online. With a 30% increase in the conversion rate from lead to sale, digital retailing accelerates your deals and increases consumer trust and confidence in your brand.
Don’t leave money on the table by passing on the traditionally complex OEM co-op process. We can take the hassle out of managing these programs—even develop and run effective co-op campaigns on your behalf! Autotrader makes it easy to build your brand and promote your inventory online with consistent messaging across the web.
Kelley Blue Book Price Advisor give shoppers range-based values, so you maintain the flexibility needed to help ease the friction of trade-in valuation and car purchase conversations. With consistency from online to in-store, it offers an easier transition to sale and increases customer trust and confidence in the overall shopping experience.
Help shoppers find your new-car inventory with strategic display advertising designed to drive real results. From off-site retargeting ads that keep your dealership top of mind to optimized onsite placements that increase exposure across devices, your new-vehicle listings will be in front of more shoppers, which means more opportunities to convert to sales.
“In the midst of a world-wide pandemic, Capitol Chrysler Dodge Jeep Ram has had the most successful month in our history. We have done this by utilizing our online resources. Autotrader, along with C-4 Analytics, have helped us reach customers on a new level. . .”
Steve at Capitol Chrysler Dodge Jeep Ram, Jefferson City, MO
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