Turn active new car shoppers into transaction-ready buyers

Merchandise your new-vehicle inventory the smart way.

Your new car inventory and our tools make a powerful team

From value-add to add-ons, we give you everything you need to help new car buyers drive off your lot with a done deal.

Listings made simple

Our dealer packages help you maximize the performance of your new car listings, attracting and converting buyers faster and easier than ever.

  • Show off your vehicles on the new Autotrader VDP, designed to engage, inform and convert more serious shoppers.
  • Use Dealer Home Services on your listings to connect with car shoppers looking to buy vehicles from their home.
  • Gain car shoppers’ trust with Kelley Blue Book Dealer Ratings and price confidence tools on your listings.
  • Drive performance with nVision analytics, actionable insights into your inventory, pricing, and shopper activity.

Generate more opportunities for your dealership

Additional Autotrader offerings

Today’s buyers expect all their needs to be met online—even complex purchases like new vehicles. Digital retailing on Autotrader offers shoppers an easy, pain-free way to engage with your dealership to complete payment calculations, financing and trade-in valuations – all online. With a 30% increase in the conversion rate from lead to sale, digital retailing accelerates your deals and increases consumer trust and confidence in your brand.

Don’t leave money on the table by passing on the traditionally complex OEM co-op process. We can take the hassle out of managing these programs—even develop and run effective co-op campaigns on your behalf! Autotrader makes it easy to build your brand and promote your inventory online with consistent messaging across the web.

Kelley Blue Book Price Advisor give shoppers range-based values, so you maintain the flexibility needed to help ease the friction of trade-in valuation and car purchase conversations. With consistency from online to in-store, it offers an easier transition to sale and increases customer trust and confidence in the overall shopping experience.

Complement your new vehicle listings

Help shoppers find your new-car inventory with strategic display advertising designed to drive real results. From off-site retargeting ads that keep your dealership top of mind to optimized onsite placements that increase exposure across devices, your new-vehicle listings will be in front of more shoppers, which means more opportunities to convert to sales.

Advanced Ads new car display ad from Autotrader shown on espn.com
“In the midst of a world-wide pandemic, Capitol Chrysler Dodge Jeep Ram has had the most successful month in our history. We have done this by utilizing our online resources. Autotrader, along with C-4 Analytics, have helped us reach customers on a new level. . .”

Steve at Capitol Chrysler Dodge Jeep Ram, Jefferson City, MO
Capitol Chrysler Dodge Jeep Ram

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