OEM Solutions

COVID-19 Digital Shopper Study | May 28th Update

Explore the COVID-19 impact on automotive consumer’s digital practices in their purchase journey Learn More

The Digital Influence Study explores the role and influence of various sites across stages in the shopping process for new vehicle shoppers and recent new vehicle purchasers.

See how third-party sites influence changes in their consideration and their final purchase decision. Learn More

Audience & Influence

Reach Millions of In-Market Car Shoppers When It Matters Most

Third-party sites like Autotrader drive opinion and consideration as shoppers compare makes, models, prices and search inventories.

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OEM Insights

Stay On Top of Consumer Trends

Autotrader-provided analytics, combined with insights about today’s shopping environment help you identify and influence customer’s attitudes and behavior.

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Advertising Solutions

See How Advertising Solutions Can Help Bring Shoppers To You

Build your brand and drive traffic with a comprehensive portfolio of digital marketing solutions.

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Advertising Opportunities

Resources

OEM Solutions

Audience & Influence

OEM Insights

Advertising Solutions