2018 Digital Influence Study
The 2018 Digital Influence Study explores the role and influence of various sites across stages in the shopping process for new vehicle shoppers and recent new vehicle purchasers.
See how third-party sites influence changes in their consideration and their final purchase decision.
Reach Millions of In-Market Car Shoppers When It Matters Most
Third-party sites like Autotrader drive opinion and consideration as shoppers compare makes, models, prices and search inventories.
Stay On Top of Consumer Trends
Autotrader-provided analytics, combined with insights about today’s shopping environment help you identify and influence customer’s attitudes and behavior.