One Connected Marketplace built to expand reach and sell vehicles faster. Join us at NADA Show 2023

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  • 2023 Car Buyer Journey Study

    Cox Automotive has been conducting the Car Buyer Journey Study for the past 14 years to determine the key changes in consumer buying behavior. Explore Autotrader’s top takeaways to stay up-to-date on the latest buyer behaviors and how to adapt.

    See the Study

  • New Trends and Topics Series: UnJaded for the Road Forward

    Tune into this new type of series that has conversations with industry experts that focuses on actionable, consumable real-world trends, topics and insights geared toward helping you move the needle in your business.

    Watch or Listen Now

  • Gear Up for the New Speed of Retail

    The new speed of retail is here, and shoppers expect a streamlined, digital experience. So, to help you meet them where they are, we’re ready to meet you where you are. Our flexible digital retailing solutions give you the tools to modernize at your speed.

    Explore Options

  • New Car Custom Order

    Defy inventory shortages. New Car Custom Order connects you with Autotrader and KBB.com shoppers interested in pre-ordering their next vehicle from your dealership.

    Capture More New-Car Leads

  • Advanced Ads

    Retarget and reengage with shoppers interested in your inventory across offsite premium websites.

    Learn More

  • Get supercharged leads with Listings Buying Signals

    This powerful tool analyzes consumers’ shopping behavior that gives clients easy-to-access insights straight from their Autotrader and KBB.com leads for a targeted sales approach.

    See how it works

  • Kelley Blue Book® My Wallet

    With the added trust and transparency of Kelley Blue Book, this powerful personalization tool can help take consumer confidence and engagement to the next level — resulting in higher-quality, more detailed leads that can help you close deals faster.

    Meet My Wallet

  • Get up-to-the-minute analytics with nVision

    Your Autotrader listings package includes the nVision analytics dashboard for reporting on your inventory and your digital investments to help you get maximum results.

    See your digital ROI

  • Trending Blogs: Dealer Advantage

    Would you like access to our monthly blogs that cover trends and topics that should be on every modern’s radar? Gain the Dealer Advantage with articles and insights on how to elevate your business and marketing strategies to drive more profits.

    Access Now

Autotrader continues to be the partner you need to power your business forward

In this transformed world, consumer behavior and demand have forced dramatic change from automotive dealerships, OEMs and lenders. Together, we’re providing the virtual vehicle sales and maintenance services that car buyers demand, to help you get the results you need.

comparison graph of autotrader vs competitors
Autotrader’s close rate is
39%
Higher than the nearest competitor.?
Autotrader’s gross profit per sale:
$3K
The industry’s highest.?

Autotrader is your trusted partner. In order to meet both client and consumer needs during the pandemic, we have rolled out innovative products, kept our consumer traffic steady and continue to drive quality leads to Autotrader dealers.

See the proof

Connect to consumers virtually

NEW! At Home Services

Now dealers ready to sell cars virtually can advertise local vehicle delivery, offer virtual vehicle walkarounds, connect with consumers look for at-home test drives and more.

vehicle video walkround icon

Video walkaround

Dealer Home Services Test Drive from Home icon

Test drive at home

Dealer Home Services local home delivery icon

Local home delivery
Dealer Home Services Start Your Deal Online icon

Start your deal online

Dealer Home Services Maintenance from Home icon

Maintenance from your door
statistics on dealerships' use of Dealer Home Services
statistics on dealerships' use of Dealer Home Services
Reach virtual car buyers

nVision Analytics. Where insights meet action.

Take the guesswork out of your marketing spend

Our nVision platform is the only tool in the industry that provides real-time analytics to identify opportunities where you can improve targeting and optimize your digital marketing investment with Autotrader. Housed in one easy-to-use platform, nVision provides inventory insights, shopper behavior and pricing data all in one place – allowing you to see the whole picture and plan confidently.

nVision Analyze Inventory report shown on a laptop computer

Unique dealers. A partner that makes a difference.

Dealer Solutions

car with ribbon
new vehicles
motorcycles
car with ribbon

Build your brand and bring it to a whole new audience of car buyers with Autotrader products like relevant display ads and listing enhancements that work even harder to get shoppers to say “yes.”

See how

new vehicles

You don’t need a big budget to compete with big dealers. List your used-car inventory on Autotrader and KBB.com to level the playing field.

Find out more

motorcycles

Right now, someone is looking for the specialty vehicle on your lot. Our refined search experience can ensure you make that connection so that their search ends at your dealership.

Explore specialty listings

Leverage innovative, hard-working digital tools to influence shoppers during their car-buying journey and put your brand in front of an eager audience.

Become a partner

Solutions designed to deliver shoppers to your dealership

Listings

Car listings that move shoppers

Listing cars with Autotrader means automatically getting a suite of connected solutions that empower you, inform customers and engage a huge audience of shoppers ready to buy. The result is more views, higher close rates and higher profits.

See listings solutions
Features

Built-in features to build sales

With Autotrader, your listings work harder so you don’t have to. Create, customize and publish quickly. Connect with potential car buyers and monitor performance for instant optimization. It’s a digital experience designed to deliver transaction-ready buyers right to your lot.

Learn about features
Enhancements

Add-ons with extra opportunities

We go above and beyond so you can, too. Find enhancements that help you do everything from letting customers pencil deals from your listings to easily selling cars outside of your market.

Explore enhancements

Hear it from us first