Autotrader continues to be the partner you need to power your business forward
In this transformed world, consumer behavior and demand have forced dramatic change from automotive dealerships, OEMs and lenders. Together, we’re providing the virtual vehicle sales and maintenance services that car buyers demand, to help you get the results you need.
Autotrader is your trusted partner. In order to meet both client and consumer needs during the pandemic, we have rolled out innovative products, kept our consumer traffic steady and continue to drive quality leads to Autotrader dealers.
Connect to consumers virtually
NEW! At Home Services
Now dealers ready to sell cars virtually can advertise local vehicle delivery, offer virtual vehicle walkarounds, connect with consumers look for at-home test drives and more.
Video walkaround
Test drive at home
Local home delivery
Start your deal online
Maintenance from your door
nVision Analytics. Where insights meet action.
Take the guesswork out of your marketing spend
Our nVision platform is the only tool in the industry that provides real-time analytics to identify opportunities where you can improve targeting and optimize your digital marketing investment with Autotrader. Housed in one easy-to-use platform, nVision provides inventory insights, shopper behavior and pricing data all in one place – allowing you to see the whole picture and plan confidently.
Unique dealers. A partner that makes a difference.
Dealer Solutions
Build your brand and bring it to a whole new audience of car buyers with Autotrader products like relevant display ads and listing enhancements that work even harder to get shoppers to say “yes.”
You don’t need a big budget to compete with big dealers. List your used-car inventory on Autotrader and KBB.com to level the playing field.
Right now, someone is looking for the specialty vehicle on your lot. Our refined search experience can ensure you make that connection so that their search ends at your dealership.
Leverage innovative, hard-working digital tools to influence shoppers during their car-buying journey and put your brand in front of an eager audience.
Solutions designed to deliver shoppers to your dealership
Hear it from us first
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Stop Leaving Money on the Table: Ensure You’re Making the Most of Your Co-Op Dollars
Sep 13, 2024
Michele Wright, Director of Sales- Autotrader and Kelley Blue BookIn the big wide world of automotive advertising, co-op advertising remains a crucial strategy for dealers. Supported by OEMs, the shared advertising costs in co-op dollars allows dealers to promote […]
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Video | Stay Top of Mind with Car Shoppers Using Retargeted Marketing
Sep 12, 2024
The Autotrader TeamDisplay ad retargeting continues to be a powerful and effective marketing strategy enabling businesses to connect with their target audience in a personalized and impactful way. Find out how it […]
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Video | Stop Leaving Money on the Table: Ensure You’re Making the Most of Your Co-Op Dollars
Sep 11, 2024
The Autotrader TeamCo-op advertising driven by OEM support has proven to be an effective tool to engage customers, promote brands and make sales while sharing advertising costs. Moving into the second half […]
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Video | Ways to Boost Engagement and Leads without Boosting Your Cost
Aug 16, 2024
The Autotrader TeamIn today’s fast-paced digital age, ensuring your inventory is getting prominent placement within shoppers’ search results is vital. Find out how to boost your engagement without boosting your costs with […]
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Go for the Gold: Boost Sales and Performance with Tips from Industry Experts
Aug 9, 2024
Jade Terreberry, Senior Director of Strategic Planning – AutotraderOver the last few weeks, almost everyone has had Olympic fever. The opening ceremony, the Eiffel tower in every shot, Snoop Dog, the super-human athletes that we’ve come to personally […]