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Power your business forward with the #1 marketplace for better leads and higher profits 

Sell more vehicles and expand your reach with Autotrader’s personalized car-shopping experience.

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Autotrader is part of a powerful ecosystem of retail solutions from Cox Automotive

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$47,433

$495/mo.

30%

higher close rate
than the nearest
competitor.

Dealer Solutions

Discover Autotrader’s digital marketing and deal-building solutions for faster, smoother, more profitable deals.

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Franchise Listings Packages

Increase sales opportunities with flexible listing packages across Autotrader and KBB.com. Boost your visibility, connect with more in-market shoppers, and get the most out of every marketing dollar. Autotrader dealer solutions make shopping more personal and match cars to ready-to-buy customers using features like custom vehicle display pages (VDPs).

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Franchise Advertising Solutions

Grow views on your inventory with highly targeted digital ads and eye-catching displays using Cox Automotive’s advanced first-party data insights. Reach the right shoppers using personalized content and audience targeting to make it easy for them to go from browsing online to visiting your store with Autotrader dealer solutions.

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Digital Retailing Solutions

Connect online and in-store shopping, making the transition smooth and flexible, with our seamless technology. You can sell the way shoppers want to buy using Autotrader’s digital retailing solutions and advanced analytics. When shoppers can start the car buying process with you online, they are 70% more likely to buy.

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Distance Retailing Solutions

Reach more car buyers — even outside your local area — with inventory automatically listed where demand is high using Autotrader dealer solutions. Smart targeting and data help your listings stand out, so your Vehicle Display Pages (VDPs) get more views and clicks beyond your ZIP code.

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Data Intelligence and Expert Guidance

Get a clear picture of your entire digital presence with nVision, an easy-to-use reporting tool that gives you useful and actionable insights about your market, inventory and shopper behavior — free for Autotrader clients. Powered by Cox Automotive’s vast data, nVision connects your vehicles to the right buyers, faster. And you’re never alone. Client success managers take complicated information and turn it into simple, clear plans that help you reach your goals.

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Integrations

Be one of the first dealers to experience the technology, insights and guidance from our most powerful retail solution yet.

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Autotrader and Cox Automotive’s innovative solutions work even better together

When you combine the power of our best-in-class technology solutions, you can create even more engaging, personalized digital experiences for today’s auto shoppers that convert more, capture demand and drive ready-to-buy shoppers to you to close the sale.

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Industry-leading performance that out delivers the competition 

#1 online marketplace for car buying and selling.

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Higher close

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Higher gross profit per

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Real stories
with real results

See how dealers are effectively using Autotrader’s innovative features to address key challenges in their dealerships. Whether it’s to sell more vehicles or expand their reach, these stories showcase how Autotrader supports success in the automotive industry.

  • Cade Rivard

    The quality of leads Autotrader provides is second to none.

    General Manager

    Rivard Buick GMC

  • Matt Lannie & Holly Diehl

    No one brings as much to the table as our Autotrader rep.

    General Manager & Autotrader Consultant

    Bil Holt Canton and Blue Ridge

  • John Stackhouse

    Working with Autotrader has been a game-changer for my dealership. The marketing performance rep…

    General Sales Manager

    Capital Auto Sales

Resources

Get the details on Autotrader dealer solutions and learn about best practices, industry news, tips and tricks, and more.

View All
3m Read

Fix Your Marketing ROI: How Multi-Touch Attribution Can Help

Guest Marketing Expert, Scott Desgrosseilliers joins Jade Terreberry to unpack the real-world impact of multi-touch attribution (MTA) has on EVERY industry and why it’s no longer optional for businesses who want to protect their spend and grow market share.
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3m Read

Start Tracking What Actually Converts: The Days of Chasing Leads are Over

Nathan Jordan, Client Success Manager for Major Accounts at Autotrader, joins host Jade Terreberry to break down how top-performing dealers are ditching outdated lead metrics and embracing multi-touch attribution.
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5m Read

From Search to Sold: 5 Ways Autotrader Gives Dealers More of What Really Counts 

Whether you’re trying to get more eyes on your inventory, make your listings work harder, or figure out where your ad dollars are really paying off, Autotrader is built to […]
Read More

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Talk to an Autotrader Rep 

Schedule a time to discuss how Autrotrader and the Cox Automotive portfolio of products come together to help you achieve your business goals.

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Talk to an Autotrader Rep 

Schedule a time to discuss how Autrotrader and the Cox Automotive portfolio of products come together to help you achieve your business goals.

Sales & Support

(877) 627-9585

dscdealerleads@autotrader.com

Mon – Fri

8am – 8pm EST

Sat

9am – 6pm EST

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