Autotrader drives car shoppers to dealers’ websites 1 million times every month.
See how we’re attracting your next potential sale through a powerful, nationwide advertising campaign that’s impossible to miss.
August Update – Autotrader’s new nationwide campaign reaches car shoppers across every platform.
Our new brand-media campaign is kicking off next week. Airing on all major networks, including primetime shows like NBC’s America Ninja Warrior and The Tonight Show with Jimmy Fallon, TNT’s Prime Movie sponsorship, and ABC’s The Good Doctor, the newest spot, “Greek,” continues promoting our Finally It’s Easy campaign. We’ll also have digital presence across Hulu, Roku and Amazon, as well as Twitch, to capture younger, more diverse audiences.
DEALER HOME SERVICES SPOTS
These commercials bring a focus on the shift towards touchless dealership offerings, specifically Dealer Home Services from Autotrader.
A sound strategy for reaching Hispanic car shoppers
How Autotrader delivers 1.1 billion impressions within this key demographic
From 2013 to 2018, new vehicle retail sales have increased 30% among Hispanics, reaching nearly 10.3% of new retail sales in 2018.?
12.4% of Autotrader’s Facebook and Twitter audience are Spanish speakers.?
10.8% of Kelley Blue Book’s Facebook and Twitter audience are Spanish speakers.?
In 2019, Autotrader and Kelley Blue Book captured 400,000 new Hispanic fans across social channels.
Autotrader’s advertising is expected to reach 85% of all Hispanics in the U.S.?
Autotrader and Kelley Blue Book will deliver 500M+ impressions from our specific Hispanic media buys.?
With our Spanish-language ads on Facebook, Twitter and Instagram, we’ll deliver 11 million Hispanic social impressions.?
The overall media plan will deliver more than 1.1 billion impressions. ?
Introducing Autotrader Voice Search
At Autotrader we never stop innovating ways to make the car shopping experience as easy as possible for consumers. Now shoppers can find the right car faster than ever with their smart speaker. We’ve partnered with Google Assistant and Amazon Alexa for the quickest most convenient way for consumers to find vehicles in their area.
Here are examples of how consumers can interact with Autotrader Voice Search:
- Start Searching: Ask for a particular make & model or even price or body style.
- Receive Suggested Models: Try asking, “What’s the top rated SUV of 2020?”
- Price: Make a request like, “What does a 2018 Toyota Corolla cost?”
- Vehicle Location: After receiving your search results, ask “Where?”
Keep the conversation going
As the most recognized and engaged brand among third-party shopping sites, Autotrader’s social following continues to grow.
- 1.1 million Facebook fans
- 87,000 Twitter followers
- 19,000 Instagram followers
- 70,000 YouTube subscribers
Read our live feeds below and start following us today!
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