Autotrader drives car shoppers to dealers’ websites 1 million times every month
See how we’re attracting your next potential sale through a powerful, nationwide advertising campaign that’s impossible to miss.
Latest Autotrader Ad Campaign: Finally, It’s Easy (From Home)
It’s been a great year for Autotrader – we’re dominating the competition, launched new tools like My Wallet and now we’re stepping on the gas with the launch of our new consumer television campaign.
This campaign is designed to break through to a new, younger Millennial audience, and what better way to do it than by featuring beloved comedic actor and entertainer Kenan Thompson!
Autotrader’s nationwide campaign reaches car shoppers across every platform
The Autotrader Brand Media campaign will generate over 3.7 billion impressions in 2021 through a robust, multi-channel media plan. Over the year, Autotrader will be join sports fans on the front row with presence in NFL, NBA, MLB and Premier League games.
Outside of sports, Autotrader will also be seen across many Prime, Late Night and Cable properties and will reach viewers online through digital video partners like Hulu & YouTube. Autotrader will continue to have a presence across social media platforms – Facebook, Instagram, Twitter, Snapchat, Tik Tok and Pinterest. Lastly, listen for Autotrader on streaming audio partners Spotify, Pandora and Amazon!
These commercials bring a focus on the shift towards touchless dealership offerings, specifically Dealer At Home Services from Autotrader.
Autotrader voice search
At Autotrader we never stop innovating ways to make the car shopping experience as easy as possible for consumers. Now shoppers can find the right car faster than ever with their smart speaker. We’ve partnered with Google Assistant and Amazon Alexa for the quickest most convenient way for consumers to find vehicles in their area.
Here are examples of how consumers can interact with Autotrader Voice Search:
- Start Searching: Ask for a particular make & model or even price or body style.
- Receive Suggested Models: Try asking, “What’s the top rated SUV of 2021?”
- Price: Make a request like, “What does a 2019 Toyota Corolla cost?”
- Vehicle Location: After receiving your search results, ask “Where?”