Autotrader drives car shoppers to dealers’ websites 1 million times every month

See how we’re attracting your next potential sale through a powerful, nationwide advertising campaign that’s impossible to miss.

Latest Autotrader Ad Campaign: ​​​​Finally, It’s Easy (From Home)

It’s been a great year for Autotrader – we’re dominating the competition, launched new tools like My Wallet and now we’re stepping on the gas with the launch of our new consumer television campaign.

This campaign is designed to break through to a new, younger Millennial audience, and what better way to do it than by featuring beloved comedic actor and entertainer Kenan Thompson!

Autotrader’s nationwide campaign reaches car shoppers across every platform

The Autotrader Brand Media campaign will generate over 3.7 billion impressions in 2021 through a robust, multi-channel media plan. Over the year, Autotrader will be join sports fans on the front row with presence in NFL, NBA, MLB and Premier League games.

Outside of sports, Autotrader will also be seen across many Prime, Late Night and Cable properties and will reach viewers online through digital video partners like Hulu & YouTube. Autotrader will continue to have a presence across social media platforms – Facebook, Instagram, Twitter, Snapchat, Tik Tok and Pinterest. Lastly, listen for Autotrader on streaming audio partners Spotify, Pandora and Amazon!

Previous Campaigns

These commercials bring a focus on the shift towards touchless dealership offerings, specifically Dealer At Home Services from Autotrader.


Autotrader voice search

At Autotrader we never stop innovating ways to make the car shopping experience as easy as possible for consumers. Now shoppers can find the right car faster than ever with their smart speaker. We’ve partnered with Google Assistant and Amazon Alexa for the quickest most convenient way for consumers to find vehicles in their area.

Here are examples of how consumers can interact with Autotrader Voice Search:

  • Start Searching: Ask for a particular make & model or even price or body style.
  • Receive Suggested Models: Try asking, “What’s the top rated SUV of 2021?”
  • Price: Make a request like, “What does a 2019 Toyota Corolla cost?”
  • Vehicle Location: After receiving your search results, ask “Where?”
Autotrader voice search

Keep the conversation going

As the most recognized and engaged brand among third-party shopping sites, Autotrader’s social following continues to grow.

  • 1.3 million Facebook fans
  • 89,600 Twitter followers
  • 34,700 Instagram followers
  • 91,400 YouTube subscribers
  • 4,800 Pinterest followers

 

Read our live feeds below and start following us today!

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