Get your inventory and dealership noticed with car dealership advertising solutions
Convert shoppers to buyers with targeted digital ads and impactful display solutions.
Increase VDP views
when you add Autotrader ads to your marketing
Advertising Benefits
Autotrader gives your inventory many ways to be seen. From various onsite display ads across Autotrader and KBB.com to offsite retargeting, explore all the ways you can convert more shoppers to buyers with Autotrader ads.
Spotlight Ads
Hot vehicles or cold vehicles—it doesn’t matter. Drive more clicks and engagement straight to the inventory of your choice. ​​ 
New Car Boost
Show used-car shoppers they can afford new with similar monthly payments with this powerful feature.
Targeted Display
Keep the focus on your dealership’s inventory or sales event with premium ad placements across Autotrader and KBB‌.‌com’s desktop and mobile experiences.
eLot
Target real-time shoppers during their valuation and search journeys, serving up relevant inventory based on their recent search history.
Seamless Integrations 
As the best-connected marketplace, our exclusive shopper insights integrate with the full ecosystem of powerful Cox Automotive solutions to maximize dealership performance and deliver better consumer experiences.
FAQs
Digital advertising for dealerships involves placing sponsored ads on websites to attract potential buyers. Think of them as digital billboards.Â
Autotrader ads are powered by Cox Automotive’s robust first-party data and intelligence engine to create personalized shopping experiences that place your ads in front of the right shoppers, at the right time, with the right message.Â
Yes, some of Autotrader’s advertising solutions can be tailored to reflect your dealership’s unique brand and messaging. Â
We offer real-time data and performance reporting through nVision’s reporting platform so you can track and optimize your campaigns effectively. Â
Get started with
Autotrader
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