Get the word out and sell vehicles with display advertising built for dealers

Display advertising should do just that: put your brand and inventory on full display for transaction-ready buyers to see. And with a suite of display products on Autotrader, KBB.com and across the web, your inventory will have further reach and greater relevance to car shoppers ready to purchase.

Display ads backed by the power of Cox Automotive’s consumer data

See more impact when you combine the power of Autotrader’s display solutions to make your strongest impression yet.
21.5 more VDPs
per car on average, each. ?

Display Advertising

Advanced Ads new vehicle display ad
Alpha Elite display ads shown on Autotrader
eLot display ad on Autotrader homepage
Spotlights Ads shown at the top of the search results page on Autotrader
Skyscraper display ad shown on the left-hand side of the Autotrader search results page
Advanced Ads new vehicle display ad
Your data-driven offsite display retargeting solution

Drive qualified buyers straight to your door by retargeting and re-engaging them within a large network of sites, outside of Autotrader and KBB.com. Shoppers will see your most relevant inventory within dynamic ads—based on criteria you set—which gives you ultimate flexibility, control and exposure.

Alpha Elite display ads shown on Autotrader
Highly visible and profitable

Blend seamlessly into the Autotrader and KBB.com search experience with native advertising content that integrates your dealership’s branding and messaging into the results. With two products to choose from, Super Spotlight and Alpha Liner, you can stand out to more shoppers than ever before—leading to more clicks and more VDPs.

eLot display ad on Autotrader homepage
Be there at every step of the car shopping journey

eLot, Autotrader’s brand-new carousel display unit, targets real-time shoppers during their valuation and search journeys, serving up relevant inventory based on their recent search history. Because eLot displays provide inventory placements outside of the core search experience, that means you reach MORE shoppers across MORE pages with MORE opportunities to convert transaction-ready buyers.

Spotlights Ads shown at the top of the search results page on Autotrader
Shine a spotlight on the vehicle you want to move

Whether the vehicles you want to feature are vehicles that are getting cold or hot vehicles that are sure to grab attention, you can drive more clicks and engagement straight to those VDPs with Spotlights.

Skyscraper display ad shown on the left-hand side of the Autotrader search results page
Stand out from the competition

Whether you’re looking for brand awareness or inventory exposure, Skyscrapers fit the bill. Use them to feature your branding in a video format or expand them to showcase more details on inventory shoppers want. The choice is yours. The results are clear.

Connect with ready-to-buy shoppers

25%
click-through rate for Advanced Ads?
186%
Increase in click-through to VDPs from Spotlight Ads?
150%
More leads created within Alpha Ads?

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