Get the word out and sell vehicles with display advertising built for dealers
Convert more shoppers to buyers with targeted digital advertising, including offsite display retargeting and display ads on Autotrader and KBB.com.
Display ads backed by the power of Cox Automotive’s consumer data
Retarget and re-engage with shoppers across offsite premium websites with the option to leverage social media platforms
Drive qualified buyers straight to your door, website or listings VDP by retargeting and re-engaging them within a large network of sites, outside of Autotrader and KBB.com. Shoppers will see your most relevant inventory within dynamic ads—based on criteria you set—which gives you ultimate flexibility, control and exposure.
New Advanced Ads Premium gets your relevant inventory in front of shoppers as they browse the web and their social media platforms.
Keep the focus on your dealership with premium ads placements across our experiences
New Targeted Display harnesses the power of Cox Automotive first party data to effectively target shoppers as they browse Autotrader and KBB.com.
Highly visible and profitable
Blend seamlessly into the Autotrader and KBB.com search experience with native advertising content that integrates your dealership’s branding and messaging into the results. With two products to choose from, Super Spotlight and Alpha Liner, you can stand out to more shoppers than ever before—leading to more clicks and more VDPs.
Be there at every step of the car shopping journey
eLot, Autotrader’s brand-new carousel display unit, targets real-time shoppers during their valuation and search journeys, serving up relevant inventory based on their recent search history. Because eLot displays provide inventory placements outside of the core search experience, that means you reach MORE shoppers across MORE pages with MORE opportunities to convert transaction-ready buyers.
Shine a spotlight on the vehicle you want to move
Whether the vehicles you want to feature are vehicles that are getting cold or hot vehicles that are sure to grab attention, you can drive more clicks and engagement straight to those VDPs with Spotlights.