Get the word out and sell vehicles with display advertising built for dealers

Convert more shoppers to buyers with targeted digital advertising, including offsite display retargeting and display ads on Autotrader and KBB.com.

Display ads backed by the power of Cox Automotive’s consumer data

See more impact when you combine the power of Autotrader’s display solutions to make your strongest impression yet.
21.5 more VDPs
per car on average, each. ?

Display Advertising

Advanced Ads new vehicle display ad
Alpha Elite display ads shown on Autotrader
eLot display ad on Autotrader homepage
Spotlights Ads shown at the top of the search results page on Autotrader
Advanced Ads new vehicle display ad
Now drive more traffic to your dealer websites

Now drive more traffic to your dealer websites. Drive qualified buyers straight to your door, website or listings VDP by retargeting and re-engaging them within a large network of sites, outside of Autotrader and KBB.com. Shoppers will see your most relevant inventory within dynamic ads—based on criteria you set—which gives you ultimate flexibility, control and exposure.

Get more impressions, reach and scalability

New Targeted Display combines Autotrader and KBB.com display products while harnessing Cox Automotive DRiVEQ data to effectively target shoppers as they browse our sites.

Alpha Elite display ads shown on Autotrader
Highly visible and profitable

Blend seamlessly into the Autotrader and KBB.com search experience with native advertising content that integrates your dealership’s branding and messaging into the results. With two products to choose from, Super Spotlight and Alpha Liner, you can stand out to more shoppers than ever before—leading to more clicks and more VDPs.

eLot display ad on Autotrader homepage
Be there at every step of the car shopping journey

eLot, Autotrader’s brand-new carousel display unit, targets real-time shoppers during their valuation and search journeys, serving up relevant inventory based on their recent search history. Because eLot displays provide inventory placements outside of the core search experience, that means you reach MORE shoppers across MORE pages with MORE opportunities to convert transaction-ready buyers.

Spotlights Ads shown at the top of the search results page on Autotrader
Shine a spotlight on the vehicle you want to move

Whether the vehicles you want to feature are vehicles that are getting cold or hot vehicles that are sure to grab attention, you can drive more clicks and engagement straight to those VDPs with Spotlights.

Connect with ready-to-buy shoppers

25%
click-through rate for Advanced Ads?
186%
Increase in click-through to VDPs from Spotlight Ads?
150%
More leads created within Alpha Ads?

Interested in becoming a client
or ready to learn more?

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