nVision Dealer Academy
Dealer education to maximize your Autotrader ROI
Register for our expert-led nVision training sessions with live Q&A:
Register for our expert-led nVision training sessions with live Q&A:
Sell Smarter: Expanding Reach & Targeting the Right Buyers
Most dealers don’t struggle because they lack inventory—they struggle because their vehicles aren’t in front of the right buyers. In this session, you’ll learn how to move beyond local-only selling by understanding the difference between distance retailing (expanding your reach) and target marketing (placing the right vehicles in the right markets). Using nVision data, we’ll show you how to identify which vehicles aren’t aligned with local demand, where shopper interest already exists beyond your market, and how to make smarter placement decisions that help your inventory turn faster—without relying on guesswork.
Thursday, July 23rd, 2:30 pm – 3:30 pm EDT |
Finding Your Market Advantage
In today’s market, strong results don’t start with price — they start with understanding how shoppers choose. In this session, you’ll learn how to use nVision’s Analyze Market report to see where shoppers are engaging in your market, where they’re choosing competitors, and why. We’ll show you how to move beyond gut feel and surface‑level metrics to identify real opportunities in visibility, relevance, and shopper engagement.
Thursday, August 6th, 2:30 pm – 3:30 pm EDT |
Turn Advantage Into Action
Turn Advantage into Action builds on Finding Your Market Advantage by showing you how to remove inventory friction that slows sales. Learn how to use Analyze Inventory in nVision to identify why some vehicles sell and others don’t — and how to know what to fix first without guessing.
Thursday, August 20th, 2:30 pm – 3:30 pm EDT |
Focus on What Matters Today
Focus on What Matters Today shows how to use live shopper behavior to decide where your attention should go right now. Using the Analyze Live report in nVision, you’ll learn how to move beyond watching activity and start using real‑time insight to prioritize effort, create urgency with confidence, and guide daily actions on the lot and in the showroom.
Thursday, September 10th, 2:30 pm – 3:30 pm EDT |
Understand Demand Before You Decide
In this session, we’ll break down Digital Market Interest (DMI) — a powerful supply‑vs‑demand signal — and show how it helps dealers set the right expectations before making pricing, merchandising, or marketing decisions.
Thursday, September 24th, 2:30 pm – 3:30 pm EDT |
Advertising ROI – It’s Complicated
Advertising ROI is complicated—but it gets a lot clearer when you stop relying on last-click reporting. In this session, we’ll show why CRMs only capture a small part of the buyer journey, what that means for your budget decisions, and how nVision helps connect shopper activity to actual sales outcomes. You’ll walk away with a more practical way to evaluate ROI, uncover hidden influence in the path to purchase, and make smarter decisions about the channels that are truly helping sell cars.
Thursday, October 8th, 2:30 pm – 3:30 pm EDT |
Sell Smarter: Expanding Reach & Targeting the Right Buyers
Most dealers don’t struggle because they lack inventory—they struggle because their vehicles aren’t in front of the right buyers. In this session, you’ll learn how to move beyond local-only selling by understanding the difference between distance retailing (expanding your reach) and target marketing (placing the right vehicles in the right markets). Using nVision data, we’ll show you how to identify which vehicles aren’t aligned with local demand, where shopper interest already exists beyond your market, and how to make smarter placement decisions that help your inventory turn faster—without relying on guesswork.
Thursday, October 22nd, 2:30 pm – 3:30 pm EDT |