nVision Dealer Academy
Dealer education to maximize your Autotrader ROI
Thursday, October 8th
Advertising ROI – It’s Complicated
Advertising ROI is complicated-but it gets a lot clearer when you stop relying on last-click reporting. In this session, we’ll show why CRMs only capture a small part of the buyer journey, what that means for your budget decisions, and how nVision helps connect shopper activity to actual sales outcomes. You’ll walk away with a more practical way to evaluate ROI, uncover hidden influence in the path to purchase, and make smarter decisions about the channels that are truly helping sell cars.
Thursday, October 22nd
Sell Smarter: Expanding Reach & Targeting the Right Buyers
Most dealers don’t struggle because they lack inventory—they struggle because their vehicles aren’t in front of the right buyers. In this session, you’ll learn how to move beyond local-only selling by understanding the difference between distance retailing (expanding your reach) and target marketing (placing the right vehicles in the right markets). Using nVision data, we’ll show you how to identify which vehicles aren’t aligned with local demand, where shopper interest already exists beyond your market, and how to make smarter placement decisions that help your inventory turn faster—without relying on guesswork.
Thursday, November 5th
Understand Demand Before You Decide
In this session, we’ll break down Digital Market Interest (DMI) – a powerful supply-vs-demand signal – and show how it helps dealers set the right expectations before making pricing, merchandising, or marketing decisions.
nVision: Where Insights Meet Action
Included in your Autotrader subscription, nVision provides actionable reports on your marketing performance and predictive insights based on real shopper engagements.
Past Trainings
August 20th
Turn Advantage Into Action
Turn Advantage into Action builds on Finding Your Market Advantage by showing you how to remove inventory friction that slows sales. Learn how to use Analyze Inventory in nVision to identify why some vehicles sell and others don’t — and how to know what to fix first without guessing.
August 6th
Finding Your Market Advantage
In today’s market, strong results don’t start with price — they start with understanding how shoppers choose. In this session, you’ll learn how to use nVision’s Analyze Market report to see where shoppers are engaging in your market, where they’re choosing competitors, and why. We’ll show you how to move beyond gut feel and surfacelevel metrics to identify real opportunities in visibility, relevance, and shopper engagement.
July 23rd
Sell Smarter: Expanding Reach & Targeting the Right Buyers
Most dealers don’t struggle because they lack inventory—they struggle because their vehicles aren’t in front of the right buyers. In this session, you’ll learn how to move beyond local-only selling by understanding the difference between distance retailing (expanding your reach) and target marketing (placing the right vehicles in the right markets). Using nVision data, we’ll show you how to identify which vehicles aren’t aligned with local demand, where shopper interest already exists beyond your market, and how to make smarter placement decisions that help your inventory turn faster—without relying on guesswork.
July 9th
ROI – It’s Complicated
Advertising ROI is complicated—but it gets a lot clearer when you stop relying on last-click reporting. In this session, we’ll show why CRMs only capture a small part of the buyer journey, what that means for your budget decisions, and how nVision helps connect shopper activity to actual sales outcomes. You’ll walk away with a more practical way to evaluate ROI, uncover hidden influence in the path to purchase, and make smarter decisions about the channels that are truly helping sell cars.
June 4th
Focus on What Matters today
Focus on What Matters Today shows how to use live shopper behavior to decide where your attention should go right now. Using the Analyze Live report in nVision, you’ll learn how to move beyond watching activity and start using realtime insight to prioritize effort, create urgency with confidence, and guide daily actions on the lot and in the showroom.
May 7th
Finding Your Market Advantage
In today’s market, strong results don’t start with price — they start with understanding how shoppers choose. In this session, you’ll learn how to use nVision’s Analyze Market report to see where shoppers are engaging in your market, where they’re choosing competitors, and why. We’ll show you how to move beyond gut feel and surfacelevel metrics to identify real opportunities in visibility, relevance, and shopper engagement.
April 16th
Go the Distance: Retail Anywhere
Sell beyond your zip code with Distance Retailing & Target Marketing. Use Audience Explorer to find ready‑to‑buy ZIPs, extend reach with virtual locations, and ensure your digital retailing and delivery process are road‑ready.
April 2nd
Stop Guessing. Start Selling.
Learn how to use nVision’s Analyze Live report to identify today’s hottest vehicles, set your lot for maximum conversions, and run simple daily training that builds a stronger, more confident sales team.ullamco laboris nisi ut aliquip ex ea commodo consequat.
May 21st
Turn Advantage into Action
Turn Advantage into Action builds on Finding Your Market Advantage by showing you how to remove inventory friction that slows sales. Learn how to use Analyze Inventory in nVision to identify why some vehicles sell and others don’t — and how to know what to fix first without guessing.