Autotrader is kicking off the year stronger than ever with even higher close rates
With a close rate at 9.2% in January (+4% year over year), 68% higher than the nearest competitor, we’re continuing to drive even greater results to bring you leads that convert to sales.
The newest “Finally, it’s easy” commercial is one more way we’re driving consumers to your inventory. And with Autotrader and KBB.com site traffic continuing to surpass pre-pandemic levels and outpacing other third-party sites, this spot is sure to drive even more in-market shoppers and high-quality leads to your dealership.
Your Autotrader listings package includes the nVision analytics dashboard for reporting on your inventory and your digital investments to help you get maximum results.
This brand-new resource brings you the best in automotive digital marketing strategy. Gain the dealer advantage with insights on online advertising, virtual selling and industry trends, all designed to help you move cars.
Autotrader continues to be the partner you need to power your business forward
In this transformed world, consumer behavior and demand have forced dramatic change from automotive dealerships, OEMs and lenders. Together, we’re providing the virtual vehicle sales and maintenance services that car buyers demand, to help you get the results you need.
Autotrader’s average gross per lead:
$117
The industry’s highest.?
1.5x
Higher than the nearest competitor.?
Autotrader is your trusted partner. In order to meet both client and consumer needs during the pandemic, we have rolled out innovative products, kept our consumer traffic steady and continue to drive quality leads to Autotrader dealers.
Now dealers ready to sell cars virtually can advertise local vehicle delivery, offer virtual vehicle walkarounds, connect with consumers look for at-home test drives and more.
Put Best-in-Class Insights & Analytics to Work for Your Dealership
Our nVision platform is the only tool in the industry that provides real-time analytics that are now, more than ever, essential to driving your business. nVision provides inventory insights, shopper behavior and pricing data at your fingertips in one place to power your decisions and strategy.
Unique dealers. A partner that makes a difference.
Dealer Solutions
Build your brand and bring it to a whole new audience of car buyers with Autotrader products like relevant display ads and listing enhancements that work even harder to get shoppers to say “yes.”
Right now, someone is looking for the specialty vehicle on your lot. Our refined search experience can ensure you make that connection so that their search ends at your dealership.
Leverage innovative, hard-working digital tools to influence shoppers during their car-buying journey and put your brand in front of an eager audience.
For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]
This study has captured key changes in consumer buying behaviors and attitudes for the past 11 years. To say 2020 was challenging would be an understatement, there were many hardships, but the tiny silver lining is that the pandemic brought positive changes and efficiencies to the car buying process.
Mar 19, 2021 Kevin LeSage, Director of Digital Marketing
Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment Index shows an 11-point jump […]
