Digital Marketing Solutions
Comprehensive portfolio of solutions to develop an effective digital marketing strategy that builds your brand, drives traffic and connects online to in-store.
- Drive shoppers to your dealership website
- Expose your brand and inventory across the biggest car shopping sites
- Build your brand message and identity
- Convert online shoppers to in-store traffic
Work Your Digital Strategy Like a Master.
Get the "Like Me" Generation to Like You.
Shopper Insights
Leading insights to stay on top of consumer trends and better connect and engage today’s empowered shopper.
- Know the latest car buying trends and shopper behavior
- Engage with today’s shoppers
- Better understand your dealership’s customers
Audience & Influence
The biggest online car buying and selling marketplaces with the most engaged, local shoppers.
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Together, Autotrader and KBB.com are substantially more visited than most of our key competitors.
comScore "visitors" Jan - Oct 2016, based on U.S. data
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36.1 million unique visitors between Kelley Blue Book and Autotrader each month.
DEMDEX, Jan - Oct 2016
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KBB.com and Autotrader are the most well-known shopping sites in the auto industry.
Q3 2016 Consumer Brand Tracker, IPSOS - among third-party sites
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2017 Car Buyer Journey Study
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Autotrader is the most recognized and engaged brand among third-party shopping sites.
Facebook as of 12/17/16
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Together, KBB.com and Autotrader are the most used third-party sites for researching, shopping and valuations.
2017 Car Buyer Journey Study
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73% of all online car buyers use Autotrader or Kelley Blue Book.
2017 Car Buyer Journey Study
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Kelley Blue Book and Autotrader combined are nearly 33% more effective in converting online traffic into dealership foot traffic than the next leading third-party site.
2017 Car Buyer Journey Study