New Year, New Autotrader.

Get ready for an All-New Autotrader. Throughout 2018, we are delivering a brand-new car-shopping experience.

Meet your next car buyer on Autotrader.

Autotrader ranks #1 in site visitors among third-party car shopping sites for the 21st consecutive month.

Shoppers on Autotrader view over 200 million search results pages every month.

71% collectively of those planning to purchase within the next 30 days visit Autotrader and/or Kelley Blue Book.

See How

Park your inventory in front of real buyers.

It's simple — people go to Autotrader to find their next car. If you're ready to get serious about buyers, let us help drive them to you.

Digital Marketing Solutions

Digital Marketing Solutions

Comprehensive portfolio of solutions to develop an effective digital marketing strategy that builds your brand, drives traffic and connects online to in-store.

  • Drive shoppers to your dealership website
  • Expose your brand and inventory across the biggest car shopping sites
  • Build your brand message and identity
  • Convert online shoppers to in-store traffic

Work Your Digital Strategy Like a Master.

Get the "Like Me" Generation to Like You.

Shopper Insights

Leading insights to stay on top of consumer trends and better connect and engage today’s empowered shopper.

  • Know the latest car buying trends and shopper behavior
  • Engage with today’s shoppers
  • Better understand your dealership’s customers

Audience & Influence

The biggest online car buying and selling marketplaces with the most engaged, local shoppers.

Meet Our Shoppers
  • Together, Autotrader and are substantially more visited than most of our key competitors.

    comScore "visitors" Jan - Oct 2016, based on U.S. data

  • 36.1 million unique visitors between Kelley Blue Book and Autotrader each month.

    DEMDEX, Jan - Oct 2016

  • and Autotrader are the most well-known shopping sites in the auto industry.

    Q3 2016 Consumer Brand Tracker, IPSOS - among third-party sites

  • 2017 Car Buyer Journey Study

  • Autotrader is the most recognized and engaged brand among third-party shopping sites.

    Facebook as of 12/17/16

  • Together, and Autotrader are the most used third-party sites for researching, shopping and valuations.

    2017 Car Buyer Journey Study

  • 73% of all online car buyers use Autotrader or Kelley Blue Book.

    2017 Car Buyer Journey Study

  • Kelley Blue Book and Autotrader combined are nearly 33% more effective in converting online traffic into dealership foot traffic than the next leading third-party site.

    2017 Car Buyer Journey Study