The new Autotrader Commercial.

Meet the All-New Autotrader.

Get ready for an All-New Autotrader. Throughout 2018, we are delivering a brand-new car-shopping experience.

Meet your next car buyer on Autotrader.

Autotrader ranks #1 in site visitors among third-party car shopping sites for the 21st consecutive month.

Shoppers on Autotrader view over 200 million search results pages every month.

71% collectively of those planning to purchase within the next 30 days visit Autotrader and/or Kelley Blue Book.

See How

Park your inventory in front of real buyers.

It's simple — people go to Autotrader to find their next car. If you're ready to get serious about buyers, let us help drive them to you.

Digital Marketing Solutions

Automotive Digital Marketing Solutions For Dealers

Comprehensive portfolio of solutions to develop an effective digital marketing strategy that builds your brand, drives traffic and connects online to in-store.

  • Drive shoppers to your dealership website
  • Expose your brand and inventory across the biggest car shopping sites
  • Build your brand message and identity
  • Convert online shoppers to in-store traffic

Work Your Digital Strategy Like a Master.

Get the "Like Me" Generation to Like You.

Car Shopper Insights

Leading insights to stay on top of consumer trends and better connect and engage today’s empowered shopper.

  • Know the latest car buying trends and shopper behavior
  • Engage with today’s shoppers
  • Better understand your dealership’s customers

Audience & Influence

The biggest online car buying and selling marketplaces with the most engaged, local shoppers.

Meet Our Shoppers
  • 2018 Cox Automotive Car Buyer Journey Study

  • Autotrader Site Activity, Netezza; Kelley Blue Book Adobe Analytics Average monthly unique visitors for all platforms, 2017

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study