Autotrader: Bring Your A Game

COVID-19 Updates and Resources

See what Autotrader is doing to support your business in these difficult times.

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Introducing nVision, the dashboard that lets you track, act and optimize your performance.

Meet nVision

Watch the new nationwide commercial

Designed for your audience. Built for you.

Harness the power of data-driven, connected experiences that deliver faster, easier, more profitable sales.

Park your inventory in front of real buyers.

It's simple — people go to Autotrader to find their next car. If you're ready to get serious about buyers, let us help drive them to you.

Digital Marketing Solutions

Automotive Digital Marketing Solutions For Dealers

Comprehensive portfolio of solutions to develop an effective digital marketing strategy that builds your brand, drives traffic and connects online to in-store.

  • Drive shoppers to your dealership website
  • Expose your brand and inventory across the biggest car shopping sites
  • Build your brand message and identity
  • Convert online shoppers to in-store traffic
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Work Your Digital Strategy Like a Master.

REPORTING THAT DRIVES YOUR BUSINESS

ACTIONABLE ANALYTICS

nVision provides a detailed and transparent dashboard of reports, so you can measure and optimize your digital-marketing performance across Autotrader and Kelley Blue Book.

  • Access and monitor real-time engagement across your inventory.
  • Track, act and optimize the performance of your listings.
  • Understand how your digital-marketing and advertising investments are influencing shoppers and buyers.
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Audience & Influence

The biggest online car buying and selling marketplaces with the most engaged, local shoppers.

Meet Our Shoppers
  • 2018 Cox Automotive Car Buyer Journey Study

  • Autotrader Site Activity, Netezza; Kelley Blue Book Adobe Analytics Average monthly unique visitors for all platforms, 2017

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study