Going to NADA?

Schedule a Demo to experience the new cutting edge products from Autotrader. Receive a $50 gift card when you complete your demo.

Watch the new nationwide commercial

Designed for your audience. Built for you.

Harness the power of data-driven, connected experiences that deliver faster, easier, more profitable sales.

Park your inventory in front of real buyers.

It's simple — people go to Autotrader to find their next car. If you're ready to get serious about buyers, let us help drive them to you.

Digital Marketing Solutions

Automotive Digital Marketing Solutions For Dealers

Comprehensive portfolio of solutions to develop an effective digital marketing strategy that builds your brand, drives traffic and connects online to in-store.

  • Drive shoppers to your dealership website
  • Expose your brand and inventory across the biggest car shopping sites
  • Build your brand message and identity
  • Convert online shoppers to in-store traffic

Work Your Digital Strategy Like a Master.

Get the "Like Me" Generation to Like You.

Car Shopper Insights

Leading insights to stay on top of consumer trends and better connect and engage today’s empowered shopper.

  • Know the latest car buying trends and shopper behavior
  • Engage with today’s shoppers
  • Better understand your dealership’s customers

Audience & Influence

The biggest online car buying and selling marketplaces with the most engaged, local shoppers.

Meet Our Shoppers
  • 2018 Cox Automotive Car Buyer Journey Study

  • Autotrader Site Activity, Netezza; Kelley Blue Book Adobe Analytics Average monthly unique visitors for all platforms, 2017

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study