The newest “Finally, it’s easy” commercial is one more way we’re driving consumers to your inventory. And with Autotrader and KBB.com site traffic continuing to surpass pre-pandemic levels and outpacing other third-party sites, this spot is sure to drive even more in-market shoppers and high-quality leads to your dealership.
This brand-new resource brings you the best in automotive digital marketing strategy. Gain the dealer advantage with insights on online advertising, virtual selling and industry trends, all designed to help you move cars.
Autotrader continues to be the partner you need to power your business forward
In this transformed world, consumer behavior and demand have forced dramatic change from automotive dealerships, OEMs and lenders. Together, we’re providing the virtual vehicle sales and maintenance services that car buyers demand, to help you get the results you need.
Autotrader’s average gross per lead:
The industry’s highest.?
Higher than the nearest competitor.?
Autotrader is your trusted partner. In order to meet both client and consumer needs during the pandemic, we have rolled out innovative products, kept our consumer traffic steady and continue to drive quality leads to Autotrader dealers.
Put Best-in-Class Insights & Analytics to Work for Your Dealership
Our nVision platform is the only tool in the industry that provides real-time analytics that are now, more than ever, essential to driving your business. nVision provides inventory insights, shopper behavior and pricing data at your fingertips in one place to power your decisions and strategy.
This study has captured key changes in consumer buying behaviors and attitudes for the past 11 years. To say 2020 was challenging would be an understatement, there were many hardships, but the tiny silver lining is that the pandemic brought positive changes and efficiencies to the car buying process.