Autotrader B2B | Digital Marketing for Automotive Dealerships & OEMs

What are your leads doing for you?
With a close rate 68% higher than our nearest competitor and gross profit per lead over 1.5X higher, we’re continuing to drive quality leads that do more for our dealers. And we’re not stopping at the competition, we’re exceeding our Q1 2020 close rates by 8% and gross profit per lead by 38% year over year.
Power what’s next

Finally, it’s easy (even in 2021)
The newest “Finally, it’s easy” commercial is one more way we’re driving consumers to your inventory. And with Autotrader and KBB.com site traffic continuing to surpass pre-pandemic levels and outpacing other third-party sites, this spot is sure to drive even more in-market shoppers and high-quality leads to your dealership.
Learn more
Dealer Home Services
Contactless features to set your dealership apart
Dealer Home Services help car dealers sell and deliver vehicles without requiring shoppers to visit the dealership.
Learn more
Get up-to-the-minute analytics with nVision
Your Autotrader listings package includes the nVision analytics dashboard for reporting on your inventory and your digital investments to help you get maximum results.
See your digital ROI
Dealer Advantage Blog
This brand-new resource brings you the best in automotive digital marketing strategy. Gain the dealer advantage with insights on online advertising, virtual selling and industry trends, all designed to help you move cars.
Read the blog
Go from fast to faster with digital retailing
Today’s consumers want to complete as many car shopping steps as possible online. Give them what they want with digital retailing.
Discover digital retailing
The ultimate OEM resource
Our innovative consumer experience connects OEM partners to transaction-ready shoppers eager to explore your brand.
View OEM resources

Autotrader continues to be the partner you need to power your business forward

In this transformed world, consumer behavior and demand have forced dramatic change from automotive dealerships, OEMs and lenders. Together, we’re providing the virtual vehicle sales and maintenance services that car buyers demand, to help you get the results you need.

comparison graph of autotrader vs competitors

Autotrader’s average gross per lead:

$117

The industry’s highest.

1.5x

Higher than the nearest competitor.

Autotrader is your trusted partner. In order to meet both client and consumer needs during the pandemic, we have rolled out innovative products, kept our consumer traffic steady and continue to drive quality leads to Autotrader dealers.

See the proof

Connect to consumers virtually

NEW! At Home Services

Now dealers ready to sell cars virtually can advertise local vehicle delivery, offer virtual vehicle walkarounds, connect with consumers look for at-home test drives and more.

Video walkaround

Dealer Home Services Test Drive from Home icon

Test drive at home

Local home delivery

Start your deal online

Dealer Home Services Maintenance from Home icon

Maintenance from your door

Reach virtual car buyers

nVision Analytics. Where insights meet action.

Put best-in-class insights & analytics to work for your dealership

Our nVision platform is the only tool in the industry that provides real-time analytics that are now, more than ever, essential to driving your business. nVision provides inventory insights, shopper behavior and pricing data at your fingertips in one place to power your decisions and strategy.

See your digital ROI

nVision Analyze Inventory report shown on a laptop computer

Unique dealers. A partner that makes a difference.

Dealer Solutions

Build your brand and bring it to a whole new audience of car buyers with Autotrader products like relevant display ads and listing enhancements that work even harder to get shoppers to say “yes.”

See how

You don’t need a big budget to compete with big dealers. List your used-car inventory on Autotrader and KBB.com to level the playing field.

Find out more

Right now, someone is looking for the specialty vehicle on your lot. Our refined search experience can ensure you make that connection so that their search ends at your dealership.

Explore specialty listings

Leverage innovative, hard-working digital tools to influence shoppers during their car-buying journey and put your brand in front of an eager audience.

Become a partner

Solutions designed to deliver shoppers to your dealership

Listings

Car listings that move shoppers

Listing cars with Autotrader means automatically getting a suite of connected solutions that empower you, inform customers and engage a huge audience of shoppers ready to buy. The result is more views, higher close rates and higher profits.

See listings solutions

Features

Built-in features to build sales

With Autotrader, your listings work harder so you don’t have to. Create, customize and publish quickly. Connect with potential car buyers and monitor performance for instant optimization. It’s a digital experience designed to deliver transaction-ready buyers right to your lot.

Learn about features

Enhancements

Add-ons with extra opportunities

We go above and beyond so you can, too. Find enhancements that help you do everything from letting customers pencil deals from your listings to easily selling cars outside of your market.

Explore enhancements

Hear it from us first

How Auto Dealerships Can Navigate the Chip Shortage, Tight Vehicle Inventory
Certified Pre-Owned Fixed Ops Industry Trends, Reports & Research Service & Repair
May 4, 2021
Jade Terreberry
Let the chips fall where they may. As supply chain disruptions due to the COVID-19 pandemic have resulted in a global chip shortage, carmakers and the automotive industry have been hit especially […]
Read more
Read more
Autotrader Names 10 Best Electric Cars for 2021
Awards & 10 Best Lists Consumer News
Apr 15, 2021
During Earth Month 2021, the search for a new battery-powered vehicle just got easier ATLANTA, April 15, 2021 /PRNewswire/ — The electric vehicle (EV) boom is about to go into overdrive as auto […]
Read more
Read more
Tips for Using At-Home Test Drives to Win Customers and Sell Cars
Best Practices & Tips Blog Contactless Sales & Service
Apr 9, 2021
Wendy Brunson
For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]
Read more
Read more

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What are your leads doing for you?

I’m Looking To:

Finally, it’s easy (even in 2021)

Dealer Home Services

Contactless features to set your dealership apart

Get up-to-the-minute analytics with nVision

Dealer Advantage Blog

Go from fast to faster with digital retailing

The ultimate OEM resource

Autotrader continues to be the partner you need to power your business forward