Autotrader B2B | Digital Marketing for Automotive Dealerships & OEMs

What are your leads doing for you?
With a close rate 68% higher than the competition and gross profit per lead 1.5X higher, we’re continuing to drive quality leads.
Power what’s next

Latest Autotrader Ad Campaign: Finally, It’s Easy (From Home)
It’s been a great year for Autotrader – we’re dominating the competition, launched new tools like My Wallet and now we’re stepping on the gas with the launch of our new consumer television campaign.
This campaign is designed to break through to a new, younger Millennial audience, and what better way to do it than by featuring beloved comedic actor and entertainer Kenan Thompson!
NEW! My Wallet
Get a better shopping experience with personalized pricing and estimated payments.?
Meet My Wallet
At Home Services
Contactless features to set your dealership apart
At Home Services help car dealers sell and deliver vehicles without requiring shoppers to visit the dealership.
Learn more
Get up-to-the-minute analytics with nVision
Your Autotrader listings package includes the nVision analytics dashboard for reporting on your inventory and your digital investments to help you get maximum results.
See your digital ROI
Dealer Advantage Blog
This resource brings you the best in automotive digital marketing strategy. Gain the dealer advantage with insights on online advertising, virtual selling and industry trends, all designed to help you move cars.
Read the blog
Go from fast to faster with digital retailing
Today’s consumers want to complete as many car shopping steps as possible online. Give them what they want with Accelerate My Deal.
Discover Accelerate My Deal

Autotrader continues to be the partner you need to power your business forward

In this transformed world, consumer behavior and demand have forced dramatic change from automotive dealerships, OEMs and lenders. Together, we’re providing the virtual vehicle sales and maintenance services that car buyers demand, to help you get the results you need.

comparison graph of autotrader vs competitors

Autotrader’s average gross per lead:

$117

The industry’s highest.

1.5x

Higher than the nearest competitor.

Autotrader is your trusted partner. In order to meet both client and consumer needs during the pandemic, we have rolled out innovative products, kept our consumer traffic steady and continue to drive quality leads to Autotrader dealers.

See the proof

Connect to consumers virtually

NEW! At Home Services

Now dealers ready to sell cars virtually can advertise local vehicle delivery, offer virtual vehicle walkarounds, connect with consumers look for at-home test drives and more.

Video walkaround

Dealer Home Services Test Drive from Home icon

Test drive at home

Local home delivery

Start your deal online

Dealer Home Services Maintenance from Home icon

Maintenance from your door

Reach virtual car buyers

nVision Analytics. Where insights meet action.

Put best-in-class insights & analytics to work for your dealership

Our nVision platform is the only tool in the industry that provides real-time analytics that are now, more than ever, essential to driving your business. nVision provides inventory insights, shopper behavior and pricing data at your fingertips in one place to power your decisions and strategy.

See your digital ROI

nVision Analyze Inventory report shown on a laptop computer

Unique dealers. A partner that makes a difference.

Dealer Solutions

Build your brand and bring it to a whole new audience of car buyers with Autotrader products like relevant display ads and listing enhancements that work even harder to get shoppers to say “yes.”

See how

You don’t need a big budget to compete with big dealers. List your used-car inventory on Autotrader and KBB.com to level the playing field.

Find out more

Right now, someone is looking for the specialty vehicle on your lot. Our refined search experience can ensure you make that connection so that their search ends at your dealership.

Explore specialty listings

Leverage innovative, hard-working digital tools to influence shoppers during their car-buying journey and put your brand in front of an eager audience.

Become a partner

Solutions designed to deliver shoppers to your dealership

Listings

Car listings that move shoppers

Listing cars with Autotrader means automatically getting a suite of connected solutions that empower you, inform customers and engage a huge audience of shoppers ready to buy. The result is more views, higher close rates and higher profits.

See listings solutions

Features

Built-in features to build sales

With Autotrader, your listings work harder so you don’t have to. Create, customize and publish quickly. Connect with potential car buyers and monitor performance for instant optimization. It’s a digital experience designed to deliver transaction-ready buyers right to your lot.

Learn about features

Enhancements

Add-ons with extra opportunities

We go above and beyond so you can, too. Find enhancements that help you do everything from letting customers pencil deals from your listings to easily selling cars outside of your market.

Explore enhancements

Hear it from us first

6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit
Blog Digital Marketing Strategy Industry Trends, Reports & Research
Sep 28, 2021
The Autotrader Team
The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service. In […]
Read more
Read more
5 VDP Best Practices to Boost Conversions
Best Practices & Tips Digital Marketing Strategy Vehicle Values & Pricing
Sep 8, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]
Read more
Read more
How to Build a Digital Dealership that Meets Customer Expectations
Blog Digital Marketing Strategy
Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]
Read more
Read more

Subscribe to the
Dealer Advantage Blog

Get (free!) consumer insights, auto marketing trends and selling tips delivered straight to your inbox.

Interested in becoming a client
or ready to learn more?

Please call 1-877-627-9585 or complete the form below.

Required *

Please fix the errors below.

First Name * {{contact_details[1].first_name.error}}

Last Name * {{contact_details[1].last_name.error}}

Phone Number * {{contact_details[1].phone.error}}

Email Address * {{contact_details[1].email.error}}

Please fix the errors below.

Company * {{contact_details[2].company.error}}

City * {{contact_details[2].city.error}}

State * {{contact_details[2].state.error}}

Zip Code * {{contact_details[2].zip.error}}

Inventory Count * {{contact_details[2].inventory_count.error}}

Please fix the errors below.

How can we help you?* {{contact_details[3].how_can_we_help.error}}

Please fix the errors below.

For faster processing, provide more details

Are you a current client?

Dealership Type

Additional Details

{{(step_errors[1] || step_errors[2] || step_errors[3] || step_errors[4]) ? 'Please fix the errors above.' : ' '}}

What are your leads doing for you?

I’m Looking To:

Latest Autotrader Ad Campaign: Finally, It’s Easy (From Home)

NEW! My Wallet

At Home Services

Contactless features to set your dealership apart

Get up-to-the-minute analytics with nVision

Dealer Advantage Blog

Go from fast to faster with digital retailing

Autotrader continues to be the partner you need to power your business forward