Autotrader: Bring Your A Game COVID-19 Update from Jessica Stafford

We are here to help you drive your business, reach customers in this new environment and adapt to car buyers’ changing needs.

May 4th Update: Please watch this week’s business update from general manager and SVP of Autotrader, Jessica Stafford.

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This brand-new resource brings you the best in automotive digital marketing strategy. Gain the dealer advantage with insights designed to enhance your business tactics and make the Autotrader Blog a must-read.

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Introducing nVision, the dashboard that lets you track, act and optimize your performance.

Meet nVision

Watch the new nationwide commercial

Designed for your audience. Built for you.

Harness the power of data-driven, connected experiences that deliver faster, easier, more profitable sales.

Park your inventory in front of real buyers.

It's simple — people go to Autotrader to find their next car. If you're ready to get serious about buyers, let us help drive them to you.

Digital Marketing Solutions

Automotive Digital Marketing Solutions For Dealers

Comprehensive portfolio of solutions to develop an effective digital marketing strategy that builds your brand, drives traffic and connects online to in-store.

  • Drive shoppers to your dealership website
  • Expose your brand and inventory across the biggest car shopping sites
  • Build your brand message and identity
  • Convert online shoppers to in-store traffic

Work Your Digital Strategy Like a Master.



nVision provides a detailed and transparent dashboard of reports, so you can measure and optimize your digital-marketing performance across Autotrader and Kelley Blue Book.

  • Access and monitor real-time engagement across your inventory.
  • Track, act and optimize the performance of your listings.
  • Understand how your digital-marketing and advertising investments are influencing shoppers and buyers.

Audience & Influence

The biggest online car buying and selling marketplaces with the most engaged, local shoppers.

Meet Our Shoppers
  • 2018 Cox Automotive Car Buyer Journey Study

  • Autotrader Site Activity, Netezza; Kelley Blue Book Adobe Analytics Average monthly unique visitors for all platforms, 2017

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study