Drive classic car, rv, and motorcycle shoppers to your lot
When shoppers are searching, make sure they land on the right vehicle—yours.
Focus your advertising where it counts
Let Autotrader help you zero in on transaction-ready buyers
As a classics, motorcycle or RV dealer, you’ve got challenges more mainstream dealers couldn’t begin to understand. The good news is, we do. We’ve got everything you need to advertise inventory to your advantage, because in this case it’s not about attracting all shoppers. It’s about connecting with the right kind of shoppers—and at a scale that results in more sales.
Autotrader gives your unique inventory listings the edge
“The Autotrader Classics platform has created upwards of 80 leads for my ’67 Toyota Land Cruiser on a daily basis.”Ryan Sodikoff, Specialty Dealer, Stephen Toyota
Mobile, tablet, desktop—make inventory changes from any device, day or night.
Bigger, more vibrant images make your listings stand out above the rest. No other site can compare.
Prime Ads offer premier merchandising opportunities by placing your listings at the top of relevant searches.
Highlight adjustments like price drops with the Reduced Price Indicator to create buzz around your listings.
We’re serious about driving traffic to your listings. That’s why we link to Autotrader Classics, Motorcycles and RVs on every page of Autotrader.com.
Modern shoppers want to do business with someone they can trust. Use your dealer profile page to showcase your story, in addition to your inventory.