NADA x Autotrader
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Whatever your goals,Autotrader can help
you get there

Get the right partner. Get more deals done.

No matter how big your lot is, what kind of inventory you’re selling or what kind of auto buyer you want to target, we’ve got the marketing solutions for Deal Doers to expand reach and shorten vehicle turnaround time.

Get backed by the best in the business.


Most visited third-party site with

30.5 Million Unique

visitors per month

39% higher close rate

per lead than the nearest competitor ?

Average gross profit per lead is

1.3x higher

than the nearest competitor ?

the only third-party

listings provider with dedicated
client success partners

When you win, we win.

Winning in today’s market takes more than a one-size-fits-all marketing approach: It takes strategy. Through close partnership, Autotrader reps develop a deep understanding of your business goals so they can provide personalized solutions and expert guidance. Leveraging professional industry knowledge along with exclusive DMA, audience, and inventory data, your dedicated rep will help you craft the right marketing strategy for you to get more deals done.


Rivard Buick GMC

Cade Rivard, General Manager at Rivard Buick GMC, worked with his Autotrader rep, Keith Theisen, to build a digital marketing strategy that helped them become the #1 Buick GMC store in the southeast.


My Autotrader rep Keith’s definitely an extension of our team. We look at him as almost an extra manager here. Keith sees the vision we’re trying to create and helps us get to where we’re trying to go. Our goal was to become the biggest dealer in the southeast and his personalized strategy helped us get there.


I don’t have time for figuring out the right mix of products, but Keith’s always ready to analyze the data and provide recommendations to increase performance. He’s always looking for a way to better the process, the presentation, or the product.


Using Alpha Elite and Spotlight Ads, Keith helped us maximize our exposure and reach. He got us in front of the right people at the right times to capture more leads.


With Keith adding Market Extension and Market Extension Essential to our digital marketing strategy, we’ve been able to expand our sales footprint. Advertising solutions like this have helped us grow from the 300th Buick GMC store in the country to the 3rd.

Our Autotrader rep put us in front of the right people at the right time with the inventory we had. And we’ve grown tremendously in a tight inventory market.
– Cade Rivard,
General Manager at Rivard Buick GMC

Rivard is using the dominate their market:

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