Come out on top with the NEW Alpha Elite Advertising package

Maximize exposure of your vehicles and dealership with prominent advertising at the top of both Autotrader and KBB.com.

Dominate the SRP across Autotrader and KBB.com with Alpha Elite.

Formerly two separate products, Alpha, from Autotrader and Elite, from KBB.com, are joining forces to help you achieve more shopper engagement and more brand awareness across both sites. Alpha Elite helps you drive shoppers directly to your VDPs or link directly to your branded dealership website.

Products

Let your vehicles shine.

With Super Spotlight, your most relevant vehicles are placed before any other listings at the top of the search results page.

Give shoppers’ search results something to stand on.

Alpha Liner repeats your dealership’s name and branding along with inventory matching the shopper’s criteria at the bottom of the SRP.

YoY performance improvements continue to rise.

VDP CONVERSIONS UP
32%?
TOTAL VALUE EVENTS UP
212%?
LEADS WITHIN ALPHA UP
154%?

HEAR IT FROM US FIRST.

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