Come out on top with the NEW Alpha Elite Advertising package

Maximize exposure of your vehicles and dealership with prominent advertising at the top of both Autotrader and KBB.com.

Alpha Elite display ads shown on Autotrader

Dominate the SRP across Autotrader and KBB.com with Alpha Elite

Formerly two separate products, Alpha, from Autotrader and Elite, from KBB.com, are joining forces to help you achieve more shopper engagement and more brand awareness across both sites. Alpha Elite helps you drive shoppers directly to your VDPs or link directly to your branded dealership website.

Products

Alpha Elite display ads shown on Autotrader
Alpha Liner display ad shown on Autotrader search results page
Alpha Elite display ads shown on Autotrader
Let your vehicles shine

With Super Spotlight, your most relevant vehicles are placed before any other listings at the top of the search results page.

Alpha Liner display ad shown on Autotrader search results page
Give shoppers’ search results something to stand on

Alpha Liner repeats your dealership’s name and branding along with inventory matching the shopper’s criteria at the bottom of the SRP.

YoY performance improvements continue to rise

VDP conversions up
32%?
Total value events up
212%?
Leads within alpha up
154%?

Hear it from us first

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