Come out on top with Alpha Advertising

Maximize exposure of your vehicles and dealership with prominent advertising on Autotrader.

The impact of Alpha is stronger than ever.

Alpha native display advertising doesn’t just get more eyes on your inventory and your dealership branding. It gets more of the right eyes where you need them. In its newest evolution, Alpha serves up more relevant vehicle recommendations, leading to more clicks and more VDPs. Add in features focused on value event creation like Digital Retailing for a clearer path to conversion, and you can see how Alpha helps you stay well ahead of the competition.

Products

Let your vehicles shine.

With Super Spotlight, your most relevant vehicles are placed before any other listings at the top of the search results page.

Give shoppers’ search results something to stand on.

Alpha Liner repeats your dealership’s name and branding along with inventory matching the shopper’s criteria at the bottom of the SRP.

YoY performance improvements continue to rise.

VDP CONVERSIONS UP
32%?
TOTAL VALUE EVENTS UP
212%?
LEADS WITHIN ALPHA UP
154%?

HEAR IT FROM US FIRST.

Interested in becoming a client
or ready to learn more?

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