Come out on top with the NEW Alpha Elite Advertising package
Maximize exposure of your vehicles and dealership with prominent advertising at the top of both Autotrader and KBB.com.
Dominate the SRP across Autotrader and KBB.com with Alpha Elite
Formerly two separate products, Alpha, from Autotrader and Elite, from KBB.com, are joining forces to help you achieve more shopper engagement and more brand awareness across both sites. Alpha Elite helps you drive shoppers directly to your VDPs or link directly to your branded dealership website.
Let your vehicles shine
With Super Spotlight, your most relevant vehicles are placed before any other listings at the top of the search results page.
Give shoppers’ search results something to stand on
Alpha Liner repeats your dealership’s name and branding along with inventory matching the shopper’s criteria at the bottom of the SRP.
YoY performance improvements continue to rise
Hear it from us first
Best Car Interiors Under $50,000 for 2023
Dealer News Industry Trends, Reports & Research Vehicle Listings
Apr 20, 2023
ATLANTA, April 20, 2023 /PRNewswire/ — Vehicle interior design is a blend of art and science, and fortunately for new car buyers, beauty and function can coexist and appear across […]
The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future
Best Practices & Tips Blog Digital Marketing Strategy
Mar 10, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox Automotive
After taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only being felt by today’s consumers, […]
2022 Car Buyer Journey Study
Jan 27, 2023
Get the insights you need in this year’s Car Buyer Journey Study to help you drive your strategy forward in 2022.
10 Great Cars for Grads in Class of 2022
Consumer News Vehicle Listings Vehicle Values & Pricing
May 19, 2022
ATLANTA, May 19, 2022 – Armed with diplomas in hand and ready to go out and change the world, many students graduating college this semester will find themselves in need […]