3m Read Podcast Fix Your Marketing ROI: How Multi-Touch Attribution Can Help Guest Marketing Expert, Scott Desgrosseilliers joins Jade Terreberry to unpack the real-world impact of multi-touch attribution (MTA) has on EVERY industry and why it’s no… Read more
3m Read Podcast Start Tracking What Actually Converts: The Days of Chasing Leads are Over Nathan Jordan, Client Success Manager for Major Accounts at Autotrader, joins host Jade Terreberry to break down how top-performing dealers are ditching outdated lead metrics… Read more
2m Read Podcast Building a Dealer Culture: Stopping Fraud Before It Starts In Part 2 of this identity fraud series, Margaret Bosworth of Equifax continues her conversation with host Jade Terreberry to share practical strategies dealers can… Read more
3m Read Podcast It’s Time to Close the Gap: New Ways Dealers are Rethinking ROI Vanessa Lynch, Senior Strategic Sales Manager at Autotrader and Kelley Blue Book, helps unpack the findings of a new Cox Automotive by Perficient whitepaper on… Read more
8m Read Blog Seize the Opportunity: Immediate Strategy and Marketing Actions Amid New Tariffs As we all have heard, the automotive industry is facing a significant shift with the recent announcement of new tariffs. But if the last 5… Read more
1m Read Podcast UnJaded for the Road Forward: Hit Podcast with Relevant Discussions on Automotive Trends Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and… Read more
4m Read Blog Autotrader’s Top 3 Tech Trends Technology moves fast. Every year, new innovations in automotive sales take the industry by storm and help dealers give their shoppers a more modern experience.… Read more
13m Read Infographic Why Bridging the Gap is Critical for Dealers and How to Do It A recent study at Cox Automotive showed us something intriguing. During the car buying process, consumers visit multiple websites – 8 or 9 on average… Read more
9m Read Blog Step by Step: How Car Consumers are Reshaping the Road Forward Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s… Read more
