At ASOTU Con 2026, Jade Terreberry and Noah Lee joined client Lonny Soza for a main stage conversation on how AI is reshaping shopper discovery, and what it means for dealer visibility, trust, and readiness in the rapidly evolving retail landscape.
Together, they explored how AI-driven search is influencing how buyers find and evaluate dealerships, and why showing up in these moments increasingly depends on clarity, credibility, and the ability to be understood by both people and machines.
