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Power your dealership forward with the latest digital technology solutions from Autotrader

Maximize your marketing spend and make every move count with the #1 connected marketplace of shoppers and buyers.

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Autotrader Packages

Autotrader’s vehicle listings packages for independent dealers include the latest digital marketing innovations  and car merchandising tools to maximize your reach and ROI.  

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Connect Core Package 

Capture high-quality leads and convert more search activity into sales opportunities.   

Connect Advanced Package 

Drive high-quality leads and extra exposure for your inventory, targeting content to high-potential buyers and increasing market prominence.  

Connect Premier Package

Extend reach through exclusive tactics, content, and targeting to capture more market share through dominant onsite and offsite exposure.   

Connect Premier Plus Package

Maximize inventory’s exposure, drive qualified traffic and provide shoppers with the most complete online shopping and car buying experience.  

Connect Premier Platinum Package

Attract in-market shoppers by showcasing relevant inventory on Autotrader and beyond with tailored OEM specials and incentives.   

Features & Services included in every Listings Package

  • Kelley Blue Book Pricing and Budgeting Tools 

    With Autotrader, your listings get double the exposure on KBB.com and the trusted pricing and budgeting tools consumers need to move closer towards purchase.

  • Chat & Text 

    This service answers chat and text messages on your behalf and delivers them directly to your CRM. 

  • Warranty & Purchase Assurance Badging  

     Give shoppers the peace of mind needed to take the next step in their purchase journey. 

  • At Home Services Badging 

    Advertise the virtual tools and services you offer for shoppers looking to buy and service vehicles from home. 

Seamless Integrations  

As the best-connected marketplace, our exclusive shopper insights integrate with the full ecosystem of powerful Cox Automotive solutions to maximize dealership performance and deliver better consumer experiences.

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