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Jul 16, 2025
Cody Gentry, AVP of Dealer Success at Autotrader and Kelley Blue Book, breaks down how dealers can and should modernize their approach to ROI by embracing multi-touch attribution, taking a deep dive into why relying on CRM data and lead volume alone is no longer enough, and how tools like weighted engagement are helping dealers identify blind spots, protect their spend, and focus on what actually drives sales.
It’s Time to Close the Gap: New Ways Dealers are Rethinking ROIÂ
Jul 9, 2025
The Autotrader Team
Vanessa Lynch, Senior Strategic Sales Manager at Autotrader and Kelley Blue Book, helps unpack the findings of a new Cox Automotive by Perficient whitepaper on attribution blind spots in automotive retail.
Be One of the First to Access the Whitepaper
Jun 28, 2025
The Autotrader Team
Dealerships are missing out on sales and don’t even know it. The outdated method of traditional lead tracking leaves out most of the buyer journey, but a new whitepaper reveals how to fix that 92% blind spot.Â
Data-Driven Strategies for Modern Dealerships: Turning Clicks into a Close
Jun 24, 2025
The Autotrader Team
Noah Lee, Senior Director of Product at Cox Automotive joins Jade Terreberry to unpack how first-party data and AI are reshaping the car-buying journey.
Inventory’s Rising. Loyalty’s Slipping. Co-op Can Close the Gap.
Jun 12, 2025
The Autotrader Team
Don’t Let Free Ad Dollars Go to Waste Every marketing dollar matters—especially when it’s already yours. Yet many dealers are unknowingly leaving thousands of OEM co-op funds untouched each year. […]
Native CDPs and AI: Powering Personalization at Your Dealership
Jun 11, 2025
The Autotrader Team
Susan Blue, VP of Operations for Dealer Sales and Solutions at Cox Automotive, joins Jade Terreberry to demystify the evolving role of Customer Data Platforms (CDPs) in automotive retail.
Fighting Fraud: What Every Automotive Dealer Needs to Know
May 28, 2025
The Autotrader Team
Margaret Bosworth, Director of Fraud, Identity, and Compliance Solutions at Equifax, joins Jade Terreberry for the first of a two-part series focused on fraud prevention in the automotive industry.
From Online Interest to In-Store Sales: Operational Strategies That Work
May 21, 2025
The Autotrader Team
Chad Atwater, Director of Sales for Autotrader and Kelley Blue Book, joins Jade Terreberry to have a quick but impactful conversation at the AIS NRC Conference to discuss how dealers can use real-time data to drive performance and stay competitive in a rapidly shifting market.
Understanding Consumer Behavior: Fast Tracking a Click to Close
May 14, 2025
Guest Expert: Noah Lee, Director of Product Consulting for Dealer.com, joins Jade Terreberry at the AIS NRC Conference to discuss the critical steps between click and close in the car buying process. Noah shares insights on how understanding consumer behavior and leveraging data can optimize marketing strategies, enhance the customer experience, and drive higher conversion rates, highlighting the importance of the Retail 360 ecosystem in creating a seamless, connected experience for both consumers and dealers.
Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss
May 6, 2025
The Autotrader Team
Guest Expert: Jimmy Douglas, Founder of Plug, joins Jade Terreberry to break down the evolving landscape of electric vehicles (EVs) and what it means for dealers today. From shifting consumer use cases to the impact of tariffs and the growing opportunity in used EVs, Jimmy shares practical insights on how dealers can better position themselves in the EV market.