Autotrader has the best quality leads. Period.

By offering a superior, personalized car buying experience for shoppers, Autotrader keeps delivering the highest quality leads to your dealership.

The best quality traffic in the business

21%

increase in leads

13%

increase in traffic

17%

increase in VDPs

We crush the competition

Autotrader’s avg gross profit per lead:

$131

The industry’s highest

Over

1.5x

higher than the nearest competitor

Higher close rates and sales. Higher profits.

9.1%

average close rate (+8% YoY)

11%

11% more sales per dealer than the nearest competitor

Sales per dealer

+24%

year over year

68%

Autotrader’s close rate is 68% higher than our nearest competitor

Whitepaper: Why Lead Quality Matters More Than Ever

Less time chasing bad leads means more time for closing the profitable ones.

Read the Whitepaper

Playbook: Navigating the Chip Shortage Into 2022 and Beyond

This playbook will provide an overview of consumer perceptions, based on Cox Automotive data from August 2021, strategies to stay focused and levers you can pull in order to reach customers and meet their needs today and down the road.

Autotrader’s Chip Shortage Playbook

What’s new at Autotrader

As our industry changes, so do we. Explore our latest tools and enhancements built to help you stay ahead of the curve and connected to car buyers.

Find the latest

Giving dealers and OEMs an edge

Autotrader is constantly innovating to create a better consumer experience that drives more sales for our clients. By keeping car shoppers engaged with our brand, we keep them engaged with yours. Take a look at what we’ve been up to lately.

Learn more

Every year, the editorial and data teams at Autotrader put our heads together to identify the best new cars. It’s a win for OEMs and dealers who show them off in advertising and on the lot.

See the winners

Good news we found for you

The 5 Habits of Effective Digital Car Dealerships
Best Practices & Tips Digital Retailing
Nov 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Between the inventory shortages plaguing the entire auto industry and the digital revolution that’s changed the way people buy cars over the last two years, it’s safe to say the car dealership has experienced some change. […]
Read more
Read more
Kenan Thompson Shows How Easy Car Buying from Home is in New Campaign
Consumer News Dealer News
Oct 20, 2021
Iconic Comedic Actor Touts Autotrader’s At-Home Car Buying Features in New “Finally, It’s Easy” Ads ATLANTA, Oct. 11, 2021 /PRNewswire/ — Autotrader today releases the latest in its “Finally, It’s Easy” campaign […]
Read more
Read more
How the Chip Shortage is Impacting Car Buyer Behavior
Blog Industry Trends, Reports & Research Vehicle Values & Pricing
Oct 19, 2021
Kevin LeSage, Cox Automotive Marketing Director
The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over. […]
Read more
Read more

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Autotrader has the best quality leads. Period.

I’m Looking To:

Whitepaper: Why Lead Quality Matters More Than Ever

Playbook: Navigating the Chip Shortage Into 2022 and Beyond

What’s new at Autotrader

Reaching consumers

Best New Car awards

The 5 Habits of Effective Digital Car Dealerships

Kenan Thompson Shows How Easy Car Buying from Home is in New Campaign

How the Chip Shortage is Impacting Car Buyer Behavior

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Autotrader has the best quality leads. Period.

I’m Looking To:

The best quality traffic in the business

We crush the competition

Higher close rates and sales. Higher profits.

Whitepaper: Why Lead Quality Matters More Than Ever

Playbook: Navigating the Chip Shortage Into 2022 and Beyond

What’s new at Autotrader

Giving dealers and OEMs an edge

Reaching consumers

Best New Car awards

Good news we found for you

The 5 Habits of Effective Digital Car Dealerships

Kenan Thompson Shows How Easy Car Buying from Home is in New Campaign

How the Chip Shortage is Impacting Car Buyer Behavior

Subscribe to the Dealer Advantage Blog

Interested in becoming a client or ready to learn more?

Please call 1-877-627-9585 or complete the form below.

{{confirmation_message}}

Subscribe to the
Dealer Advantage Blog

Interested in becoming a client
or ready to learn more?