Autotrader has the best quality leads. Period.

By offering a superior, personalized car buying experience for shoppers, Autotrader keeps delivering the highest quality leads to your dealership.

The best quality traffic in the business

21%

increase in leads

13%

increase in traffic

17%

increase in VDPs

We crush the competition

Autotrader’s avg gross profit per lead:

$131

The industry’s highest

Over

1.5x

higher than the nearest competitor

Higher close rates and sales. Higher profits.

9.1%

average close rate (+8% YoY)

11%

11% more sales per dealer than the nearest competitor

Sales per dealer

+24%

year over year

68%

Autotrader’s close rate is 68% higher than our nearest competitor

Whitepaper: Why Lead Quality Matters More Than Ever

Less time chasing bad leads means more time for closing the profitable ones.

Read the Whitepaper

What’s new at Autotrader

As our industry changes, so do we. Explore our latest tools and enhancements built to help you stay ahead of the curve and connected to car buyers.

Find the latest

Giving dealers and OEMs an edge

Autotrader is constantly innovating to create a better consumer experience that drives more sales for our clients. By keeping car shoppers engaged with our brand, we keep them engaged with yours. Take a look at what we’ve been up to lately.

Learn more

Every year, the editorial and data teams at Autotrader put our heads together to identify the best new cars. It’s a win for OEMs and dealers who show them off in advertising and on the lot.

See the winners

Good news we found for you

Personalization is key to a better car-buying experience
Blog Digital Marketing Strategy Digital Retailing
Jul 19, 2021
Greta Crowley
This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]
Read more
Read more
4 Ways Your Dealership Can Thrive in Today’s Market
Best Practices & Tips Blog Industry Trends, Reports & Research
Jul 8, 2021
The Autotrader Team
Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]
Read more
Read more
Autotrader Names 10 Best Used Cars of 2021
Awards & 10 Best Lists Consumer News
Jun 28, 2021
ATLANTA, June 28, 2021 /PRNewswire/ — Despite the auto industry turmoil and high prices of 2021, the used car market still has excellent options. Whether shoppers are looking for a practical crossover, a rugged pickup […]
Read more
Read more

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Autotrader has the best quality leads. Period.

I’m Looking To:

Whitepaper: Why Lead Quality Matters More Than Ever

What’s new at Autotrader

Reaching consumers

Best New Car awards

Personalization is key to a better car-buying experience

4 Ways Your Dealership Can Thrive in Today’s Market

Autotrader Names 10 Best Used Cars of 2021

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Autotrader has the best quality leads. Period.

I’m Looking To:

The best quality traffic in the business

We crush the competition

Higher close rates and sales. Higher profits.

Whitepaper: Why Lead Quality Matters More Than Ever

What’s new at Autotrader

Giving dealers and OEMs an edge

Reaching consumers

Best New Car awards

Good news we found for you

Personalization is key to a better car-buying experience

4 Ways Your Dealership Can Thrive in Today’s Market

Autotrader Names 10 Best Used Cars of 2021

Subscribe to the Dealer Advantage Blog

Interested in becoming a client or ready to learn more?

Please call 1-877-627-9585 or complete the form below.

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Subscribe to the
Dealer Advantage Blog

Interested in becoming a client
or ready to learn more?