Autotrader has the best quality leads. Period.

By offering a superior, personalized car buying experience for shoppers, Autotrader keeps delivering the highest quality leads to your dealership.

The best quality traffic in the business

21%
increase in leads?
13%
increase in traffic?
17%
increase in VDPs?

We crush the competition

Autotrader’s avg gross profit per lead:
$131
The industry’s highest?
Over
1.5x
higher than the nearest competitor?

Higher close rates and sales. Higher profits.

9.1%
average close rate (+8% YoY)?
11%
11% more sales per dealer than the nearest competitor?
Sales per dealer
+24%
year over year?
68%
Autotrader’s close rate is 68% higher than our nearest competitor?

Whitepaper: Why Lead Quality Matters More Than Ever

Less time chasing bad leads means more time for closing the profitable ones.

close rate bad leads graphic

Playbook: Navigating the Chip Shortage Into 2022 and Beyond

This playbook will provide an overview of consumer perceptions, based on Cox Automotive data from August 2021, strategies to stay focused and levers you can pull in order to reach customers and meet their needs today and down the road.

What’s new at Autotrader

As our industry changes, so do we. Explore our latest tools and enhancements built to help you stay ahead of the curve and connected to car buyers.

Giving dealers and OEMs an edge

Autotrader is constantly innovating to create a better consumer experience that drives more sales for our clients. By keeping car shoppers engaged with our brand, we keep them engaged with yours. Take a look at what we’ve been up to lately.

Every year, the editorial and data teams at Autotrader put our heads together to identify the best new cars. It’s a win for OEMs and dealers who show them off in advertising and on the lot.

Good news we found for you

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