AUTOTRADER HAS THE BEST QUALITY LEADS. PERIOD.

By offering a superior, personalized car buying experience for shoppers, Autotrader keeps delivering the highest quality leads to your dealership.

I’m Looking To:

Promote contactless selling tools Maximize my listings Increase my dealership’s exposure Get in front of more qualified buyers Streamline the car shopper experience Find Independent Dealership solutions Advertise classic car, RV, or motorcycle inventory Find OEM advertising opportunities and resources See Autotrader pricing & package details Contact a Rep

THE BEST TRAFFIC IN THE BUSINESS

54%

increase in leads.

48%

increase in traffic.

37%

increase in VDPs.

WE CRUSH THE COMPETITION.

$120

Autotrader’s average gross per lead is the industry’s highest.

59%

Higher than the nearest competitor.

HIGHER CLOSE RATES AND SALES. HIGHER PROFITS.

8%

Autotrader’s average close rate.

14%

More sales than the closest competitor.

4.9%

close rate of our nearest competitor.

62.5%

Autotrader’s close rate is 62.5% higher than our nearest competitor.

Whitepaper: Why Lead Quality Matters More Than Ever

Less time chasing bad leads means more time for closing the profitable ones. Read the whitepaper Lead Quality and Why It Matters More Now Than Ever to learn how your team can accomplish more with less.

Read the Whitepaper

WHAT’S NEW AT AUTOTRADER

As our industry changes, so do we. Explore our latest tools and enhancements built to help you stay ahead of the curve and connected to car buyers.

Find The Latest

Giving Dealers and OEMs an edge

Autotrader is constantly innovating to create a better consumer experience that drives more sales for our clients. By keeping car shoppers engaged with our brand, we keep them engaged with yours. Take a look at what we’ve been up to lately.

Learn More

Every year, the editorial and data teams at Autotrader put our heads together to identify the best new cars. It’s a win for OEMs and dealers who show them off in advertising and on the lot.

See The Winners

GOOD NEWS WE FOUND FOR YOU

Growing your fixed ops market share

Nov 13, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer. Today, let’s take a […]

Read More

Read More
Navigating dealership blind spots without a rearview mirror

Best Practices & Tips Blog Digital Marketing Strategy

Oct 21, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

What has the pandemic done to our industry? It has advanced how we use technology. It has forced us to be scrappier and smarter with our time and money than […]

Read More

Read More
Q4 Strategy: Expanding used vehicle sales and advertising outside your DMA

Best Practices & Tips Contactless Sales & Service

Oct 8, 2020
Kevin LeSage, Director of Digital Marketing

It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]

Read More

Read More

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AUTOTRADER HAS THE BEST QUALITY LEADS. PERIOD.

I’m Looking To:

THE BEST TRAFFIC IN THE BUSINESS

WE CRUSH THE COMPETITION.

HIGHER CLOSE RATES AND SALES. HIGHER PROFITS.

Whitepaper: Why Lead Quality Matters More Than Ever

WHAT’S NEW AT AUTOTRADER

Giving Dealers and OEMs an edge

GOOD NEWS WE FOUND FOR YOU

Growing your fixed ops market share

Navigating dealership blind spots without a rearview mirror

Q4 Strategy: Expanding used vehicle sales and advertising outside your DMA

Get all things Autotrader delivered straight to your inbox.

Interested in becoming a client or ready to learn more?

Please call 1-877-627-9585 or complete the form below.

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Interested in becoming a client
or ready to learn more?