Autotrader has the best quality leads. Period.
By offering a superior, personalized car buying experience for shoppers, Autotrader keeps delivering the highest quality leads to your dealership.
The best quality traffic in the business
21%
increase in leads?
13%
increase in traffic?
17%
increase in VDPs?
We crush the competition

Autotrader’s avg gross profit per lead:
$131
The industry’s highest?
Over
1.5x
higher than the nearest competitor?
Higher close rates and sales. Higher profits.
9.1%
average close rate (+8% YoY)?
11%
11% more sales per dealer than the nearest competitor?
Sales per dealer
+24%
year over year?
68%
Autotrader’s close rate is 68% higher than our nearest competitor?
Giving dealers and OEMs an edge



Autotrader is constantly innovating to create a better consumer experience that drives more sales for our clients. By keeping car shoppers engaged with our brand, we keep them engaged with yours. Take a look at what we’ve been up to lately.

Every year, the editorial and data teams at Autotrader put our heads together to identify the best new cars. It’s a win for OEMs and dealers who show them off in advertising and on the lot.
Good news we found for you
Interested in becoming a client
or ready to learn more?
Please call 1-877-627-9585 or complete the form below.
Required *
{{confirmation_message}}
Please fix the errors below.
Please fix the errors below.
Please fix the errors below.
Please fix the errors below.
{{(step_errors[1] || step_errors[2] || step_errors[3] || step_errors[4]) ? 'Please fix the errors above.' : ' '}}