AUTOTRADER HAS THE BEST QUALITY LEADS. PERIOD.

By offering a superior, personalized car buying experience for shoppers, Autotrader keeps delivering the highest quality leads to your dealership.

I’m Looking To:

Promote contactless selling tools Maximize my listings Increase my dealership’s exposure Get in front of more qualified buyers Streamline the car shopper experience Find Independent Dealership solutions Advertise classic car, RV, or motorcycle inventory Find OEM advertising opportunities and resources See Autotrader pricing & package details Contact a Rep

THE BEST TRAFFIC IN THE BUSINESS

54%

increase in leads.

48%

increase in traffic.

37%

increase in VDPs.

WE CRUSH THE COMPETITION.

$91

Autotrader’s average gross per lead is the industry’s highest.

56%

Higher than the nearest competitor.

HIGHER CLOSE RATES AND SALES. HIGHER PROFITS.

8%

Autotrader’s average close rate.

14%

More sales than the closest competitor.

4.9%

close rate of our nearest competitor.

61%

Autotrader’s close rate is 61% higher than our nearest competitor.

Whitepaper: Why Lead Quality Matters More Than Ever

Less time chasing bad leads means more time for closing the profitable ones. Read the whitepaper Lead Quality and Why It Matters More Now Than Ever to learn how your team can accomplish more with less.

Read the Whitepaper

WHAT’S NEW AT AUTOTRADER

As our industry changes, so do we. Explore our latest tools and enhancements built to help you stay ahead of the curve and connected to car buyers.

Find The Latest

Giving Dealers and OEMs an edge

Autotrader is constantly innovating to create a better consumer experience that drives more sales for our clients. By keeping car shoppers engaged with our brand, we keep them engaged with yours. Take a look at what we’ve been up to lately.

Learn More

Every year, the editorial and data teams at Autotrader put our heads together to identify the best new cars. It’s a win for OEMs and dealers who show them off in advertising and on the lot.

See The Winners

GOOD NEWS WE FOUND FOR YOU

Creating demand: How to drive car sales and get more used-vehicle inventory

Blog Digital Marketing Strategy Vehicle Trade-ins

Aug 5, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

Every dealership I’ve talked to lately has had the same couple of things on their minds: how to get more used-vehicle inventory and how to get consumers to buy now. […]

Read More

Read More
Inventory is scarce and expensive. So, let’s build a proactive acquisition plan.

Best Practices & Tips Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Trade-ins

Jul 22, 2020
Kevin LeSage, Director of Digital Marketing

Dealers in many areas have witnessed increased shopper demand over the last couple of months, in some cases leading to record sales months. That sounds great, but there’s a downside […]

Read More

Read More
A focus on priorities: Time is money, so let’s make the most of it.

Analytics, Reporting & ROI Best Practices & Tips

Jul 10, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

From sitting in my highchair watching my dad prepare for Honda’s National Walkaround competitions to being called “Parking Lot Princess” taking lot ups in rain and snow in Northeast Tennessee, […]

Read More

Read More

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AUTOTRADER HAS THE BEST QUALITY LEADS. PERIOD.

I’m Looking To:

THE BEST TRAFFIC IN THE BUSINESS

WE CRUSH THE COMPETITION.

HIGHER CLOSE RATES AND SALES. HIGHER PROFITS.

Whitepaper: Why Lead Quality Matters More Than Ever

WHAT’S NEW AT AUTOTRADER

Giving Dealers and OEMs an edge

GOOD NEWS WE FOUND FOR YOU

Creating demand: How to drive car sales and get more used-vehicle inventory

Inventory is scarce and expensive. So, let’s build a proactive acquisition plan.

A focus on priorities: Time is money, so let’s make the most of it.

Get all things Autotrader delivered straight to your inbox.

Interested in becoming a client or ready to learn more?

Please call 1-877-627-9585 or complete the form below.

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Interested in becoming a client
or ready to learn more?