Autotrader has the best quality leads. Period.

By offering a superior, personalized car buying experience for shoppers, Autotrader keeps delivering the highest quality leads to your dealership.

The best quality traffic in the business

21%

increase in leads

13%

increase in traffic

17%

increase in VDPs

We crush the competition

Autotrader’s avg gross profit per lead:

$131

The industry’s highest

Over

1.5x

higher than the nearest competitor

Higher close rates and sales. Higher profits.

9.1%

average close rate (+8% YoY)

11%

11% more sales per dealer than the nearest competitor

Sales per dealer

+24%

year over year

68%

Autotrader’s close rate is 68% higher than our nearest competitor

Whitepaper: Why Lead Quality Matters More Than Ever

Less time chasing bad leads means more time for closing the profitable ones.

Read the Whitepaper

What’s new at Autotrader

As our industry changes, so do we. Explore our latest tools and enhancements built to help you stay ahead of the curve and connected to car buyers.

Find the latest

Giving dealers and OEMs an edge

Autotrader is constantly innovating to create a better consumer experience that drives more sales for our clients. By keeping car shoppers engaged with our brand, we keep them engaged with yours. Take a look at what we’ve been up to lately.

Learn more

Every year, the editorial and data teams at Autotrader put our heads together to identify the best new cars. It’s a win for OEMs and dealers who show them off in advertising and on the lot.

See the winners

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Programs from Lexus, Kia Shine Brightest Among CPO Offerings this Year ATLANTA, June 3, 2021 /PRNewswire/ — For car shoppers seeking the peace of mind that comes with buying a new car but […]
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Autotrader has the best quality leads. Period.

I’m Looking To:

Whitepaper: Why Lead Quality Matters More Than Ever

What’s new at Autotrader

Reaching consumers

Best New Car awards

Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers

Top Certified Pre-Owned Vehicle Programs from Luxury, Non-Luxury Automakers in 2021

Using CPO to Address the New Vehicle Inventory Shortage

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Autotrader has the best quality leads. Period.

I’m Looking To:

The best quality traffic in the business

We crush the competition

Higher close rates and sales. Higher profits.

Whitepaper: Why Lead Quality Matters More Than Ever

What’s new at Autotrader

Giving dealers and OEMs an edge

Reaching consumers

Best New Car awards

Good news we found for you

Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers

Top Certified Pre-Owned Vehicle Programs from Luxury, Non-Luxury Automakers in 2021

Using CPO to Address the New Vehicle Inventory Shortage

Get all things Autotrader delivered straight to your inbox

Interested in becoming a client or ready to learn more?

Please call 1-877-627-9585 or complete the form below.

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Interested in becoming a client
or ready to learn more?