Autotrader has the best quality leads. Period.

By offering a superior, personalized car buying experience for shoppers, Autotrader keeps delivering the highest quality leads to your dealership.

The best quality traffic in the business

21%

increase in leads

13%

increase in traffic

17%

increase in VDPs

We crush the competition

Autotrader’s avg gross profit per lead:

$131

The industry’s highest

Over

1.5x

higher than the nearest competitor

Higher close rates and sales. Higher profits.

9.1%

average close rate (+8% YoY)

11%

11% more sales per dealer than the nearest competitor

Sales per dealer

+24%

year over year

68%

Autotrader’s close rate is 68% higher than our nearest competitor

Whitepaper: Why Lead Quality Matters More Than Ever

Less time chasing bad leads means more time for closing the profitable ones.

Read the Whitepaper

What’s new at Autotrader

As our industry changes, so do we. Explore our latest tools and enhancements built to help you stay ahead of the curve and connected to car buyers.

Find the latest

Giving dealers and OEMs an edge

Autotrader is constantly innovating to create a better consumer experience that drives more sales for our clients. By keeping car shoppers engaged with our brand, we keep them engaged with yours. Take a look at what we’ve been up to lately.

Learn more

Every year, the editorial and data teams at Autotrader put our heads together to identify the best new cars. It’s a win for OEMs and dealers who show them off in advertising and on the lot.

See the winners

Good news we found for you

5 VDP Best Practices to Boost Conversions
Best Practices & Tips Digital Marketing Strategy Vehicle Values & Pricing
Sep 8, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]
Read more
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How to Build a Digital Dealership that Meets Customer Expectations
Blog Digital Marketing Strategy
Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]
Read more
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Is a 2021 Summer Vehicle Sales Slowdown Coming? Tips to Stay Ahead
Digital Marketing Strategy
Aug 2, 2021
The Autotrader Team
Traditionally — and under more normal circumstances — this is the time of year that car dealerships would be preparing for a summer slowdown. Peak demand in the auto industry […]
Read more
Read more

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Autotrader has the best quality leads. Period.

I’m Looking To:

Whitepaper: Why Lead Quality Matters More Than Ever

What’s new at Autotrader

Reaching consumers

Best New Car awards

5 VDP Best Practices to Boost Conversions

How to Build a Digital Dealership that Meets Customer Expectations

Is a 2021 Summer Vehicle Sales Slowdown Coming? Tips to Stay Ahead

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Autotrader has the best quality leads. Period.

I’m Looking To:

The best quality traffic in the business

We crush the competition

Higher close rates and sales. Higher profits.

Whitepaper: Why Lead Quality Matters More Than Ever

What’s new at Autotrader

Giving dealers and OEMs an edge

Reaching consumers

Best New Car awards

Good news we found for you

5 VDP Best Practices to Boost Conversions

How to Build a Digital Dealership that Meets Customer Expectations

Is a 2021 Summer Vehicle Sales Slowdown Coming? Tips to Stay Ahead

Subscribe to the Dealer Advantage Blog

Interested in becoming a client or ready to learn more?

Please call 1-877-627-9585 or complete the form below.

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Subscribe to the
Dealer Advantage Blog

Interested in becoming a client
or ready to learn more?