Dealer Learning Center
See What’s New
Classics, Motorcycles, and RV dealers
The Dealer Report Newsletter
Best New Cars
Going to NADA?
Schedule a Demo to experience the new cutting edge products from Autotrader. Receive a $50 gift card when you complete your demo.
Click here to close
We’re leading the industry to bring you leads that convert to sales.
Bad leads waste time.
A team of three chasing 200 bad leads (at 10 mins per lead) can average as much as 11 wasted hours per person per month
Read the definitive guide for finding quality leads and avoiding the high cost of poor leads
Higher close rates. Higher profits.
Industry average lead close rate: 6.2%
Autotrader close rate: 10.9%
Nearest competitor's* close rates are 70.3% lower than Autotrader
We crush the averages.
We’re leading the industry with a $137 average gross per lead.
That’s 71% higher than the nearest competitor*
* As compared to CarGurus.