AUTOTRADER HAS THE BEST QUALITY LEADS. PERIOD.
By offering a superior, personalized car buying experience for shoppers, Autotrader keeps delivering the highest quality leads to your dealership.
THE BEST QUALITY TRAFFIC IN THE BUSINESS
3%
increase in leads. (the competition is -5% year over year) ?
24%
increase in traffic.?
23%
increase in VDPs.?
WE CRUSH THE COMPETITION.

Autotrader’s average gross per lead:
$117
The industry’s highest.?
1.5x
Higher than the nearest competitor.?
HIGHER CLOSE RATES AND SALES. HIGHER PROFITS.
9.2%
Autotrader’s average close rate. (+4% year over year) ?
+4%
More sales per dealer (with the closest competitor down 3%).?
5.5%
close rate of our nearest competitor. (-1.4% year over year) ?
68%
Autotrader’s close rate is 68% higher than our nearest competitor.?
Whitepaper: Why Lead Quality Matters More Than Ever
Less time chasing bad leads means more time for closing the profitable ones. Read the whitepaper

Giving Dealers and OEMs an edge


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