AUTOTRADER HAS THE BEST QUALITY LEADS. PERIOD.

By offering a superior, personalized car buying experience for shoppers, Autotrader keeps delivering the highest quality leads to your dealership.

THE BEST QUALITY TRAFFIC IN THE BUSINESS

3%
increase in leads. (the competition is -5% year over year) ?
24%
increase in traffic.?
23%
increase in VDPs.?

WE CRUSH THE COMPETITION.

Autotrader’s average gross per lead:
$117
The industry’s highest.?
1.5x
Higher than the nearest competitor.?

HIGHER CLOSE RATES AND SALES. HIGHER PROFITS.

9.2%
Autotrader’s average close rate. (+4% year over year) ?
+4%
More sales per dealer (with the closest competitor down 3%).?
5.5%
close rate of our nearest competitor. (-1.4% year over year) ?
68%
Autotrader’s close rate is 68% higher than our nearest competitor.?

Whitepaper: Why Lead Quality Matters More Than Ever

Less time chasing bad leads means more time for closing the profitable ones. Read the whitepaper

WHAT’S NEW AT AUTOTRADER

As our industry changes, so do we. Explore our latest tools and enhancements built to help you stay ahead of the curve and connected to car buyers.

Find The Latest

Giving Dealers and OEMs an edge

Autotrader is constantly innovating to create a better consumer experience that drives more sales for our clients. By keeping car shoppers engaged with our brand, we keep them engaged with yours. Take a look at what we’ve been up to lately.

Every year, the editorial and data teams at Autotrader put our heads together to identify the best new cars. It’s a win for OEMs and dealers who show them off in advertising and on the lot.

GOOD NEWS WE FOUND FOR YOU

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If it’s important to you, it’s important to us. Sign up and we’ll share news, insights and our latest innovations.

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