Autotrader has the best quality leads. Period.

We’re leading the industry to bring you leads that convert to sales.

Bad leads waste time.

A team of three chasing 200 bad leads (at 10 mins per lead) can average as much as 11 wasted hours per person per month

Read the definitive guide for finding quality leads and avoiding the high cost of poor leads

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Higher close rates. Higher profits.

Industry average lead close rate: 6.2%
Autotrader close rate: 10.9%
Nearest competitor's* close rates are 70.3% lower than Autotrader

We crush the averages.

We’re leading the industry with a $137 average gross per lead.
That’s 71% higher than the nearest competitor*

* As compared to CarGurus.