AUTOTRADER HAS THE BEST QUALITY LEADS. PERIOD.
By offering a superior, personalized car buying experience for shoppers, Autotrader keeps delivering the highest quality leads to your dealership.
THE BEST TRAFFIC IN THE BUSINESS
38%
increase in leads.?
38%
increase in traffic.?
33%
increase in VDPs.?
WE CRUSH THE COMPETITION.
$120
Autotrader’s average gross per lead is the industry’s highest.
59%
Higher than the nearest competitor.?
HIGHER CLOSE RATES AND SALES. HIGHER PROFITS.
8.1%
Autotrader’s average close rate. ?
19%
More sales than the closest competitor.?
4.9%
close rate of our nearest competitor. ?
62.5%
Autotrader’s close rate is 62.5% higher than our nearest competitor.?
Whitepaper: Why Lead Quality Matters More Than Ever
Less time chasing bad leads means more time for closing the profitable ones. Read the whitepaper Lead Quality and Why It Matters More Now Than Ever to learn how your team can accomplish more with less.
Giving Dealers and OEMs an edge
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