Marketing that just clicks.

Unlock one connected experience with Autotrader
+ other Cox Automotive solutions.
Power of One | Cox Automotive
Autotrader isn’t just a listings site.
It’s a gateway to building better deals.

It’s more important than ever to not only stay in front of consumers through each step of their online shopping journey, but to also give them any tools they need to easily find and purchase your inventory as quickly as possible. 

As one connected marketplace, Autotrader works in
tandem with Kelley Blue Book to provide dealers with:
unique visitors each month across
Autotrader and ?
of Shoppers
come to Autotrader and to research,
discover, price and start the car buying process ?
Cox Automotive’s data can be your superpower.
daily listings driving market intelligence ?
interactions fueling proprietary shopper insight ?

The shopper journey is no longer fragmented—it’s predictive, fast, and personalized.

Seamlessly pair exclusive shopper insights from Autotrader and Kelley Blue Book
with the full ecosystem of powerful Cox Automotive solutions to:

Autotrader + Cox Automotive integrations.
They just click.

Autotrader drives traffic, and this pulls in more shopper data, which leads to more personalized experiences and better leads.

But when you combine those capabilities with industry-leading digital retailing tools across sites, you get unparalleled visibility into today’s shoppers and their complete path to purchase,​ from search to sold. 

Learn more about these powerful integrations:

Helps shoppers understand their purchase power so you get higher-quality leads.


Makes it easy for shoppers to start the deal online before going to the showroom.



Uses our shopper insights to bring one view of the shopper and the deal into an intuitive experience.



Connect with ready-to-buy shoppers and unlock powerful consumer insights to fully transact online.



of shoppers
will do most of the
purchase process online ?
of shoppers
think it is a good or
great idea to buy
entirely online ?
of shoppers
plan to look only on websites that allow them to complete desired vehicle steps online ?
See how Autotrader’s digital retailing clicks with other
Cox Automotive Ecommerce solutions.

Unleash the full potential of your
digital marketing strategy with

Ready to convert more shoppers to buyers and drive better, smoother deals? By adding to the mix, you supercharge your marketing strategy with unsurpassed reach and unified products that connect with shoppers every step of the way.

Powers combined. ROI multiplied.

Autotrader, Kelley Blue Book and combine category-leading solutions to deliver even more value for you. And when all these integrations come together, they powerfully reinforce each other to deliver a more personalized and trustworthy experience, streamlined operations, and even faster deals.

See how

Get marketing that clicks from all angles.
Connected Digital Retailing

Optimize spend & merchandising with vAuto.

By adding vAuto to your strategy, you’ll capture more shopper interest, win business by creating engaging listings through merchandising solutions, and gain insights into which vehicles need more promotion. Translation: More profits for you.

Strategically identify and promote the right vehicles at the right time to maximize each vehicle’s unique profit potential.


Capture shopper interest with enhanced VDP image carousels on listings.



Create an engaging, immersive virtual shopping experience with a 360° spin.



Let’s talk about Autotrader + Cox Automotive Integrations

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