Drive better deals with connected data.

Tap into exclusive data from Autotrader and KBB.com to serve personalized inventory and special recommendations to your shoppers in real-time.

Dealers with both Autotrader and KBB.com listings as well as a Dealer.com website see:

Bring deals to your digital doorstep.

Ready-to-buy shoppers transition seamlessly from Autotrader to the dealer website, delivering a personalized, consistent deal-building experience for consumers and more leads for you.

Make ads that consumers click

Harness Cox Automotive’s exclusive data to connect with in-market shoppers at the right time with relevant inventory on Autotrader and your Dealer.com website.

Better Data = Better Inventory Management and Marketing Strategies

Use real-time consumer data from Autotrader’s nVision platform and vAuto Live Market data to drive greater profitability with a clear, strategic view of your dealership’s operations.

Maximum profitability + Maximized exposure

Leverage variable management for your used car inventory to optimize each vehicle’s unique ROI potential, paired with Autotrader, your in-demand inventory is viewed by the largest audience of qualified shoppers.

Effectively stock, price and market your new car inventory

Know which new cars consumers are shopping for in your area using live market data and drive more visibility to your in-demand inventory with new car solutions from Autotrader.

Engage with a captive audience.

Grab shoppers’ attention and boost engagement with interactive experiences that make your inventory stand out on Autotrader with the ability to scale attention-grabbing promotions across your inventory, add 360° spins and improve time to market.

Win more customers and inventory from your listings

Dealers who integrate Kelley Blue Book Instant Cash Offer™ Buying Centers on their Autotrader and KBB.com VDPs capture more consumer interest and activity.

Streamline the purchase process and drive better deals

Create a frictionless, consumer-centric experience while giving dealers the ability to capture consumer data quickly and securely, drive finance-ready deals and speed up the F&I process.

Drive more efficiencies for you and the consumer

Create a “super record” with all deal submissions, revisions, and online activity from Accelerate My Deal on Autotrader to stay in sync with consumers and shorten transaction times.