Three connected
solutions = A better
shopper experience

Autotrader, Kelley Blue Book,
and they just click.
Power of One | Cox Automotive

Looking to supercharge your digital marketing strategy? Autotrader, Kelley Blue Book, and are engineered to work harder together. With unsurpassed reach and unified products that connect with shoppers every step of the way, you’re ready to personalize the deal and build stronger relationships, keep deals consistent from start to finish, and streamline operations for faster, better deals. Ultimately, when these solutions come together, profits come in.

Unleash the full potential of your digital retailing.

Autotrader and drive traffic, and this pulls in more shopper data, which leads to more personalized experiences and better leads.

 And when you combine those capabilities with industry-leading digital retailing tools across sites, you get unparalleled visibility into today’s shoppers and their complete path to purchase, from search to sold.

Kelley Blue Book® My Wallet

Empower shoppers with financial guidance to help them shop within budget, as you receive much more qualified leads, faster.

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Accelerate My Deal

Identify both shoppers and the inventory they are interacting with, and then make it easy for them to start the deal online before going to the showroom. The result? Faster sales cycles.

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Connected Digital Marketing

Unify your marketing to see the power of connected media. Connect with shoppers every step of the way with focused messaging and brand strategy across your website, advertising, and connected digital retailing.

More Likely
to submit a lead ?
Faster Close Rate
than other internet leads ?
per car ?

Drive better deals through the power of connected media.

Autotrader + Websites

When you list your inventory on Autotrader, you gain access to the largest audience of ready-to-buy shoppers. Now, you just have to make sure when they land on your website, they see what they want to see. Websites tap into exclusive data from Autotrader and to serve personalized inventory and special recommendations to your shoppers in real time.

Not to mention, simply by delivering consistent information and messaging across your website and Autotrader listings, you establish trust and transparency with shoppers. The result? More leads and faster close rates.

Explore Websites

Influence the largest audience with

in-market shoppers
on Autotrader ?
on ?
on websites ?

Get the most actionable data in the industry with

VDP views ?
shopper sessions ?
additional page engagements ?

Make ads that click.

Autotrader + Advertising Advertising taps our exclusive data to reach the right shopper with the right message at the right time. And when you target in-market shoppers with relevant inventory — including display and social channels—it’s not a far drive back to your website.

Explore Advertising

Let's talk about Autotrader + Integrations

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