We’ve thought of everything with dealers in mind

No matter how big your lot is, what kind of inventory you’re selling or what kind of auto buyer you want to target, Autotrader’s dealership marketing solutions build your brand and shorten your vehicle turnaround time.

We have a solution for any vehicle you sell

Whether you want to boost new-car sales, expand to new markets or increase profits, we make it happen.

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Autotrader makes connecting with quality pre-owned car buyers easy on any budget, with packages for both franchise and independent dealerships.

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Your business is as unique as your inventory. So are the ways we can help you stand out.

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Higher close rates. Higher profits.

61%

Autotrader’s close rate is 61% higher than its nearest competitor.

Effective dealer marketing that’s simply part of the package

Autotrader packages provide all the tools you need to effectively build, merchandise and manage listings so you can keep turning your inventory, both online and at your store.

two car buyers and a dealership salesperson closing a deal

Optimizing results

Our array of digital tools and listing enhancements help you bring in more leads, convert them into sales and stretch your marketing dollar even further.

At Home Services

Virtual selling tools designed to help car dealers sell and deliver vehicles without requiring shoppers to visit the dealership.

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nVision

Our revolutionary analytics platform provides you with actionable insights to understand how your marketing investments are translating into sales.

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List Assist

This robust inventory management tool automatically populates your listings with VIN-level data during the upload process, ensuring an accurate level of detail for your shoppers.

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car shopper looking at Autotrader VDP with Accelerate My Deal digital retailing

Engaging your customers

Our platform is backed by the trusted data of Kelley Blue Book and designed to keep your customers engaged, informed and ready to do business with you.

Managed Chat and Text

Your chat and text leads are answered on your behalf when you’re unable to, and delivered directly to your CRM for easy follow up.

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New & Used Car Price Quote

In-market shoppers can compare new and used-car pricing from up to three stores, giving you the oppportunity to competitively position your dealership.

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Kelley Blue Book Dealer Ratings

Reviews speak volumes. Give shoppers peace of mind by incorporating your dealership’s star ratings, so they have the confidence needed to move forward.

Listings enhancements

Explore additional Autotrader marketing solutions designed to help close more deals.

The more steps in the car-buying process customers can do online, the better for both of you. Enable consumers to complete as many of the shopping and buying process as possible virtually – from exploring payment and financing to negotiating and finalizing the deal.

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Your market is as big as you want it to be with Market Extension. Sell anywhere you like, expand your inventory’s reach and customer base, and deliver the vehicle to their door.

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Drive traffic right to your lot with innovative display options that breathe life back into digital ads

Display Advertising

Increase visits to your site and activity to your listings by putting your inventory front and center for customers who are already looking to buy. Our digital placements will help your brand stand out from the competition.

Advanced Ads
Alpha Ads
eLot
Spotlight Ads
Skyscrapers

Explore display ads

Hear it from us first

Autotrader Names 10 Best Electric Cars for 2021
Awards & 10 Best Lists Consumer News
Apr 15, 2021
During Earth Month 2021, the search for a new battery-powered vehicle just got easier ATLANTA, April 15, 2021 /PRNewswire/ — The electric vehicle (EV) boom is about to go into overdrive as auto […]
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Car Buyer Journey Study – Pandemic Edition
Dealer News Industry Trends, Reports & Research
Mar 25, 2021
This study has captured key changes in consumer buying behaviors and attitudes for the past 11 years. To say 2020 was challenging would be an understatement, there were many hardships, but the tiny silver lining is that the pandemic brought positive changes and efficiencies to the car buying process.
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Autotrader, Brad Keselowski’s Checkered Flag Foundation Honor American Military Heroes at Upcoming NASCAR Race
Consumer News Dealer News
Mar 19, 2021
ATLANTA, March 19, 2021 /PRNewswire/ — Autotrader continues its ongoing partnership with NASCAR champion Brad Keselowski’s Checkered Flag Foundation with a special paint scheme to honor America’s military heroes for the NASCAR Cup Series […]
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