We’ve thought of everything with dealers in mind
No matter how big your lot is, what kind of inventory you’re selling or what kind of auto buyer you want to target, Autotrader’s dealership marketing solutions build your brand and shorten your vehicle turnaround time.
We have a solution for any vehicle you sell
Whether you want to boost new-car sales, expand to new markets or increase profits, we make it happen.
Autotrader makes connecting with quality pre-owned car buyers easy on any budget, with packages for both franchise and independent dealerships.
Higher close rates. Higher profits.
Optimizing results
Our array of digital tools and listing enhancements help you bring in more leads, convert them into sales and stretch your marketing dollar even further.
Engaging your customers
Our platform is backed by the trusted data of Kelley Blue Book and designed to keep your customers engaged, informed and ready to do business with you.
Kelley Blue Book Dealer Ratings
Reviews speak volumes. Give shoppers peace of mind by incorporating your dealership’s star ratings, so they have the confidence needed to move forward.
Effective dealer marketing that’s simply part of the package
Autotrader packages provide all the tools you need to effectively build, merchandise and manage listings so you can keep turning your inventory, both online and at your store.
Listings enhancements
Explore additional Autotrader marketing solutions designed to help close more deals.
The more steps in the car-buying process customers can do online, the better for both of you. Enable consumers to complete as many of the shopping and buying process as possible virtually – from exploring payment and financing to negotiating and finalizing the deal.
Your market is as big as you want it to be with Market Extension. Sell anywhere you like, expand your inventory’s reach and customer base, and deliver the vehicle to their door.
Drive traffic right to your lot with innovative display options that breathe life back into digital ads
Display Advertising
Hear it from us first
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Autotrader Names Hottest New, Used Cars of Summer 2023
All Resources Auto Industry Trends News Awards & 10 Best Lists News
Aug 31, 2023
Trucks Dominate Lists of This Summer’s Most-Researched Vehicles on Autotrader ATLANTA, Aug. 31, 2023 /PRNewswire/ — Summer 2023 is on pace to be the hottest ever on record, and the car market […]
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10 Best Electric Vehicles of 2023
All Resources Auto Industry Trends News News Vehicle Listings Vehicle Values & Pricing
Jun 21, 2023
ATLANTA, June 21, 2023 – The electric vehicle (EV) business is booming, and consumer interest in EVs has increased dramatically this year alone. EV sales grew from a share below 1% […]
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10 Best Cars for Recent College Graduates in 2023
All Resources Auto Industry Trends News News Vehicle Listings Vehicle Values & Pricing
Jun 1, 2023
ATLANTA, June 1, 2023 /PRNewswire/ — May officially kicked off graduation season, with a fresh new crop of college graduates accepting their diplomas and heading off into the world in the market […]
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10 Great Cars for Grads in Class of 2022
All Resources News Vehicle Listings Vehicle Values & Pricing
May 19, 2022
ATLANTA, May 19, 2022 – Armed with diplomas in hand and ready to go out and change the world, many students graduating college this semester will find themselves in need […]
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10 Best Electric Vehicles for 2022
All Resources News Vehicle Listings Vehicle Values & Pricing
Apr 19, 2022
ATLANTA, April 19, 2022 – In an industry that boasts more than 300 new-car models available to the public each year, perhaps nothing has more radically changed the face of […]
