WE’VE THOUGHT OF EVERYTHING WITH DEALERS IN MIND.
No matter how big your lot is, what kind of inventory you’re selling or what kind of auto buyer you want to target, Autotrader’s dealership marketing solutions build your brand and shorten your vehicle turnaround time.
WE HAVE A SOLUTION FOR ANY VEHICLE YOU SELL.
HIGHER CLOSE RATES. HIGHER PROFITS.
Effective dealer marketing that’s simply part of the package.
Autotrader packages provide all the tools you need to effectively build, merchandise and manage listings so you can keep turning your inventory, both online and at your store.
Our array of digital tools and listing enhancements help you bring in more leads, convert them into sales and stretch your marketing dollar even further.
Tools and Enhancements
- Dealer Home Services
Virtual selling tools designed to help car dealers sell and deliver vehicles without requiring shoppers to visit the dealership.
Our revolutionary analytics platform provides you with actionable insights to understand how your marketing investments are translating into sales.
- List Assist
This robust inventory management tool automatically populates your listings with VIN-level data during the upload process, ensuring an accurate level of detail for your shoppers.
Engaging Your Customers
Our platform is backed by the trusted data of Kelley Blue Book and designed to keep your customers engaged, informed and ready to do business with you.
Tools and Enhancements
- Managed Chat and Text
Your chat and text leads are answered on your behalf when you’re unable to, and delivered directly to your CRM for easy follow up.
- New & Used Car Price Quote
In-market shoppers can compare new and used-car pricing from up to three stores, giving you the oppportunity to competitively position your dealership.
- Kelley Blue Book Dealer Ratings
Reviews speak volumes. Give shoppers peace of mind by incorporating your dealership’s star ratings, so they have the confidence needed to move forward.
- Local Call Tracking
Autotrader’s VDP includes local call tracking, which has been shown to increase phone calls by up to 18%? so the lines for leads are always open.
Explore additional Autotrader marketing solutions designed to help close more deals.
DRIVE TRAFFIC RIGHT TO YOUR LOT WITH INNOVATIVE DISPLAY OPTIONS THAT BREATHE LIFE BACK INTO DIGITAL ADS.
HEAR IT FROM US FIRST.
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