We’ve thought of everything with dealers in mind

No matter how big your lot is, what kind of inventory you’re selling or what kind of auto buyer you want to target, Autotrader’s dealership marketing solutions build your brand and shorten your vehicle turnaround time.

We have a solution for any vehicle you sell

Whether you want to boost new-car sales, expand to new markets or increase profits, we make it happen.

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Autotrader makes connecting with quality pre-owned car buyers easy on any budget, with packages for both franchise and independent dealerships.

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Your business is as unique as your inventory. So are the ways we can help you stand out.

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Higher close rates. Higher profits.

68%

Autotrader’s close rate is 68% higher than its nearest competitor.

Effective dealer marketing that’s simply part of the package

Autotrader packages provide all the tools you need to effectively build, merchandise and manage listings so you can keep turning your inventory, both online and at your store.

two car buyers and a dealership salesperson closing a deal

Optimizing results

Our array of digital tools and listing enhancements help you bring in more leads, convert them into sales and stretch your marketing dollar even further.

At Home Services

Virtual selling tools designed to help car dealers sell and deliver vehicles without requiring shoppers to visit the dealership.

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nVision

Our revolutionary analytics platform provides you with actionable insights to understand how your marketing investments are translating into sales.

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List Assist

This robust inventory management tool automatically populates your listings with VIN-level data during the upload process, ensuring an accurate level of detail for your shoppers.

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car shopper looking at Autotrader VDP with Accelerate My Deal digital retailing

Engaging your customers

Our platform is backed by the trusted data of Kelley Blue Book and designed to keep your customers engaged, informed and ready to do business with you.

Managed Chat and Text

Your chat and text leads are answered on your behalf when you’re unable to, and delivered directly to your CRM for easy follow up.

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New & Used Car Price Quote

In-market shoppers can compare new and used-car pricing from up to three stores, giving you the oppportunity to competitively position your dealership.

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Kelley Blue Book Dealer Ratings

Reviews speak volumes. Give shoppers peace of mind by incorporating your dealership’s star ratings, so they have the confidence needed to move forward.

Listings enhancements

Explore additional Autotrader marketing solutions designed to help close more deals.

The more steps in the car-buying process customers can do online, the better for both of you. Enable consumers to complete as many of the shopping and buying process as possible virtually – from exploring payment and financing to negotiating and finalizing the deal.

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Your market is as big as you want it to be with Market Extension. Sell anywhere you like, expand your inventory’s reach and customer base, and deliver the vehicle to their door.

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Drive traffic right to your lot with innovative display options that breathe life back into digital ads

Display Advertising

Increase visits to your site and activity to your listings by putting your inventory front and center for customers who are already looking to buy. Our digital placements will help your brand stand out from the competition.

Advanced Ads
Alpha Ads
eLot
Spotlight Ads
Skyscrapers

Explore display ads

Hear it from us first

Top Certified Pre-Owned Vehicle Programs from Luxury, Non-Luxury Automakers in 2021
Awards & 10 Best Lists Certified Pre-Owned
Jun 3, 2021
Programs from Lexus, Kia Shine Brightest Among CPO Offerings this Year ATLANTA, June 3, 2021 /PRNewswire/ — For car shoppers seeking the peace of mind that comes with buying a new car but […]
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Autotrader Offers Insights, Tips in Challenging Market for Car Buyers Facing High Prices, Low Vehicle Inventory Supply
Consumer News
May 20, 2021
New Research Reveals Shoppers Expect to Pay Above MSRP, Nearly Half Willing to Pay as Much as 12% over Asking Price ATLANTA, May 20, 2021 /PRNewswire/ — It’s a tough time to be […]
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Autotrader Names 10 Great Cars for Grads in 2021
Awards & 10 Best Lists Consumer News
May 17, 2021
Editors Recommend Best New, Used Rides for Recent College Graduates ATLANTA, May 17, 2021 /PRNewswire/ — After getting through another trying school year, many of this year’s college graduates are in the […]
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