Always moving forward

Autotrader continues to transform with brand-new products and harder-working tools to drive the most qualified buyers right to your store.

My Wallet

Speeds up the deal with personalized pricing

My Wallet is a listings enhancement that provides budget guidance and generates personalized payments based on shopper-entered information and a dealer’s lenders to help consumers in their car buying journey.

Learn More

At Home Services

Tools to connect car dealers with shoppers looking to buy vehicles from home

For dealers ready to sell cars virtually, this gives them the ability to advertise home vehicle delivery in their local market, offer virtual vehicle walkarounds and/or provide at-home test drives

Connect virtually
man taking video of a vehicle for sale

New & Used Car Price Quote

Start conversations with shoppers who are ready to listen

Transaction-ready shoppers now have a tool on Autotrader and KBB.com to compare contrast and buy with confidence. Price Quote tools allow in-market shoppers to compare new, used and certified-car pricing from up to three stores, which means you can competitively position your inventory and further merchandise your dealership. Here’s how it works:

  1. Shoppers input their desired car details and zip code.
  2. A list of nearby dealers is generated. Shoppers select which ones they want a car price quote from.
  3. The shopper’s lead information is then sent to the selected dealers. Now you’ve got the ability to start a conversation with highly-engaged shoppers. It’s just another Autotrader offering designed to help you move more cars and move them fast.

Price Quote Tools are now included in New Car and Used Car Classifieds packages. Are you taking advantage of this great value-add?

Autotrader New Car Price Quote

Latest updates

Autotrader homepage
Autotrader search results page from a search for Ford F150 trucks
Auttotrader's new vehicle details page (VDP)
Autotrader homepage

With new tools to personalize the experience and target the right vehicles to the right shoppers, Autotrader.com drives more engagement than ever. In fact, shoppers are 71% more likely to visit a VDP and 2X more likely to submit a lead.?

Autotrader search results page from a search for Ford F150 trucks

A great search experience isn’t just about delivering the results. It’s about helping shoppers arrive at a decision more quickly. “Good Price” and “Great Price” indicators drive urgency and confidence by aligning with the Kelley Blue Book Fair Market Range. Shoppers can easily narrow their results using price indicators or even suggested model and body style filters.

Auttotrader's new vehicle details page (VDP)

Urgency messaging, relevant recommendations, price indicators, real-time phone leads—the new Autotrader VDP offers dealers more opportunities to drive leads that convert to sales.

Personalizing the shopping experience

Our consumer-centric approach drives quality leads.

When dealers are transparent with consumers about buying information, they create a sense of trust and increase the lead quality. On Autotrader, VDPs that include price see 53% more traffic views than listings that do not, and pages that show multiple custom photos receive 65% more views than those that only include stock images.? We’re all about making enhancements to our consumer experience to make these valuable updates easier for you, including:

  • A New VDP featuring a bolder image format, scrolling CTA module, and enhanced vehicle data to highlight your inventory and drive shopper engagement.
  • A Shop by Payment feature so buyers never miss an opportunity to see your relevant inventory.
  • List Assistance to automatically populate VIN level data, reducing the time it takes to list your inventory and take the guesswork out of your shoppers’ searches.
  • Personalization, like a previously viewed VDP carousel, Dealer Detail page links from relevant car articles and more.
Autotrader List Assist

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