Never leave co-op money on the table again
Autotrader makes it easy to use co-op marketing to build your brand.
The days of complicated co-ops are over
Autotrader and Kelley Blue Book offer a variety of service levels to transform the experience and allow you to take advantage of those valuable co-op dollars. See how our approach can pay off, driving even more interactions and visits to your site.
See how our approach and sales team ranked #1 in client satisfaction with consultation can pay off, driving even more interactions and visits to your site.?
Capitalize on co-op dollars with new-car, CPO, display, and digital retailing solutions*
With 30.5 million unique visitors each month? across Autotrader and KBB.com, you’re missing out if you’re missing OEM marketing support.
Dealers with an OEM co-op solution see an average 104% increase in VDP views and a conversion that is 7 percentage% points higher than dealers who don’t have one.
Use co-op dollars to achieve a consistent advertising experience across all platforms and effectively drive dealership visits. The result? Co-op dealers on Autotrader see 118% higher leads per listing than non-co-op dealers.
An OEM co-op solution means more views and more visits, which leads to 25% more SRP views per listing than non co-op dealers.?
Which level of co-op service is right for you?
We’ve taken the complexity out of co-op marketing with a tiered service approach that ranges from hands-off to total control.
OEM managed
Easy, efficient, did we mention easy? Capitalize on OEM campaigns and ensure co-op eligibility with minimal effort, including turnkey billing for some OEMs. Autotrader will handle:
- Obtaining graphics, provided by OEM partner
- Handling reimbursement
- Providing OEM with results and insights
Autotrader managed
Our specialists will administer OEM campaigns and events on your behalf, which means less time spent getting approval from the OEM (check and check!). Autotrader will handle:
- Reviewing creative to ensure it meets your OEM’s requirements
- Submitting for pre-approval
- Providing documentation that you then submit for reimbursement
- Assisting with submission issues
Dealer managed
You’re the boss when you choose to manage your co-op program independently. Customize your messaging, check OEM compliance and submit paperwork for reimbursement. Autotrader will still handle:
- Providing documentation that you then submit for reimbursement
- Assisting with submission issues