Never leave Co-Op money on the table again
Autotrader makes it easy to use co-op marketing to build your brand.
The days of complicated co-ops are over
67% of dealers say the process of using co-op dollars for digital advertising isn’t easy?
Autotrader and Kelley Blue Book offer a variety of service levels to transform the experience and allow you to take advantage of those valuable co-op dollars. See how our approach can pay off, driving even more interactions and visits to your site.
Capitalize on Co-Op dollars with new, CPO and display solutions
Since 74% of new car buyers use 3rd party sites to shop, you’re missing out if you’re missing OEM marketing support.?
Dealers with an OEM co-op solution see an average 40% increase in VDP views over dealers who don’t have one. ?
Acheive a consistent advertising experience across all platforms with co-op dollars to effectively drive dealer visits. The result? CPO vehicles on Autotrader turn 30 days quicker than non-CPO.
An OEM co-op solution means more views and more visits, which leads to CPO vehicles on Autotrader selling at an average price of $2,482 higher than non-CPO.
Consistency is key
From local to regional to national, a consistent advertising experience across all tiers is the most effective at driving dealer visits.
Which level of co-op service is right for you?
From hands-off to heavy lifting, we provide varying degrees of oversight to ensure that your program runs smoothly.