More accurate payment info means more accurate leads
My Wallet serves up personalized payments across all listings, so shoppers can see the most accurate vehicles for their budget.
Consumers can easily determine trade-in values, and apply down payment, financing terms and credit range on every vehicle on Autotrader—and that information is automatically transferred into the Accelerate My Deal digital retailing experience.
My Wallet guides shoppers through setting up their budget, so they can get personalized pricing and monthly payment with a dealer’s preferred lender as they browse, select and move toward a purchase.
And the connection with digital retailing allows them to complete even more steps online, speeding up the deal for everyone.
My Wallet is designed to improve the shopping to buying journey, drive engagement with digital retailing and create richer connections between buyer and sellers. Close these qualified leads more efficiently, while still delivering the personalized and seamless experience consumers desire.