More accurate payment info means more accurate leads

Introducing My Wallet, new feature of Autotrader listings. My Wallet provides budget guidance and generates personalized payments across all listings with a dealer’s preferred lenderdelivering more qualified leads from shoppers who are closer to purchasing—and speeding up the deal.

Meet My Wallet

Key benefits

couple buying a car from a dealership saleswoman
Autotrader shopper looking at vehicles on eLot carousel

My Wallet serves up personalized payments across all listings, so shoppers can see the most accurate vehicles for their budget.

Consumers can easily determine trade-in values, and apply down payment, financing terms and credit range on every vehicle on Autotrader—and that information is automatically transferred into the Accelerate My Deal digital retailing experience.

couple buying a car from a dealership saleswoman

My Wallet guides shoppers through setting up their budget, so they can get personalized pricing and monthly payment with a dealer’s preferred lender as they browse, select and move toward a purchase.

And the connection with digital retailing allows them to complete even more steps online, speeding up the deal for everyone.

Autotrader shopper looking at vehicles on eLot carousel

My Wallet is designed to improve the shopping to buying journey, drive engagement with digital retailing and create richer connections between buyer and sellersClose these qualified leads more efficiently, while still delivering the personalized and seamless experience consumers desire.

Approximately
7%
of shoppers on Autotrader are engaging with My Wallet.?
The value of a shopper on Autotrader increases by
3%
when My Wallet is available.?
89%
increase in penciling activity on Autotrader since launch.?
436%
increase in deal activity since launching My Wallet.?
Deal Activity is defined as deals being submitted with more deal info which makes them an enhanced leads.

Interested in becoming a client
or ready to learn more?

Please call 1-877-627-9585 or complete the form below.
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