Helping shoppers find a vehicle within their budget
Kelley Blue Book® My Wallet provides budget guidance and generates personalized payments across all listings with a dealer’s preferred lender and financing options, delivering higher-quality leads from shoppers who are closer to purchasing.
Consumers can easily determine trade-in values, and apply down payment, financing terms and credit range on every vehicle on Autotrader—and that information is automatically transferred into the Accelerate My Deal digital retailing experience.
Kelley Blue Book® My Wallet guides shoppers through setting up their budget, so they can get personalized pricing and monthly payment with a dealer’s preferred lender as they browse, select and move toward a purchase.
And the connection with digital retailing allows them to complete even more steps online, speeding up the deal for everyone.
Kelley Blue Book® My Wallet is designed to improve the shopping to buying journey, drive engagement with digital retailing and create richer connections between buyer and sellers. Close these qualified leads more efficiently, while still delivering the personalized and seamless experience consumers desire.