More accurate payment info means
more accurate leads
Introducing Kelley Blue Book® My Wallet, a personalized shopper tool on Autotrader and KBB.com.

Helping shoppers find a vehicle within their budget

Kelley Blue Book® My Wallet provides budget guidance and generates personalized payments across all listings with a dealer’s preferred lender and financing options, delivering higher-quality leads from shoppers who are closer to purchasing.

Key benefits

couple buying a car from a dealership saleswoman
Autotrader shopper looking at vehicles on eLot carousel
Kelley Blue Book® My Wallet serves up personalized payments across all listings, so shoppers can see the most accurate vehicles for their budget.

Consumers can easily determine trade-in values, and apply down payment, financing terms and credit range on every vehicle on Autotrader—and that information is automatically transferred into the Accelerate My Deal digital retailing experience.

couple buying a car from a dealership saleswoman

Kelley Blue Book® My Wallet guides shoppers through setting up their budget, so they can get personalized pricing and monthly payment with a dealer’s preferred lender as they browse, select and move toward a purchase.

And the connection with digital retailing allows them to complete even more steps online, speeding up the deal for everyone.

Autotrader shopper looking at vehicles on eLot carousel

Kelley Blue Book® My Wallet is designed to improve the shopping to buying journey, drive engagement with digital retailing and create richer connections between buyer and sellersClose these qualified leads more efficiently, while still delivering the personalized and seamless experience consumers desire.

2M+
shoppers interact with the tool on Autotrader and KBB‌.‌com each month.?
35.4%
of email leads across Autotrader and KBB‌.‌com contain Kelley Blue Book® My Wallet consumer information.?

Interested in becoming a client
or ready to learn more?

Please call 1-877-627-9585 or complete the form below.
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