Deliver more sales by reaching shoppers anywhere in the U.S.
If shipping to car buyers is part of your business, Market Extension should be too.
With Market Extension, deliver your inventory to today’s modern car buyer – wherever they are.
Meet shoppers wherever they are
When you’re no longer limited by your physical location, sales opportunities can happen virtually anywhere.
This ideal solution allows for the same listing to strategically show in multiple DMAs, even without having a physical location in that market.
Compete at a higher level
Online-only dealerships can’t corner the market anymore. Offer the same end-to-end benefits and services to win more customers.
Drive conversions through Market Extension’s business-building benefits
Your delivery options are displayed in place of distance from shopper, along with a clickable link providing an overview of the delivery benefits.
Include details like shipping information and return policies on Vehicle Delivery Pages.
Reinforce customer confidence with consistent messaging across Autotrader, your dealership website and other advertising platforms.
Extend your dealership’s geographic reach
How to make the most of Market Extension
Make the virtual experience a reality
Overcome the distance by offering photos, videos, Facetime calls and more to help consumers picture themselves in the driver’s seat.
Clarity closes deals
Clearly outlining your delivery process, shipping costs and purchase assurances will help potential buyers feel comfortable and confident.
Know the script
Win more deals with a dedicated team equipped to field delivery leads.
Market Extension Essential
Turn low search results into high sales opportunities with this new product. With Market Extension Essential, you can display your relevant inventory to shoppers in surrounding areas when their searches on Autotrader and KBB.com produce limited results.
Hear it from us first
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