Get extra exposure with Spotlight Ads

Pair Spotlight Ads with Autotrader’s modernized listings to extend your reach to a high-quality audience that converts into high-quality leads.

Why Spotlight Ads:
186% increased click-through rate to the VDP

Whats new:
Distinguished placement opportunities at the top of the SRP, after the 5th organic listing, and after the 20th organic listing

Shoppers can call or email you directly from your Spotlight ad

Put Spotlights to work for you

Occupy a prime position with Spotlights, with more exposure on the vehicles you want to move while matching the vehicles shoppers are interested in.