Use your new co-op dollars. Getting started is easy.
Fill out the form below and we’ll have your Autotrader Rep reach out with information on how you can get co-op reimbursement through your OEM.
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Use co-op dollars to maximize your reach and engage with the largest audience of in-market shoppers across Autotrader and KBB.com.
visit to research,
discover price and
start the car-buying
process ?
purchases driven
by Autotrader to
dealerships than any
other third-party
listing site ?
rate ?
See what the power of Autotrader can do for you.
“The quality of leads Autotrader provides is second to none.”
– Cade Rivard, Rivard Buick GMC
Advanced Ads Premium
Stay top of mind with car shoppers as they browse the web and social media.
Advanced Ads Premium retargets Autotrader and KBB.com shoppers based on their search results with engaging ads featuring your inventory as they browse offsite websites and social media platforms, driving them back to the VDP on your dealership website.
Co-op Eligible Through:
New Car Boost
Convert used-car shoppers into new-car buyers.
New Car Boost ads increase new car consideration with used-car shoppers who might not realize they can purchase new for the same monthly payment as used.
Co-op Eligible Through:
Alpha Ads
Increase visibility and VDP views.
Alpha ads maximize the exposure of your vehicles and dealership’s branding with prominent advertising placement that dominates the top of Autotrader and KBB.com’s search results page.
Co-op Eligible Through:
Spotlight Ads
Shine a spotlight on select inventory.
Hot vehicles or cold vehicles—it doesn’t matter. Spotlight ads ensure you drive more clicks and engagement straight to the inventory of your choice.
Co-op Eligible Through:
Targeted Display
Premium placements ensure you stand out.
Targeted Display ads keep the focus on your dealership’s inventory or sales event with premium ad placements across Autotrader and KBB.com’s desktop and mobile experiences.
Co-op Eligible Through:
eLot
Be there at every step of the car shopping journey.
eLot’s carousel ads target real-time shoppers during their valuation and search journeys, serving up relevant inventory based on their recent search history.
Co-op Eligible Through: