Autotrader has developed a comprehensive guide to advertising and rich media for the consumer site. Our goal is to support a wide variety of products that can be used to satisfy the growing demands of our automotive advertisers.
Autotrader will only accept secured tags for core and mobile.
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Autotrader has developed a comprehensive guide to advertising and rich media for the consumer site. This includes supported vendors, formats, and governing standards. Our goal is to support a wide variety of product that can be used to satisfy the growing demands of our automotive advertisers. Product Management serves as an advocate for every area of the business, facilitating the connection between media vendors, sales and our advertisers.
Autotrader is committed to maintaining the following principles in advertising:
Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio .
The new guidance creates a positive user experience of advertising by way of maximizing page load performance. This should also improve the performance of the ad. In general, LEAN Guidance dictates the following:
Autotrader only accepts secured tags for core and mobile. All tags need to be secure format, including creative/image tags, impression tags and click trackers.
Creative Lead Times:
New Rich Media Vendors/Tags:
Following are requirements for submitting HTML5 creative:
HTML5 | ADOBE EDGE & SWIFFY
A majority of the time, clients send third party tags or ask Autotrader to design and host creative. There are, however, some agencies that send creative code and ask Autotrader to host it on their behalf. With HTML5, hosting this code is made more complex. Read below for the impacts regarding Adobe Edge and Google Swiffy.
At this time, Autotrader will not be accepting client creative developed in Adobe Edge nor Google Web Developer for 1st Party Serving.
|Initial Load; Sub-load
Max File Sizes
Load Max File Size
Preferred Rich Media Partners: Sizmek, EyeBlaster/MediaMind, DoubleClick, EyeWonder, Unicast, Atlas, MediaPlex, Linkstorm
*See expansion guidelines.
User Initiated Video (In-Banner)