Advertising Opportunities

Cox Automotive
National
Regional
Local Reseller

Major Accounts
Programmatic
Ad Specs
Ad Guidelines

Programmatic Landing Page

Executing media buys in real-time via technology
Programmatic inventory is available for purchase within these COX Automotive properties: Autotrader, KBB, and Autotrader specialties

Programmatic Benefits include

Leverage automation to execute the media buying process in real time
COX Automotive has integrations with multiple ad tech partners
Clients have flexibility to select from multiple programmatic strategies

Programmatic: Preferred Deal

Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.

Programmatic: Private Auction

Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory

Programmatic > Open Auction

An automated channel for brand safe advertisers to reach an automotive audience

Please contact your Cox Automotive sales rep for more details.