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Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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 How to Connect Your Plan to the Future of eCommerce 

Digital Marketing Strategy Digital Retailing Industry Trends, Reports & Research

Nov 7, 2023
The Autotrader Team

 While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place.   But when you know what the gaps causing potential problems […]

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Previous posts

Five New Ways to Turn Your Data into Dollars 
Five New Ways to Turn Your Data into Dollars 

Digital Marketing Strategy

Oct 6, 2023
Autotrader and Dealer.com Teams

Digital solutions make the car-buying journey better. This isn’t just an opinion. It’s a fact supported by your customer’s buying behavior. And it’s supported by the overwhelming majority—87% in fact—of […]

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Why Bridging the Gap is Critical for Dealers and How to Do It 
Why Bridging the Gap is Critical for Dealers and How to Do It 

Digital Marketing Strategy

Sep 13, 2023
The Autotrader Team, Kelley Blue Book and Dealer.com

A recent study at Cox Automotive showed us something intriguing. During the car buying process, consumers visit multiple websites – 8 or 9 on average in 2022.    What’s interesting is […]

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eBook: How to Increase Your Digital Presence to Drive Sales
eBook: How to Increase Your Digital Presence to Drive Sales

All Resources Consumer News Digital Retailing

Aug 4, 2023
The Autotrader Team

It’s here… The new eBook from Autotrader, Dealer.com and Esntial Commerce.  In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to […]

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Step by Step: How Car Consumers are Reshaping the Road Forward
Step by Step: How Car Consumers are Reshaping the Road Forward

All Resources Consumer News

Jun 13, 2023
The Autotrader Team

Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of […]

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Staying a Step Ahead in a Cookieless Future with First-Party Data
Staying a Step Ahead in a Cookieless Future with First-Party Data

All Resources Best Practices & Tips Consumer News

May 15, 2023
Autotrader, Dealer.com and ESNTIAL Teams

As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your […]

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Successful Dealers Are Activating Their First Party Data… Are You? 
Successful Dealers Are Activating Their First Party Data… Are You? 

All Resources Best Practices & Tips

Apr 17, 2023
Jade Terreberry, Senior Director, Strategic Development for Cox Automotive and Noah Lee, Director of Product Consulting at Dealer.com

Data is something we all want, need and collect in order to drive business. But despite the vast amounts of data we all have, many auto dealers are left scratching […]

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The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future
The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future

All Resources Best Practices & Tips Digital Marketing Strategy

Mar 10, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox Automotive

After taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only being felt by today’s consumers, […]

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How to Navigate the Trends and Hurdles Shaping Today’s Car Buyers’ Satisfaction Levels 
How to Navigate the Trends and Hurdles Shaping Today’s Car Buyers’ Satisfaction Levels 

All Resources Best Practices & Tips

Feb 9, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox Automotive

The Cox Automotive annual 2022 Car Buyer Journey Study is out, and the impacts of digitalization, economic challenges and industry pressures are clearly being felt. Results from the over 10,000 […]

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The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales 
The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales 

All Resources Best Practices & Tips Digital Marketing Strategy

Jan 11, 2023
Jessica Stafford, SVP of Consumer Solutions

Everyone in the auto industry knows that the past year presented several hurdles for auto dealers to jump over, one after another. Inventory was low, buyer behaviors and our industry […]

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