Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

In response to increasing focus on pricing transparency regulations, Autotrader offers two solutions to help your dealership display fees clearly — building shopper trust from the first click.

Buyers decide whether they trust a vehicle long before they reach out. Before they call, click, or submit a lead, skepticism or confidence has already taken hold.  When a vehicle’s history isn’t visible upfront, uncertainty […]

Buyer satisfaction reached record levels in 2025, even as affordability pressure, cross‑shopping, and complexity continue to rise. If you’re a dealer, this should have is worth your attention.   According to data from the 2025 Cox Automotive […]

Autotrader’s AI-powered shopping experiences are changing how consumers find and buy cars—and how dealers win. Watch this NADA stage presentation to learn how Smart Search, Shopping Assistant, and AI Mode […]

Summary:Online car buying today is about flexibility, not choosing between digital or in‑store. Dealers that remove friction and keep control of the deal are better positioned to convert ready buyers. […]

How to deliver online checkout without giving up control

Spring is here. And with it, tax refund season is underway.  According to the most recent IRS data available, more than $100 billion in tax refunds has already been returned to consumers, with […]