Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Autotrader Co-op Reports Are Moving to nVision

All Resources Analytics, Reporting & ROI

May 24, 2024
The Autotrader Team

Beginning June 7 through June 30, Autotrader Co-op Services will begin providing all co-op reports in nVision. This transition from DealerSite to nVision will centralize all your reporting into one […]

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Previous posts

See the results and insights revealed in the new 2024 EV Path to Adoption Study. 
See the results and insights revealed in the new 2024 EV Path to Adoption Study. 

May 20, 2024
The Autotrader Team

Be one of the first to see the results and insights from the 2024 Cox Automotive Path to EV Adoption Study.  A second, significant wave of shoppers ready to consider […]

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Video | Drive New Car Consideration with New Car Boost
Video | Drive New Car Consideration with New Car Boost

May 13, 2024
The Autotrader Team

New car inventory short-supply issues are mostly in the rear-view mirror. But affordability is a hurdle for today’s shoppers and dealers have inventory sitting on their lot. However, there are […]

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Five Ways Distance Retailing Can Expand A Dealer’s Reach and Revenue 
Five Ways Distance Retailing Can Expand A Dealer’s Reach and Revenue 

Apr 11, 2024
The Autotrader Team

Whether you realize it or not, your car dealership is competing on the national level. Consumers are already buying, browsing, and researching online for their next… well everything. And while […]

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Delivering a Consumer Experience Online – The 5 Key Steps 
Delivering a Consumer Experience Online – The 5 Key Steps 

Mar 7, 2024
The Autotrader Team

The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]

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Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency
Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency

Feb 13, 2024
Vanessa Ton – Senior Manager of Research and Market Intelligence at Cox Automotive

With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]

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The 10 Actions Auto Industry Buzzwords are Driving Dealers to Take in 2024
The 10 Actions Auto Industry Buzzwords are Driving Dealers to Take in 2024

Jan 10, 2024
Jade Terreberry, Senior Strategic Director at Autotrader and Kelley Blue Book

It’s easy to wonder how (and if) the latest auto industry buzzwords will affect your business, especially after the last few years that came along with an abundance of rapid […]

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 How to Connect Your Plan to the Future of eCommerce 
 How to Connect Your Plan to the Future of eCommerce 

Nov 7, 2023
The Autotrader Team

 While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place.   But when you know what the gaps causing potential problems […]

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Five New Ways to Turn Your Data into Dollars 
Five New Ways to Turn Your Data into Dollars 

Oct 6, 2023
Autotrader and Dealer.com Teams

Digital solutions make the car-buying journey better. This isn’t just an opinion. It’s a fact supported by your customer’s buying behavior. And it’s supported by the overwhelming majority—87% in fact—of […]

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Why Bridging the Gap is Critical for Dealers and How to Do It 
Why Bridging the Gap is Critical for Dealers and How to Do It 

Sep 13, 2023
The Autotrader Team, Kelley Blue Book and Dealer.com

A recent study at Cox Automotive showed us something intriguing. During the car buying process, consumers visit multiple websites – 8 or 9 on average in 2022.    What’s interesting is […]

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