Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Delivering a Consumer Experience Online – The 5 Key Steps 

All Resources Best Practices & Tips Blog Digital Marketing Strategy Digital Retailing

Mar 7, 2024
The Autotrader Team

The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]

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Previous posts

Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency
Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency

Feb 13, 2024
Vanessa Ton – Senior Manager of Research and Market Intelligence at Cox Automotive

With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]

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The 10 Actions Auto Industry Buzzwords are Driving Dealers to Take in 2024
The 10 Actions Auto Industry Buzzwords are Driving Dealers to Take in 2024

Jan 10, 2024
Jade Terreberry, Senior Strategic Director at Autotrader and Kelley Blue Book

It’s easy to wonder how (and if) the latest auto industry buzzwords will affect your business, especially after the last few years that came along with an abundance of rapid […]

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 How to Connect Your Plan to the Future of eCommerce 
 How to Connect Your Plan to the Future of eCommerce 

Nov 7, 2023
The Autotrader Team

 While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place.   But when you know what the gaps causing potential problems […]

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Five New Ways to Turn Your Data into Dollars 
Five New Ways to Turn Your Data into Dollars 

Oct 6, 2023
Autotrader and Dealer.com Teams

Digital solutions make the car-buying journey better. This isn’t just an opinion. It’s a fact supported by your customer’s buying behavior. And it’s supported by the overwhelming majority—87% in fact—of […]

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Why Bridging the Gap is Critical for Dealers and How to Do It 
Why Bridging the Gap is Critical for Dealers and How to Do It 

Sep 13, 2023
The Autotrader Team, Kelley Blue Book and Dealer.com

A recent study at Cox Automotive showed us something intriguing. During the car buying process, consumers visit multiple websites – 8 or 9 on average in 2022.    What’s interesting is […]

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eBook: How to Increase Your Digital Presence to Drive Sales
eBook: How to Increase Your Digital Presence to Drive Sales

Aug 4, 2023
The Autotrader Team

It’s here… The new eBook from Autotrader, Dealer.com and Esntial Commerce.  In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to […]

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Step by Step: How Car Consumers are Reshaping the Road Forward
Step by Step: How Car Consumers are Reshaping the Road Forward

Jun 13, 2023
The Autotrader Team

Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of […]

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Staying a Step Ahead in a Cookieless Future with First-Party Data
Staying a Step Ahead in a Cookieless Future with First-Party Data

May 15, 2023
Autotrader, Dealer.com and ESNTIAL Teams

As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your […]

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Successful Dealers Are Activating Their First Party Data… Are You? 
Successful Dealers Are Activating Their First Party Data… Are You? 

Apr 17, 2023
Jade Terreberry, Senior Director, Strategic Development for Cox Automotive and Noah Lee, Director of Product Consulting at Dealer.com

Data is something we all want, need and collect in order to drive business. But despite the vast amounts of data we all have, many auto dealers are left scratching […]

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