Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers

Consumer News

Jun 15, 2021
Kevin LeSage, Director of Digital Marketing

One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to […]

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Previous posts

Using CPO to Address the New Vehicle Inventory Shortage

Certified Pre-Owned Industry Trends, Reports & Research

May 25, 2021
Jade Terreberry

In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints are out of your control.   […]

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How Auto Dealerships Can Navigate the Chip Shortage, Tight Vehicle Inventory

Certified Pre-Owned Industry Trends, Reports & Research Service & Repair

May 4, 2021
Jade Terreberry

Let the chips fall where they may. As supply chain disruptions due to the COVID-19 pandemic have resulted in a global chip shortage, carmakers and the automotive industry have been hit especially […]

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Tips for Using At-Home Test Drives to Win Customers and Sell Cars

Best Practices & Tips Blog Contactless Sales & Service

Apr 9, 2021
Wendy Brunson

For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]

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The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2

Mar 19, 2021
Kevin LeSage, Director of Digital Marketing

Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment Index shows an 11-point jump […]

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Car Buyer Satisfaction Has Increased During the Pandemic. Why, and What’s next for Dealers?

Blog Industry Trends, Reports & Research

Feb 26, 2021
Wendy Brunson

Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or not, this consumer survey of […]

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Tips for Increasing Dealership Service Revenue This Quarter

Blog Contactless Sales & Service Service & Repair

Jan 28, 2021
Kevin LeSage, Director of Digital Marketing

The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair audiences? Service and repair is […]

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How to Get the Audience Targeting Data Your Dealership Needs for 2021

Analytics, Reporting & ROI Blog Digital Marketing Strategy

Dec 11, 2020
Kevin LeSage, Director of Digital Marketing

Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020 and 2021 will not be […]

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Growing Your Fixed Ops Market Share

Best Practices & Tips Blog Service & Repair

Nov 13, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer. Today, let’s take a […]

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Navigating Dealership Blind Spots Without a Rearview Mirror

Blog Digital Marketing Strategy

Oct 21, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

What has the pandemic done to our industry? It has advanced how we use technology. It has forced us to be scrappier and smarter with our time and money than […]

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