Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Analytics, Reporting & ROI Blog Digital Marketing Strategy
Dec 11, 2020
Kevin LeSage, Director of Digital Marketing
Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020 and 2021 will not be […]
Previous Posts
Best Practices & Tips Blog Fixed Ops
Nov 13, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer. Today, let’s take a […]
Best Practices & Tips Blog Digital Marketing Strategy
Oct 21, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
What has the pandemic done to our industry? It has advanced how we use technology. It has forced us to be scrappier and smarter with our time and money than […]
Best Practices & Tips Contactless Sales & Service
Oct 8, 2020
Kevin LeSage, Director of Digital Marketing
It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]
Blog Contactless Sales & Service Industry Trends, Reports & Research
Sep 17, 2020
The Autotrader Team
Well, folks, it has been six months since the world came to a grinding halt due to COVID-19. Everyone from the East Coast to the West worked on flattening the […]
Blog Contactless Sales & Service Digital Marketing Strategy
Aug 19, 2020
The Autotrader Team
Early on in this pandemic, shelves were emptied of cleaning supplies, we were warned to wipe down our packages upon delivery, and handwashing became the hottest topic on social media. Basically, the world […]
Blog Digital Marketing Strategy Vehicle Trade-ins
Aug 5, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
Every dealership I’ve talked to lately has had the same couple of things on their minds: how to get more used-vehicle inventory and how to get consumers to buy now. […]
Best Practices & Tips Blog Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Trade-ins
Jul 22, 2020
Kevin LeSage, Director of Digital Marketing
Dealers in many areas have witnessed increased shopper demand over the last couple of months, in some cases leading to record sales months. That sounds great, but there’s a downside […]
Analytics, Reporting & ROI Best Practices & Tips
Jul 10, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
From sitting in my highchair watching my dad prepare for Honda’s National Walkaround competitions to being called “Parking Lot Princess” taking lot ups in rain and snow in Northeast Tennessee, […]
Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy
Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]
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