Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Best Practices & Tips Blog Contactless Sales & Service
Apr 9, 2021
The Autotrader Team
For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]
Previous posts
Blog Industry Trends, Reports & Research
Feb 26, 2021
The Autotrader Team
Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or not, this consumer survey of […]
Blog Contactless Sales & Service Service & Repair
Jan 28, 2021
Kevin LeSage, Director of Digital Marketing
The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair audiences? Service and repair is […]
Analytics, Reporting & ROI Blog Digital Marketing Strategy
Dec 11, 2020
Kevin LeSage, Director of Digital Marketing
Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020 and 2021 will not be […]
Best Practices & Tips Blog Fixed Ops Service & Repair
Nov 13, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer. Today, let’s take a […]
Blog Digital Marketing Strategy
Oct 21, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
What has the pandemic done to our industry? It has advanced how we use technology. It has forced us to be scrappier and smarter with our time and money than […]
Contactless Sales & Service Digital Marketing Strategy
Oct 8, 2020
Kevin LeSage, Director of Digital Marketing
It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]
Blog Industry Trends, Reports & Research
Sep 17, 2020
The Autotrader Team
Well, folks, it has been six months since the world came to a grinding halt due to COVID-19. Everyone from the East Coast to the West worked on flattening the […]
Blog Contactless Sales & Service Digital Marketing Strategy
Aug 19, 2020
The Autotrader Team
Early on in this pandemic, shelves were emptied of cleaning supplies, we were warned to wipe down our packages upon delivery, and handwashing became the hottest topic on social media. Basically, the world […]
Get all things Autotrader delivered straight to your inbox.
If it’s important to you, it’s important to us. Sign up and we’ll share news, insights and our latest innovations.