Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Previous posts

Tips for Using At-Home Test Drives to Win Customers and Sell Cars

Best Practices & Tips Blog Contactless Sales & Service

Apr 9, 2021
Wendy Brunson

For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]

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The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2

Blog

Mar 19, 2021
Kevin LeSage, Director of Digital Marketing

Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment Index shows an 11-point jump […]

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Car Buyer Satisfaction Has Increased During the Pandemic. Why, and What’s next for Dealers?

Blog Industry Trends, Reports & Research

Feb 26, 2021
Wendy Brunson

Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or not, this consumer survey of […]

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Tips for Increasing Dealership Service Revenue This Quarter

Blog Contactless Sales & Service Service & Repair

Jan 28, 2021
Kevin LeSage, Director of Digital Marketing

The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair audiences? Service and repair is […]

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How to Get the Audience Targeting Data Your Dealership Needs for 2021

Analytics, Reporting & ROI Blog Digital Marketing Strategy

Dec 11, 2020
Kevin LeSage, Director of Digital Marketing

Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020 and 2021 will not be […]

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Growing Your Fixed Ops Market Share

Best Practices & Tips Blog Service & Repair

Nov 13, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer. Today, let’s take a […]

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Navigating Dealership Blind Spots Without a Rearview Mirror

Blog Digital Marketing Strategy

Oct 21, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

What has the pandemic done to our industry? It has advanced how we use technology. It has forced us to be scrappier and smarter with our time and money than […]

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Q4 Strategy: Expanding Used Vehicle Sales and Advertising Outside Your DMA

Contactless Sales & Service Digital Marketing Strategy

Oct 8, 2020
Kevin LeSage, Director of Digital Marketing

It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]

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Regional COVID-19 Automotive Consumer Trends and What They Mean for Your Dealership

Blog Industry Trends, Reports & Research

Sep 17, 2020
Wendy Brunson

Well, folks, it has been six months since the world came to a grinding halt due to COVID-19. Everyone from the East Coast to the West worked on flattening the […]

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