Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Previous posts

Growing Your Fixed Ops Market Share

Best Practices & Tips Blog Service & Repair

Nov 13, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer. Today, let’s take a […]

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Navigating Dealership Blind Spots Without a Rearview Mirror

Blog Digital Marketing Strategy

Oct 21, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

What has the pandemic done to our industry? It has advanced how we use technology. It has forced us to be scrappier and smarter with our time and money than […]

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Q4 Strategy: Expanding Used Vehicle Sales and Advertising Outside Your DMA

Contactless Sales & Service Digital Marketing Strategy

Oct 8, 2020
Kevin LeSage, Director of Digital Marketing

It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]

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Regional COVID-19 Automotive Consumer Trends and What They Mean for Your Dealership

Blog Industry Trends, Reports & Research

Sep 17, 2020
Wendy Brunson

Well, folks, it has been six months since the world came to a grinding halt due to COVID-19. Everyone from the East Coast to the West worked on flattening the […]

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How Vehicle Sanitization and Disinfection Can Drive Sales and Fixed Ops Revenue

Blog Contactless Sales & Service Digital Marketing Strategy

Aug 19, 2020
The Autotrader Team

Early on in this pandemic, shelves were emptied of cleaning supplies, we were warned to wipe down our packages upon delivery, and handwashing became the hottest topic on social media. Basically, the world […]

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Creating Demand: How to Drive Car Sales and Get More Used-vehicle Inventory

Blog Digital Marketing Strategy Vehicle Trade-ins

Aug 5, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

Every dealership I’ve talked to lately has had the same couple of things on their minds: how to get more used-vehicle inventory and how to get consumers to buy now. […]

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Inventory Is Scarce and Expensive. So, Let’s Build a Proactive Acquisition Plan.

Blog Industry Trends, Reports & Research Vehicle Trade-ins

Jul 22, 2020
Kevin LeSage, Director of Digital Marketing

Dealers in many areas have witnessed increased shopper demand over the last couple of months, in some cases leading to record sales months. That sounds great, but there’s a downside […]

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A Focus on Priorities: Time Is Money, So Let’s Make the Most of It.

Analytics, Reporting & ROI Best Practices & Tips

Jul 10, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

From sitting in my highchair watching my dad prepare for Honda’s National Walkaround competitions to being called “Parking Lot Princess” taking lot ups in rain and snow in Northeast Tennessee, […]

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Driving More Vehicle Sales by Selling Outside Your Local Market

Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy

Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]

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