Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Key Points:  If you’re heading to NADA this year, make sure Autotrader is at the top of your show floor plan. Dealers everywhere are talking about the impact of AI on retail—and […]

Owning the R.O.A.D. in 2026 starts with clarity, but success requires action. When you align your dealership around ROI, build a seamless omnichannel experience, embrace AI as a competitive advantage, […]

Noah Lee, Director of Product Consulting at Cox Automotive, joins Jade Terreberry to unpack what true omnichannel retailing looks like in 2026 and why the gap between dealership “thrivers” and “strugglers” is widening fast.

Micah Tindor joins Jade Terreberry to open the 2026 season with a deep dive into ROI as part of owning the R.O.A.D. and why it must replace gross as the primary success metric and how dealers can shift their strategies to compete in a more informed, margin‑tight market.

Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, hosts a special new year episode to break down the R.O.A.D. framework—ROI, Omnichannel, Adoption of AI, and Data-driven decision-making—for dealers and OEMs in 2026.

Eric DeMont, Vice President at Urban Science, joins Jade Terreberry to unpack how data is transforming automotive retail.

With technology and AI moving at lightning speed, staying ahead isn’t just a challenge – it’s essential. The good news? The tools and strategies you need to keep your dealership […]

Tessa Nadik, AVP of Product Management at Cox Automotive, joins Jade Terreberry to clarify the real impact of AI in automotive retail. Tessa explains what AI is—and isn’t—for dealers, highlighting how it streamlines workflows, enhances consumer experiences, and accelerates shifts in buyer behavior.