Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Previous posts
How Vehicle Sanitization and Disinfection Can Drive Sales and Fixed Ops Revenue
Blog Contactless Sales & Service Digital Marketing Strategy
Aug 19, 2020
The Autotrader Team
Early on in this pandemic, shelves were emptied of cleaning supplies, we were warned to wipe down our packages upon delivery, and handwashing became the hottest topic on social media. Basically, the world […]
Creating Demand: How to Drive Car Sales and Get More Used-vehicle Inventory
Blog Digital Marketing Strategy Vehicle Trade-ins
Aug 5, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
Every dealership I’ve talked to lately has had the same couple of things on their minds: how to get more used-vehicle inventory and how to get consumers to buy now. […]
Inventory Is Scarce and Expensive. So, Let’s Build a Proactive Acquisition Plan.
Blog Industry Trends, Reports & Research Vehicle Trade-ins
Jul 22, 2020
Kevin LeSage, Director of Digital Marketing
Dealers in many areas have witnessed increased shopper demand over the last couple of months, in some cases leading to record sales months. That sounds great, but there’s a downside […]
A Focus on Priorities: Time Is Money, So Let’s Make the Most of It.
Analytics, Reporting & ROI Best Practices & Tips
Jul 10, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
From sitting in my highchair watching my dad prepare for Honda’s National Walkaround competitions to being called “Parking Lot Princess” taking lot ups in rain and snow in Northeast Tennessee, […]
Driving More Vehicle Sales by Selling Outside Your Local Market
Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy
Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]
How to Accelerate Contactless Car Sales With Digital Retailing
Best Practices & Tips Blog Contactless Sales & Service Digital Retailing
Jun 10, 2020
The Autotrader Team
Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]
Now and Beyond COVID-19: At-Home Vehicle Shopping, Sales and Service
Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy Service & Repair
May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]
nVision: See Your Top 10 Vehicles in Analyze Live Right Now
Analytics, Reporting & ROI Best Practices & Tips Blog
May 13, 2020
The Autotrader Team
If you’ve been keeping up with our nVision posts, you’ve gotten an overview of the most efficient ways to start using nVision, how to put the Inventory Age and Pricing […]
nVision Analytics: Working the Probability to Sell Matrix to Move Cars
Analytics, Reporting & ROI Best Practices & Tips Blog
May 6, 2020
The Autotrader Team
In previous posts, we outlined simple ways to dive into nVision and start taking action, and how to make sense of the Inventory Age and Pricing tiles to streamline your […]