Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit
Sep 28, 2021
The Autotrader Team
The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service. In […]
5 VDP Best Practices to Boost Conversions
Sep 8, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]
How to Build a Digital Dealership that Meets Customer Expectations
Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]
Is a 2021 Summer Vehicle Sales Slowdown Coming? Tips to Stay Ahead
Aug 2, 2021
The Autotrader Team
Traditionally — and under more normal circumstances — this is the time of year that car dealerships would be preparing for a summer slowdown. Peak demand in the auto industry […]
Personalization Is Key to a Better Car-Buying Experience
Jul 19, 2021
Greta Crowley
This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]
4 Ways Your Dealership Can Thrive in Today’s Market
Jul 8, 2021
The Autotrader Team
Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]
Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers
Jun 15, 2021
Kevin LeSage, Director of Digital Marketing
One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to […]
Using CPO to Address the New Vehicle Inventory Shortage
May 25, 2021
Jade Terreberry
In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints are out of your control. […]
How Auto Dealerships Can Navigate the Chip Shortage, Tight Vehicle Inventory
May 4, 2021
Jade Terreberry
Let the chips fall where they may. As supply chain disruptions due to the COVID-19 pandemic have resulted in a global chip shortage, carmakers and the automotive industry have been hit especially […]