Headlines that matter
Stay current on the topics that are impacting the industry today, tomorrow and beyond.
May 25, 2022
The Autotrader Team
It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]
Managing the Big Shift in Car Shoppers’ Expectations
Blog Dealer News Digital Retailing
Apr 24, 2022
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
The shift in car shoppers’ expectation boils down to four things: Car shoppers expect accurate information. Consumers have every bit of information at their fingertips. They’re doing more research throughout […]
Breaking Through Screens to Reach Gen Z Car Buyers
Blog Digital Marketing Strategy
Mar 23, 2022
Jessica Stafford, SVP and GM of Autotrader and Kelley Blue Book
Gen Z is the largest, most diverse population ever, and 88% of them plan to make their first vehicle purchase within the next 5 years. This generation’s lives are dominated […]
Autotrader Names Best Car Interiors Under $50,000 for 2022
Awards & 10 Best Lists Consumer News
Mar 8, 2022
ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that many comfortable, functional and attractive […]
Autotrader, Kelley Blue Book Leverage Power of Consumer Brands and Data to Deliver More Deals Than Ever to Today’s Dealers
Dealer News Digital Marketing Strategy
Mar 7, 2022
ATLANTA, March 7, 2022 /PRNewswire/ — While the consumer car-buying experience undoubtedly has changed in recent years, the automotive dealer’s journey continues to simultaneously evolve, bringing along a host of […]
How Chip Shortages Changed the Car Buying Journey
Feb 23, 2022
Vanessa Ton, Cox Automotive Sr. Industry Intelligence Manager
For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]
Autotrader Accelerates into 2022 NASCAR Cup Series Season with Team Penske
Feb 22, 2022
ATLANTA, Feb. 22, 2022 /PRNewswire/ — Autotrader accelerates into the 2022 NASCAR racing season by announcing its sponsorship of Team Penske’s No. 2 Ford Mustang, driven by rookie Austin Cindric. […]
Autotrader Names Best New Cars for 2022
Awards & 10 Best Lists Consumer News Dealer News OEM
Feb 9, 2022
ATLANTA, Feb. 9, 2022 /PRNewswire/ — New-car shoppers never have enjoyed such an abundance of choices as they do in 2022. Yes, shoppers may have to wait a little longer […]
Car Buyer Journey Study
Dealer News Industry Trends, Reports & Research
Jan 24, 2022
Get the insights you need in this year’s Car Buyer Journey Study to help you drive your strategy forward in 2022.
Car Buyer Journey Study
Jan 20, 2022
Get the insights you need in this year’s Car Buyer Journey Study to help you drive your strategy forward in 2022.