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Stay current on the topics that are impacting the industry today, tomorrow and beyond.

5 VDP Best Practices to Boost Conversions

Best Practices & Tips Digital Marketing Strategy Vehicle Values & Pricing

Sep 8, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]

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How to Build a Digital Dealership that Meets Customer Expectations

Blog Digital Marketing Strategy

Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]

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Is a 2021 Summer Vehicle Sales Slowdown Coming? Tips to Stay Ahead

Digital Marketing Strategy

Aug 2, 2021
The Autotrader Team

Traditionally — and under more normal circumstances — this is the time of year that car dealerships would be preparing for a summer slowdown. Peak demand in the auto industry […]

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Personalization is key to a better car-buying experience

Blog Digital Marketing Strategy Digital Retailing

Jul 19, 2021
Greta Crowley

This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]

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4 Ways Your Dealership Can Thrive in Today’s Market

Best Practices & Tips Blog Industry Trends, Reports & Research

Jul 8, 2021
The Autotrader Team

Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]

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Autotrader Names 10 Best Used Cars of 2021

Awards & 10 Best Lists Consumer News

Jun 28, 2021

ATLANTA, June 28, 2021 /PRNewswire/ — Despite the auto industry turmoil and high prices of 2021, the used car market still has excellent options. Whether shoppers are looking for a practical crossover, a rugged pickup […]

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Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers

Blog Consumer News

Jun 15, 2021
Kevin LeSage, Director of Digital Marketing

One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to […]

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Top Certified Pre-Owned Vehicle Programs from Luxury, Non-Luxury Automakers in 2021

Awards & 10 Best Lists Certified Pre-Owned

Jun 3, 2021

Programs from Lexus, Kia Shine Brightest Among CPO Offerings this Year ATLANTA, June 3, 2021 /PRNewswire/ — For car shoppers seeking the peace of mind that comes with buying a new car but […]

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Using CPO to Address the New Vehicle Inventory Shortage

Blog Certified Pre-Owned Industry Trends, Reports & Research

May 25, 2021
Jade Terreberry

In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints are out of your control.   […]

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Autotrader Offers Insights, Tips in Challenging Market for Car Buyers Facing High Prices, Low Vehicle Inventory Supply

Consumer News

May 20, 2021

New Research Reveals Shoppers Expect to Pay Above MSRP, Nearly Half Willing to Pay as Much as 12% over Asking Price ATLANTA, May 20, 2021 /PRNewswire/ — It’s a tough time to be […]

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