Headlines that matter
Stay current on the topics that are impacting the industry today, tomorrow and beyond.
Blog Digital Marketing Strategy Vehicle Trade-ins
Aug 5, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
Every dealership I’ve talked to lately has had the same couple of things on their minds: how to get more used-vehicle inventory and how to get consumers to buy now. […]
News
Best Practices & Tips Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Trade-ins
Jul 22, 2020
Kevin LeSage, Director of Digital Marketing
Dealers in many areas have witnessed increased shopper demand over the last couple of months, in some cases leading to record sales months. That sounds great, but there’s a downside […]
Analytics, Reporting & ROI Best Practices & Tips
Jul 10, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
From sitting in my highchair watching my dad prepare for Honda’s National Walkaround competitions to being called “Parking Lot Princess” taking lot ups in rain and snow in Northeast Tennessee, […]
Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy
Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]
Analytics, Reporting & ROI Best Practices & Tips Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Listings
Jun 24, 2020
Like so many industries, Covid-19 hit ours hard during the first half of 2020, taking its toll on dealer close rates, sales, and of course, profits. A worldwide pandemic causing […]
Best Practices & Tips Blog Contactless Sales & Service Digital Retailing
Jun 10, 2020
The Autotrader Team
Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]
Consumer News Contactless Sales & Service
Jun 8, 2020
An all-new commercial debuted today from Autotrader showcasing how to alleviate consumer concerns surrounding car buying during the pandemic. The “Still Moving’” spot highlights the various home services now offered […]
Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy
May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]
Analytics, Reporting & ROI Best Practices & Tips Blog
May 13, 2020
The Autotrader Team
If you’ve been keeping up with our nVision posts, you’ve gotten an overview of the most efficient ways to start using nVision, how to put the Inventory Age and Pricing […]
Analytics, Reporting & ROI Best Practices & Tips Blog
May 6, 2020
The Autotrader Team
In previous posts, we outlined simple ways to dive into nVision and start taking action, and how to make sense of the Inventory Age and Pricing tiles to streamline your […]
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