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Stay current on the topics that are impacting the industry today, tomorrow and beyond.

Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers

Consumer News

Jun 15, 2021
Kevin LeSage, Director of Digital Marketing

One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to […]

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Top Certified Pre-Owned Vehicle Programs from Luxury, Non-Luxury Automakers in 2021

Awards & 10 Best Lists Certified Pre-Owned

Jun 3, 2021

Programs from Lexus, Kia Shine Brightest Among CPO Offerings this Year ATLANTA, June 3, 2021 /PRNewswire/ — For car shoppers seeking the peace of mind that comes with buying a new car but […]

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Using CPO to Address the New Vehicle Inventory Shortage

Certified Pre-Owned Industry Trends, Reports & Research

May 25, 2021
Jade Terreberry

In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints are out of your control.   […]

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Autotrader Offers Insights, Tips in Challenging Market for Car Buyers Facing High Prices, Low Vehicle Inventory Supply

Consumer News

May 20, 2021

New Research Reveals Shoppers Expect to Pay Above MSRP, Nearly Half Willing to Pay as Much as 12% over Asking Price ATLANTA, May 20, 2021 /PRNewswire/ — It’s a tough time to be […]

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Autotrader Names 10 Great Cars for Grads in 2021

Awards & 10 Best Lists Consumer News

May 17, 2021

Editors Recommend Best New, Used Rides for Recent College Graduates ATLANTA, May 17, 2021 /PRNewswire/ — After getting through another trying school year, many of this year’s college graduates are in the […]

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How Auto Dealerships Can Navigate the Chip Shortage, Tight Vehicle Inventory

Certified Pre-Owned Industry Trends, Reports & Research Service & Repair

May 4, 2021
Jade Terreberry

Let the chips fall where they may. As supply chain disruptions due to the COVID-19 pandemic have resulted in a global chip shortage, carmakers and the automotive industry have been hit especially […]

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Autotrader Names 10 Best Electric Cars for 2021

Awards & 10 Best Lists Consumer News

Apr 15, 2021

During Earth Month 2021, the search for a new battery-powered vehicle just got easier ATLANTA, April 15, 2021 /PRNewswire/ — The electric vehicle (EV) boom is about to go into overdrive as auto […]

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Tips for Using At-Home Test Drives to Win Customers and Sell Cars

Best Practices & Tips Blog Contactless Sales & Service

Apr 9, 2021
Wendy Brunson

For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]

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Car Buyer Journey Study – Pandemic Edition

Dealer News Industry Trends, Reports & Research

Mar 25, 2021

This study has captured key changes in consumer buying behaviors and attitudes for the past 11 years. To say 2020 was challenging would be an understatement, there were many hardships, but the tiny silver lining is that the pandemic brought positive changes and efficiencies to the car buying process.

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The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2

Mar 19, 2021
Kevin LeSage, Director of Digital Marketing

Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment Index shows an 11-point jump […]

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