Headlines that matter

The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over.   […]

The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service.   In […]

When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]

Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]

Traditionally — and under more normal circumstances — this is the time of year that car dealerships would be preparing for a summer slowdown. Peak demand in the auto industry […]

This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]

Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]

ATLANTA, June 28, 2021 /PRNewswire/ — Despite the auto industry turmoil and high prices of 2021, the used car market still has excellent options. Whether shoppers are looking for a practical crossover, a rugged pickup […]

One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to […]