Headlines that matter

Stay current on the topics that are impacting the industry today, tomorrow and beyond.

Lead Quality and Why It Matters More Now Than Ever. (March Update)

Analytics, Reporting & ROI Best Practices & Tips Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Listings

Mar 2, 2021

Like so many industries, COVID-19 hit automotive hard last year, taking its toll on dealer close rates, sales, and of course, profits. A worldwide pandemic causing an uncertain economy and […]

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Car buyer satisfaction has increased during the pandemic. Why, and what’s next for dealers?

Best Practices & Tips Blog Industry Trends, Reports & Research

Feb 26, 2021
The Autotrader Team

Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or not, this consumer survey of […]

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Autotrader Announces Best New Cars for 2021 to Help Car Shoppers Find Their Perfect Match

Awards & 10 Best Lists Dealer News

Feb 10, 2021

ATLANTA, Feb. 10, 2021 /PRNewswire/ — The search to find your perfect match, whether looking for a love interest or a new vehicle, can be a daunting and time-consuming task. While Autotrader […]

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Autotrader Powers What’s Next for Dealers, Shoppers in 2021

Contactless Sales & Service Dealer News Digital Retailing Vehicle Listings

Feb 4, 2021

ATLANTA, Feb. 4, 2021 /PRNewswire/ — As the most recognized third-party listings brand and the authority on automotive consumer insights, Autotrader is unveiling its latest innovations at the 2021 NADA Show […]

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Car Buyer Journey Study – Pandemic Edition

Dealer News Industry Trends, Reports & Research

Feb 2, 2021

This study has captured key changes in consumer buying behaviors and attitudes for the past 11 years. To say 2020 was challenging would be an understatement, there were many hardships, but the tiny silver lining is that the pandemic brought positive changes and efficiencies to the car buying process.

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Tips for increasing dealership service revenue this quarter

Contactless Sales & Service Service & Repair

Jan 28, 2021
Kevin LeSage, Director of Digital Marketing

The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair audiences? Service and repair is […]

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How to get the audience targeting data your dealership needs for 2021

Analytics, Reporting & ROI Blog Digital Marketing Strategy

Dec 11, 2020
Kevin LeSage, Director of Digital Marketing

Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020 and 2021 will not be […]

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Autotrader Names Best New Automotive Technology of 2021

Awards & 10 Best Lists OEM

Dec 2, 2020

ATLANTA, Dec. 2, 2020 /PRNewswire/ — Each year, automotive technology advances into new territory, and the innovations become more and more exciting for consumers. Whether that’s under the hood or inside the cabin, […]

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Autotrader and Kelley Blue Book Drive Holiday Cheer with Limited-Edition “Ugly” Sweater Light Up Face Masks and Steering Wheel Covers

Consumer News

Nov 18, 2020

ATLANTA, GA, November 18, 2020 – Like most things in 2020, this year’s holiday season will look and feel different in many ways – including how people will travel. According to […]

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Used Car Dealer Podcast Episode #18 – Interview with Brian Moody, Executive Editor of Autotrader

Dealer News

Nov 16, 2020

Used Car Dealer Podcast, Nov. 18, 2020 – In episode #18, Zach Klempf has an in-depth interview with Executive Editor of Autotrader Brian Moody where they talk about timely topics […]

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