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Stay current on the topics that are impacting the industry today, tomorrow and beyond.

Kenan Thompson Shows How Easy Car Buying from Home is in New Campaign

Consumer News Dealer News

Oct 20, 2021

Iconic Comedic Actor Touts Autotrader’s At-Home Car Buying Features in New “Finally, It’s Easy” Ads ATLANTA, Oct. 11, 2021 /PRNewswire/ — Autotrader today releases the latest in its “Finally, It’s Easy” campaign […]

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How the Chip Shortage is Impacting Car Buyer Behavior

Blog Industry Trends, Reports & Research Vehicle Values & Pricing

Oct 19, 2021
Kevin LeSage, Cox Automotive Marketing Director

The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over.   […]

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6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit

Blog Digital Marketing Strategy Industry Trends, Reports & Research

Sep 28, 2021
The Autotrader Team

The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service.   In […]

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5 VDP Best Practices to Boost Conversions

Best Practices & Tips Digital Marketing Strategy Vehicle Values & Pricing

Sep 8, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]

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How to Build a Digital Dealership that Meets Customer Expectations

Blog Digital Marketing Strategy

Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]

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Is a 2021 Summer Vehicle Sales Slowdown Coming? Tips to Stay Ahead

Digital Marketing Strategy

Aug 2, 2021
The Autotrader Team

Traditionally — and under more normal circumstances — this is the time of year that car dealerships would be preparing for a summer slowdown. Peak demand in the auto industry […]

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Personalization is key to a better car-buying experience

Blog Digital Marketing Strategy Digital Retailing

Jul 19, 2021
Greta Crowley

This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]

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4 Ways Your Dealership Can Thrive in Today’s Market

Best Practices & Tips Blog Industry Trends, Reports & Research

Jul 8, 2021
The Autotrader Team

Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]

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Autotrader Names 10 Best Used Cars of 2021

Awards & 10 Best Lists Consumer News

Jun 28, 2021

ATLANTA, June 28, 2021 /PRNewswire/ — Despite the auto industry turmoil and high prices of 2021, the used car market still has excellent options. Whether shoppers are looking for a practical crossover, a rugged pickup […]

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Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers

Blog Consumer News

Jun 15, 2021
Kevin LeSage, Director of Digital Marketing

One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to […]

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