Headlines that matter
Stay current on the topics that are impacting the industry today, tomorrow and beyond.
Analytics, Reporting & ROI Best Practices & Tips Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Listings
Mar 2, 2021
Like so many industries, COVID-19 hit automotive hard last year, taking its toll on dealer close rates, sales, and of course, profits. A worldwide pandemic causing an uncertain economy and […]
Best Practices & Tips Blog Industry Trends, Reports & Research
Feb 26, 2021
The Autotrader Team
Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or not, this consumer survey of […]
Awards & 10 Best Lists Dealer News
Feb 10, 2021
ATLANTA, Feb. 10, 2021 /PRNewswire/ — The search to find your perfect match, whether looking for a love interest or a new vehicle, can be a daunting and time-consuming task. While Autotrader […]
Contactless Sales & Service Dealer News Digital Retailing Vehicle Listings
Feb 4, 2021
ATLANTA, Feb. 4, 2021 /PRNewswire/ — As the most recognized third-party listings brand and the authority on automotive consumer insights, Autotrader is unveiling its latest innovations at the 2021 NADA Show […]
Dealer News Industry Trends, Reports & Research
Feb 2, 2021
This study has captured key changes in consumer buying behaviors and attitudes for the past 11 years. To say 2020 was challenging would be an understatement, there were many hardships, but the tiny silver lining is that the pandemic brought positive changes and efficiencies to the car buying process.
Contactless Sales & Service Service & Repair
Jan 28, 2021
Kevin LeSage, Director of Digital Marketing
The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair audiences? Service and repair is […]
Analytics, Reporting & ROI Blog Digital Marketing Strategy
Dec 11, 2020
Kevin LeSage, Director of Digital Marketing
Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020 and 2021 will not be […]
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