The Digital Influence Study explores the role and influence of various sites across stages in the shopping process for new vehicle shoppers and recent new vehicle purchasers. Click here to see how third-party sites influence changes in their consideration and their final purchase decision.
If I could only visit one type of website to research a vehicle purchase, I would choose...
BEST SITE AMONG NEW VEHICLE SHOPPERS FOR:
LEARNING ABOUT THE BRANDS
SELECTING THE RIGHT BRAND
LEARNING ABOUT THE VEHICLES
SELECTING THE RIGHT VEHICLE
Third party sites allow for comparing between manufacturers and are less likely to be biased and skew date in their favor. I'd trust reviews and ratings more on third party sites.
Third party sites allow you to get an unbiased opinion of your options and the deals that are available. I feel like they want you to find the car that works best for you.
Among New Vehicle AIUs.
Those visiting multiple websites.
Search engine sites