The Digital Influence Study explores the role and influence of various sites across stages in the shopping process for new vehicle shoppers and recent new vehicle purchasers. Click here to see how third-party sites influence changes in their consideration and their final purchase decision.
% AUTO ADS ARE HELPFUL IN DECISIONS
% RESEARCHED A BRAND / VEHICLE AFTER SEEING AN ADVERTISEMENT
THIRD PARTY SITES
NEWS AND MEDIA WEBSITES
THIRD PARTY SITE
They have an unbiased opinion and have a larger amount of information and different types of cars and brands.
Every brand is at your fingertips. You don’t have to go from site to site which is tedious.