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THE DEFINITIVE GUIDE FOR FINDING GOOD LEADS

The High Cost of Poor-Quality Leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

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NEW INSIGHTS INTO BUYING TRENDS & SHOPPER BEHAVIOR

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

EXPLORE MORE CONTENT & BETTER UNDERSTAND YOUR CUSTOMERS

Lead Quality and Why It Matters More Now Than Ever.

Analytics, Reporting & ROI Best Practices & Tips Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Listings

Jun 24, 2020

Like so many industries, Covid-19 hit ours hard during the first half of 2020, taking its toll on dealer close rates, sales, and of course, profits. A worldwide pandemic causing […]

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Autotrader Debuts New Ad Campaign to Promote Safety and Social Distancing for Car Shoppers

Consumer News Contactless Sales & Service

Jun 8, 2020

An all-new commercial debuted today from Autotrader showcasing how to alleviate consumer concerns surrounding car buying during the pandemic. The “Still Moving’” spot highlights the various home services now offered […]

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Cox Automotive Retail Solutions COVID-19 Assistance Program

Dealer News

Apr 30, 2020

Dear Clients: I wanted to provide an update for the month of June to the Cox Automotive Retail Solutions COVID-19 Assistance Program. As the initial impact of COVID-19 was being […]

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Autotrader Donates Vehicle to Nonprofit Organization in Collaboration with Turner Sports

Consumer News

Feb 19, 2020

Autotrader teamed up with Turner Sports and the National Basketball Association for the fourteenth consecutive year to empower a deserving organization with the donation of a new vehicle, presented this […]

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Autotrader Names 10 Best Car Interiors under $50,000 for 2020

Consumer News Industry Trends, Reports & Research

Feb 18, 2020

A new car’s exterior design may get noticed first, but in reality, drivers spend most of their time inside their vehicle. An expensive, high-performance sports car can feel cheapened by […]

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Autotrader Surges into New Decade with Bold Solutions to Help Personalize Consumer Experience, Increase Dealer Profit

Dealer News

Feb 4, 2020

With the NADA Show 2020 on the horizon, Autotrader is taking the lead with bold new solutions to improve consumers’ online car-shopping experiences and increase a dealer’s return on investment. […]

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Autotrader Names 10 Coolest Cars for Winter 2020

Awards & 10 Best Lists Consumer News

Jan 20, 2020

Winter weather is in full swing from coast to coast, with wet, snowy and icy roads challenging drivers across the nation. To help shoppers find cars that are both fun […]

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Autotrader Names Best New Automotive Technology for 2020

Consumer News Dealer News

Dec 16, 2019

With the accelerating pace of automotive technology, new-car shoppers entering the market may be surprised by the innovations that have developed in recent years. To help shoppers navigate all of […]

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The High Cost of Poor-Quality Leads

Best Practices & Tips Dealer News

Nov 27, 2019

Time is money – and one of the most significant ways for dealers to waste both is chasing bad leads. Typically, the biggest problem for dealers isn’t getting enough leads, […]

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