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Car buyer journey study: pandemic edition

Insight into consumer buying behaviors

Learn about key changes in consumer buying behaviors and attitudes for the past 11 years.  To say 2020 was challenging would be an understatement, there were many hardships, but the tiny silver lining is that the pandemic brought positive changes and efficiencies to the car buying process.

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Cox Automotive Car Buyer Journey Study Pandemic Edition February 2021

The definitive guide for finding good leads

The high cost of poor-quality leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

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New insights into buying trends & shopper behavior

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

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Top Certified Pre-Owned Vehicle Programs from Luxury, Non-Luxury Automakers in 2021

Awards & 10 Best Lists Certified Pre-Owned

Jun 3, 2021

Programs from Lexus, Kia Shine Brightest Among CPO Offerings this Year ATLANTA, June 3, 2021 /PRNewswire/ — For car shoppers seeking the peace of mind that comes with buying a new car but […]

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Autotrader Offers Insights, Tips in Challenging Market for Car Buyers Facing High Prices, Low Vehicle Inventory Supply

Consumer News

May 20, 2021

New Research Reveals Shoppers Expect to Pay Above MSRP, Nearly Half Willing to Pay as Much as 12% over Asking Price ATLANTA, May 20, 2021 /PRNewswire/ — It’s a tough time to be […]

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Autotrader Names 10 Great Cars for Grads in 2021

Awards & 10 Best Lists Consumer News

May 17, 2021

Editors Recommend Best New, Used Rides for Recent College Graduates ATLANTA, May 17, 2021 /PRNewswire/ — After getting through another trying school year, many of this year’s college graduates are in the […]

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Autotrader Names 10 Best Electric Cars for 2021

Awards & 10 Best Lists Consumer News

Apr 15, 2021

During Earth Month 2021, the search for a new battery-powered vehicle just got easier ATLANTA, April 15, 2021 /PRNewswire/ — The electric vehicle (EV) boom is about to go into overdrive as auto […]

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Car Buyer Journey Study – Pandemic Edition

Dealer News Industry Trends, Reports & Research

Mar 25, 2021

This study has captured key changes in consumer buying behaviors and attitudes for the past 11 years. To say 2020 was challenging would be an understatement, there were many hardships, but the tiny silver lining is that the pandemic brought positive changes and efficiencies to the car buying process.

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Autotrader, Brad Keselowski’s Checkered Flag Foundation Honor American Military Heroes at Upcoming NASCAR Race

Consumer News Dealer News

Mar 19, 2021

ATLANTA, March 19, 2021 /PRNewswire/ — Autotrader continues its ongoing partnership with NASCAR champion Brad Keselowski’s Checkered Flag Foundation with a special paint scheme to honor America’s military heroes for the NASCAR Cup Series […]

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Autotrader Names 10 Best Car Interiors Under $50,000 for 2021

Awards & 10 Best Lists Consumer News

Mar 11, 2021

Helping car buyers look beyond a vehicle’s outward appearance and focus more on the beauty within ATLANTA, March 11, 2021 /PRNewswire/ — New-car shoppers don’t have to spend top dollar to buy a […]

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Lead Quality and Why It Matters More Now Than Ever. (March Update)

Analytics, Reporting & ROI Best Practices & Tips Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Listings

Mar 2, 2021

Like so many industries, COVID-19 hit automotive hard last year, taking its toll on dealer close rates, sales, and of course, profits. A worldwide pandemic causing an uncertain economy and […]

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Autotrader Announces Best New Cars for 2021 to Help Car Shoppers Find Their Perfect Match

Awards & 10 Best Lists Dealer News

Feb 10, 2021

ATLANTA, Feb. 10, 2021 /PRNewswire/ — The search to find your perfect match, whether looking for a love interest or a new vehicle, can be a daunting and time-consuming task. While Autotrader […]

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