Monthly Video and Audio Series
Relevant Discussions on Automotive Trends for a More Successful Road Forward
Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern dealer’s radar.
Hosted by:
Jade Terreberry
Senior Director of Strategic Planning, Autotrader and Kelley Blue Book™
“While our world and our industry move at the speed of light with information and data flying at us from all directions… it’s easy to get sidetracked from what really matters. I’ve made a multi-decade career of cutting through the noise and driving results; we’re committed to that in our UnJaded approach. Get ready for a new type of series that will focus on actionable, consumable real-world focus areas and insights that will move the needle for both our industry and your business!”
Hosted by:
Jade Terreberry
Senior Director of Strategic Planning, Autotrader and Kelley Blue Book™
“While our world and our industry move at the speed of light with information and data flying at us from all directions… it’s easy to get sidetracked from what really matters. I’ve made a multi-decade career of cutting through the noise and driving results; we’re committed to that in our UnJaded approach. Get ready for a new type of series that will focus on actionable, consumable real-world focus areas and insights that will move the needle for both our industry and your business!”
View or Listen to Our Episodes
They’ve Spoken: Today’s Auto-Shoppers Wants, Needs & Preferences
Featured Guest: Vanessa Ton, Senior Manager of Research and Market Intelligence of Cox Automotive gives an inside look at the highly anticipated key results of the 2023 Car Buyer Journey Study and reveals what actions Dealers, OEMs and the industry should take.
Testing and Measuring: Marketing for the Modern Dealer
Featured Guest: George Nenni – Founder Generations Digital and best-selling author of A Car Dealers Guide to Digital Marketing, Google Business Profile and Google Analytics discusses the modern way dealers should be measuring their marketing effectiveness.
Extending Your Market - Get Strategic to Drive Profits and Move Cars
Here are the Show Bonuses
Access the Show Notes
Would you like to learn more about this month’s episode and the main topics covered? Access the EP 4 April Show Notes that also include time stamps within the video and audio recording for quick reference.
Discover More about Market Extension
April’s episode mentions Market Extension and Market Extension Essential. When you’re no longer limited by your physical lot location, sales opportunities can happen virtually anywhere. Learn how Autotrader’s can help you compete at a higher level.
Find out how to drive more sales by reaching shoppers anywhere in the U.S.
A Bonus Legal Discussion: Cyber Threats and Steps to Take
Sign up now to be an UnJaded subscriber and you’ll get bonuses like this video! See what Darryn Persaud, CMO of Comply.law, had to say around the hot topics on consumer data compliance, cyber threats and the steps to take to minimize risks.
Autotrader and Kelley Blue Book™ continue to be the trusted partners you need to power your business for the road forward.
