Shopper Insights

Get the “like me” generation to like you.
Leading insights to stay on top of consumer trends and better connect and engage today’s empowered shopper.

PREPARE FOR TODAY'S PREFERRED BUYER EXPERIENCE

Less than 1% of consumers like the current car-buying process. It’s time to accelerate your digital retailing to meet their ever-changing expectations. To separate from the pack in today’s competitive automotive landscape, dealers need to embrace the preferred customer experience. This Automotive News-sponsored webinar will begin to give you the tools not only to keep up, but get ahead. Now, you won’t just be retailing with brick and mortar, you’ll be retailing at a whole new level.

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AUTOTRADER EXECUTIVE UPDATE

See how we’re working hard to bring you ready-to-buy shoppers and demonstrating results.

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WHITEPAPERS & STUDIES SENT RIGHT TO YOUR INBOX

KNOW THE LATEST CAR BUYING TRENDS AND SHOPPER BEHAVIOR

Put the power of Autotrader’s intelligence network to work for you with these on-demand resources, designed to help you bring your A-Game every day.

Car Buyer Journey Study

Discover new insights into consumer car-shopping behavior and shoppers’ perception of the car-buying experience.

Consumer Study: 4 Truths of “Connected” Retail

Discover new insights into consumer car-shopping behavior and shoppers’ perception of the car-buying experience.

CPO Study

Learn about Certified Pre-Owned buyers and the reasons why they choose CPO.

Generation Z Study

Learn about the attitudes, behaviors and influences of Gen Z and why it all matters!

Maintenance & Repair Study

Discover new insights into consumer car-shopping behavior and shoppers’ perception of the car-buying experience.

2018 Pickup Truck Study

Discover the latest trends guiding pickup truck sales along with opportunities for OEMs and Dealers to take advantage of this segment.

See and hear what dealers like you are saying about Accelerate

Learn more about Accelerate

ENGAGE WITH TODAY'S SHOPPERS

Front-end Fundamentals: 8 Keys to Driving a Sale

What defines operational excellence? Learn how successful dealers are reshaping variable front-end processes into a leaner, more efficient operation.

How to Market New Cars Online

This handbook offers step-by-step guidelines for how to merchandise New cars, whether on 3rd-party websites or your dealership’s site.

Online Merchandising in a Mult-Device World

Powered by multiple devices and limitless access to information, today’s “always-on” consumer is compelling automotive dealers to recalibrate their business model. The tips and tactics in this handbook will help you deliver the online experience consumers expect.

What Car Shoppers Want from Online Video

With 65% of consumers considering vehicle videos to be an important part of their car-shopping process, find out what types of video content shoppers find most helpful, and the ideal video length.

BETTER UNDERSTAND YOUR DEALERSHIP'S CUSTOMERS

Discover where your buyers are coming from and how to align your marketing strategies to capture the most audience and convert those shoppers into store traffic.

What Drives Repeat Purchases?

Learn what drives shoppers to purchase again from the same dealer or to buy the same make and model.

Make or Break the Deal

Learn the impact of customer handling and dealership experience on purchase decisions.

Digital Audience Analysis

Not sure where online shoppers visit before (and after) they come to your website? Autotrader offers the ability to track your online users’ path to purchase