We’ve thought of everything with dealers in mind

No matter how big your lot is, what kind of inventory you’re selling or what kind of auto buyer you want to target, Autotrader’s dealership marketing solutions build your brand and shorten your vehicle turnaround time.

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We have a solution for any vehicle you sell

new car buyer with car keys
family buying a new car
classic cars on a dealership lot
new car buyer with car keys

Whether you want to boost new-car sales, expand to new markets or increase profits, we make it happen.

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family buying a new car

Autotrader makes connecting with quality pre-owned car buyers easy on any budget, with packages for both franchise and independent dealerships.

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classic cars on a dealership lot

Your business is as unique as your inventory. So are the ways we can help you stand out.

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Higher close rates. Higher profits.

39%
Autotrader’s close rate is 39% higher than our nearest competitor.?
two car buyers and a dealership salesperson closing a deal

Optimizing results

Our array of digital tools and listing enhancements help you bring in more leads, convert them into sales and stretch your marketing dollar even further.

At Home Services

Virtual selling tools designed to help car dealers sell and deliver vehicles without requiring shoppers to visit the dealership.

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nVision

Our revolutionary analytics platform provides you with actionable insights to understand how your marketing investments are translating into sales.

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List Assist

This robust inventory management tool automatically populates your listings with VIN-level data during the upload process, ensuring an accurate level of detail for your shoppers.

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Engaging your customers

Our platform is backed by the trusted data of Kelley Blue Book and designed to keep your customers engaged, informed and ready to do business with you.

Managed Chat and Text

Your chat and text leads are answered on your behalf when you’re unable to, and delivered directly to your CRM for easy follow up.

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New & Used Car Price Quote

In-market shoppers can compare new and used-car pricing from up to three stores, giving you the oppportunity to competitively position your dealership.

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Kelley Blue Book® My Wallet

With Kelley Blue Book® My Wallet, the trust and speed of Autotrader’s digital shopping experience makes the overall car-shopping process a breeze.

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Kelley Blue Book Dealer Ratings

Reviews speak volumes. Give shoppers peace of mind by incorporating your dealership’s star ratings, so they have the confidence needed to move forward.

Effective dealer marketing that’s simply part of the package

Autotrader packages provide all the tools you need to effectively build, merchandise and manage listings so you can keep turning your inventory, both online and at your store.

Listings enhancements

Explore additional Autotrader marketing solutions designed to help close more deals.

The more steps in the car-buying process customers can do online, the better for both of you. Enable consumers to complete as many of the shopping and buying process as possible virtually – from exploring payment and financing to negotiating and finalizing the deal.

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Your market is as big as you want it to be with Market Extension. Sell anywhere you like, expand your inventory’s reach and customer base, and deliver the vehicle to their door.

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Drive traffic right to your lot with innovative display options that breathe life back into digital ads

Display Advertising

Increase visits to your site and activity to your listings by putting your inventory front and center for customers who are already looking to buy. Our digital placements will help your brand stand out from the competition.

  • Advanced Ads
  • Targeted Display
  • Alpha Ads
  • eLot
  • Spotlight Ads

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