We’ve thought of everything with dealers in mind

No matter how big your lot is, what kind of inventory you’re selling or what kind of auto buyer you want to target, Autotrader’s dealership marketing solutions build your brand and shorten your vehicle turnaround time.

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We have a solution for any vehicle you sell

new car buyer with car keys
family buying a new car
classic cars on a dealership lot
new car buyer with car keys

Whether you want to boost new-car sales, expand to new markets or increase profits, we make it happen.

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family buying a new car

Autotrader makes connecting with quality pre-owned car buyers easy on any budget, with packages for both franchise and independent dealerships.

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classic cars on a dealership lot

Your business is as unique as your inventory. So are the ways we can help you stand out.

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Higher close rates. Higher profits.

39%
Autotrader’s close rate is 39% higher than our nearest competitor.?
two car buyers and a dealership salesperson closing a deal

Optimizing results

Our array of digital tools and listing enhancements help you bring in more leads, convert them into sales and stretch your marketing dollar even further.

At Home Services

Virtual selling tools designed to help car dealers sell and deliver vehicles without requiring shoppers to visit the dealership.

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nVision

Our revolutionary analytics platform provides you with actionable insights to understand how your marketing investments are translating into sales.

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List Assist

This robust inventory management tool automatically populates your listings with VIN-level data during the upload process, ensuring an accurate level of detail for your shoppers.

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Engaging your customers

Our platform is backed by the trusted data of Kelley Blue Book and designed to keep your customers engaged, informed and ready to do business with you.

Managed Chat and Text

Your chat and text leads are answered on your behalf when you’re unable to, and delivered directly to your CRM for easy follow up.

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New & Used Car Price Quote

In-market shoppers can compare new and used-car pricing from up to three stores, giving you the oppportunity to competitively position your dealership.

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Kelley Blue Book® My Wallet

With Kelley Blue Book® My Wallet, the trust and speed of Autotrader’s digital shopping experience makes the overall car-shopping process a breeze.

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Kelley Blue Book Dealer Ratings

Reviews speak volumes. Give shoppers peace of mind by incorporating your dealership’s star ratings, so they have the confidence needed to move forward.

Effective dealer marketing that’s simply part of the package

Autotrader packages provide all the tools you need to effectively build, merchandise and manage listings so you can keep turning your inventory, both online and at your store.

Listings enhancements

Explore additional Autotrader marketing solutions designed to help close more deals.

The more steps in the car-buying process customers can do online, the better for both of you. Enable consumers to complete as many of the shopping and buying process as possible virtually – from exploring payment and financing to negotiating and finalizing the deal.

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Your market is as big as you want it to be with Market Extension. Sell anywhere you like, expand your inventory’s reach and customer base, and deliver the vehicle to their door.

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Drive traffic right to your lot with innovative display options that breathe life back into digital ads

Display Advertising

Increase visits to your site and activity to your listings by putting your inventory front and center for customers who are already looking to buy. Our digital placements will help your brand stand out from the competition.

  • Advanced Ads
  • Targeted Display
  • Alpha Ads
  • eLot
  • Spotlight Ads

Hear it from us first

  • Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss
    Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss

    May 6, 2025

    Guest Expert: Jimmy Douglas, Founder of Plug, joins Jade Terreberry to break down the evolving landscape of electric vehicles (EVs) and what it means for dealers today. From shifting consumer use cases to the impact of tariffs and the growing opportunity in used EVs, Jimmy shares practical insights on how dealers can better position themselves in the EV market.

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  • Disrupt or Be Disrupted: 5 Steps to Start Selling the Way Your Buyers Want to Buy 
    Disrupt or Be Disrupted: 5 Steps to Start Selling the Way Your Buyers Want to Buy 

    Apr 30, 2025
    The Autotrader Team

    It Begins with a Click  It might be an email, auto listing, or pop-up ad – but in today’s digital age, it all begins with one click. What happens next will […]

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  • The AI Revolution: What’s Transforming Auto Sales Now
    The AI Revolution: What’s Transforming Auto Sales Now

    Apr 30, 2025
    The Autotrader Team

    Guest Expert: Eric Brown, Founder of inSearchX, joins Jade Terreberry at the AIS NRC Conference to discuss the transformative role of AI in the automotive industry. Eric shares insights on how AI-driven tools like Ask Auto are revolutionizing the consumer-dealer interaction by removing friction from the car buying process, enhancing real-time communication, and significantly improving lead conversion rates.

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  • Tariff Impact: Why Strategic Responses are Needed for Auto Dealers
    Tariff Impact: Why Strategic Responses are Needed for Auto Dealers

    Apr 23, 2025

    Expert Guest: Bill Zadeits, President of Cherokee Media Group and host of the hit AutoRemarketing Podcast, joins Jade Terreberry at the AIS NRC Conference to discuss the current state of the automotive industry amidst the recent tariff announcements, sharing his insights on the unpredictable nature of the situtation, the potential impact on new and used car markets, and the need for cautious steps and strategic responses to navigate these times.

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  • An Economist’s Take: Tariff Changes and Expert Analysis
    An Economist’s Take: Tariff Changes and Expert Analysis

    Apr 16, 2025

    Expert Guest: Jonathan Smoke, SVP Chief Economist at Cox Automotive, joins Jade Terreberry at the AIS NRC Conference where he was presented an award, to discuss the current trending economic shifts and situations as well as providing insights into the recent tariff announcements, the potential for a recession, and strategies for dealers and OEMs to navigate these uncertain times using real-time data and diversified revenue streams.

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