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  • AUTOTRADER HAS THE HIGHEST CLOSE RATE IN THE INDUSTRY

    With a close rate 61% higher than our closest competitor, we lead the industry in bringing you leads that convert to sales.


    POWER WHAT’S NEXT
I’m Looking To:

  • Finally, it’s easy (even in 2020).

    The newest “Finally, it’s easy” commercial is one more way we’re driving consumers to your inventory. And with Autotrader and KBB.com site traffic continuing to surpass pre-pandemic levels and outpacing other third-party  sites, this spot is sure to drive even more in-market shoppers and high-quality leads to your dealership.

    Learn More

  • Dealer Home Services

    CONTACTLESS FEATURES TO SET YOUR DEALERSHIP APART

    Dealer Home Services help car dealers sell and deliver vehicles without requiring shoppers to visit the dealership.

    Learn More

  • Get up-to-the-minute analytics with nVision

    Your Autotrader listings package includes the nVision analytics dashboard for reporting on your inventory and your digital investments to help you get maximum results.

    See your Digital ROI

  • Dealer Advantage Blog

    This brand-new resource brings you the best in automotive digital marketing strategy. Gain the dealer advantage with insights on online advertising, virtual selling and industry trends, all designed to help you move cars.

    Read the blog

  • Go from fast to faster with digital retailing.

    Today’s consumers want to complete as many car shopping steps as possible online. Give them what they want with digital retailing.

    Discover digital retailing

  • The ultimate OEM resource.

    Our innovative consumer experience connects OEM partners to transaction-ready shoppers eager to explore your brand.

    View OEM Resources

Autotrader continues to be the partner you need to power your business forward

In this transformed world, consumer behavior and demand have forced dramatic change from automotive dealerships, OEMs and lenders. Together, we’re providing the virtual vehicle sales and maintenance services that car buyers demand, to help you get the results you need.

Average gross per lead.
$91
The industry’s highest. ?
Autotrader’s gross profit per lead is
56%
higher than the nearest competitor.?

Autotrader is your trusted partner. In order to meet both client and consumer needs during the pandemic, we have rolled out innovative products, kept our consumer traffic steady and continue to drive quality leads to Autotrader dealers.

SEE THE PROOF

CONNECT TO CONSUMERS VIRTUALLY

NEW! Dealer Home Services

Now dealers ready to sell cars virtually can advertise local vehicle delivery, offer virtual vehicle walkarounds, connect with consumers look for at-home test drives and more.

Video Walkaround

Test Drive at Home

Local Home Delivery

Start Your Deal Online

Money Back Guarantee

Maintenance from Your Door

Reach Virtual Car Buyers

NVISION ANALYTICS. WHERE INSIGHTS MEET ACTION

Put Best-in-Class Insights & Analytics to Work for Your Dealership

Our nVision platform is the only tool in the industry that provides real-time analytics that are now, more than ever, essential to driving your business. nVision provides inventory insights, shopper behavior and pricing data at your fingertips in one place to power your decisions and strategy.

See Your Digital ROI
nVision Analyze Inventory report shown on a laptop computer

UNIQUE DEALERS. A PARTNER THAT MAKES A DIFFERENCE

Dealer Solutions

Build your brand and bring it to a whole new audience of car buyers with Autotrader products like relevant display ads and listing enhancements that work even harder to get shoppers to say “yes.”

See How  

You don’t need a big budget to compete with big dealers. List your used-car inventory on Autotrader and KBB.com to level the playing field.

FIND OUT MORE  

Right now, someone is looking for the specialty vehicle on your lot. Our refined search experience can ensure you make that connection so that their search ends at your dealership.

Explore Specialty Listings  

Leverage innovative, hard-working digital tools to influence shoppers during their car-buying journey and put your brand in front of an eager audience.

Become a partner  

SOLUTIONS DESIGNED TO DELIVER SHOPPERS TO YOUR DEALERSHIP

Listings

Car listings that move shoppers.

Listing cars with Autotrader means automatically getting a suite of connected solutions that empower you, inform customers and engage a huge audience of shoppers ready to buy. The result is more views, higher close rates and higher profits.

See Listings Solutions

Features

Built-in features to build sales.

With Autotrader, your listings work harder so you don’t have to. Create, customize and publish quickly. Connect with potential car buyers and monitor performance for instant optimization. It’s a digital experience designed to deliver transaction-ready buyers right to your lot.

Learn About Features

Enhancements

Add-ons with extra opportunities.

We go above and beyond so you can, too. Find enhancements that help you do everything from letting customers pencil deals from your listings to easily selling cars outside of your market.

Explore Enhancements

HEAR IT FROM US FIRST

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If it’s important to you, it’s important to us. Sign up and we’ll share news, insights and our latest innovations.

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