Autotrader’s Top Takeaways from the

2023 Car Buyer Journey Study

The Power of One - Cox Automotive

Explore the Car Buyer Journey

Check out Autotrader’s top five takeaways.

Explore insights from the full study.

A story of normalization and resiliency.

Five New Consumer Behavior Trends

During this webinar, Vanessa Ton, Senior Manager of Research and Market Intelligence at Cox Automotive, explains the study’s key findings as well as identifies the top five consumer-behavior trends. Ton also discusses what the study’s stats and results mean and point out what’s causing the new trends and shifts in auto-buyers’ behaviors. She also offers actions and strategies that dealers can implement now to increase consumer satisfaction and drive more business.