Automotive industry insights that will take you from relevant to revolutionary.
Consumer behaviors are evolving quickly, especially over the past few years during changing and distracting times. These rapid and big changes have left many in the auto industry wondering how […]
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With constant changing consumer behaviors, it’s more important than ever to identify industry trends and how that can, and should, relate to your media ad spend. It’s still important to […]
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Contact us nowIt’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]
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Consumers still research, shop and buy, but the way they do it is radically different than ever before. Their expectations, behaviors and motivations are shifting; they‚Äôre visiting fewer websites…
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Generation Z views car ownership as a necessity. To turn Gen Z car shoppers into buyers there are four things every dealership needs to know.
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ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that many comfortable, functional and attractive […] The...
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New ways Autotrader and Kelley Blue Book are helping dealers evolve, connect with more in-market customers, close with more deals and thrive.
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For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]
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ATLANTA, Feb. 22, 2022 /PRNewswire/ — Autotrader accelerates into the 2022 NASCAR racing season by announcing its sponsorship of Team Penske’s No. 2 Ford Mustang, driven by rookie Austin Cindric....
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ATLANTA, Feb. 9, 2022 /PRNewswire/ — New-car shoppers never have enjoyed such an abundance of choices as they do in 2022. Yes, shoppers may have to wait a little longer […] The post Autotrader...
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ATLANTA, Dec. 9, 2021 /PRNewswire/ — As the world becomes more technologically sophisticated with each passing year, the automotive industry follows suit. From a growing list of electrified...
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Greta Crowley shares the 2022 automotive digital marketing trends to keep in mind as you plan and optimize your marketing and advertising spend.
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