Automotive industry insights that will take you from relevant to revolutionary.
As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your […]
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Data is something we all want, need and collect in order to drive business. But despite the vast amounts of data we all have, many auto dealers are left scratching […]
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Contact us nowAfter taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only being felt by today’s consumers, […]
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The Cox Automotive annual 2022 Car Buyer Journey Study is out, and the impacts of digitalization, economic challenges and industry pressures are clearly being felt. Results from the over 10,000 […]
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Do you know how to leverage your brand, traffic and reputation to drive sales? Discover the 4 ways successful auto dealers are expanding and building the brand they already have. […]
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Every dealer in today’s times wants and strives to get in front of their ideal customer. And they can do that with the right digital retailing tools as well as […]
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ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that many comfortable, functional and attractive […] The...
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ATLANTA, Feb. 22, 2022 /PRNewswire/ — Autotrader accelerates into the 2022 NASCAR racing season by announcing its sponsorship of Team Penske’s No. 2 Ford Mustang, driven by rookie Austin Cindric....
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ATLANTA, Feb. 9, 2022 /PRNewswire/ — New-car shoppers never have enjoyed such an abundance of choices as they do in 2022. Yes, shoppers may have to wait a little longer […] The post Autotrader...
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ATLANTA, Dec. 9, 2021 /PRNewswire/ — As the world becomes more technologically sophisticated with each passing year, the automotive industry follows suit. From a growing list of electrified...
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Every dealer in today’s times knows the importance and value of your data. However, not every dealer understands that your data needs a consistent top to bottom strategy behind it, […]
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Over the last year whether you’re just dipping your toe into how to effectively and successfully sell new car-pre-ordering, or you’ve been doing it pretty successfully for a while now, […]
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With continued inventory shortages and rising interest rates, juxtaposed with a still present buyer demand, it’s more important than ever for auto dealers to learn how to sell the […]
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Consumer behaviors are evolving quickly, especially over the past few years during changing and distracting times. These rapid and big changes have left many in the auto industry wondering how […]
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With constant changing consumer behaviors, it’s more important than ever to identify industry trends and how that can, and should, relate to your media ad spend. It’s still important to […]
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It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]
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Consumers still research, shop and buy, but the way they do it is radically different than ever before. Their expectations, behaviors and motivations are shifting; they‚Äôre visiting fewer websites…
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Generation Z views car ownership as a necessity. To turn Gen Z car shoppers into buyers there are four things every dealership needs to know.
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New ways Autotrader and Kelley Blue Book are helping dealers evolve, connect with more in-market customers, close with more deals and thrive.
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For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]
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