Turn active new car shoppers into transaction-ready buyers
Merchandise your new-vehicle inventory the smart way.
Your new car inventory and our tools make a powerful team
From value-add to add-ons, we give you everything you need to help new car buyers drive off your lot with a done deal.
Listings made simple
Our dealer packages help you maximize the performance of your new car listings, attracting and converting buyers faster and easier than ever.
- Show off your vehicles on the new Autotrader VDP, designed to engage, inform and convert more serious shoppers.
- Use Dealer Home Services on your listings to connect with car shoppers looking to buy vehicles from their home.
- Gain car shoppers’ trust with Kelley Blue Book Dealer Ratings and price confidence tools on your listings.
- Drive performance with nVision analytics, actionable insights into your inventory, pricing, and shopper activity.
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Generate more opportunities for your dealership
Additional Autotrader offerings
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Today’s buyers expect all their needs to be met online—even complex purchases like new vehicles. Digital retailing on Autotrader offers shoppers an easy, pain-free way to engage with your dealership to complete payment calculations, financing and trade-in valuations – all online. With a 30% increase in the conversion rate from lead to sale, digital retailing accelerates your deals and increases consumer trust and confidence in your brand.
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Don’t leave money on the table by passing on the traditionally complex OEM co-op process. We can take the hassle out of managing these programs—even develop and run effective co-op campaigns on your behalf! Autotrader makes it easy to build your brand and promote your inventory online with consistent messaging across the web.
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Kelley Blue Book Price Advisor give shoppers range-based values, so you maintain the flexibility needed to help ease the friction of trade-in valuation and car purchase conversations. With consistency from online to in-store, it offers an easier transition to sale and increases customer trust and confidence in the overall shopping experience.
Complement your new vehicle listings
Help shoppers find your new-car inventory with strategic display advertising designed to drive real results. From off-site retargeting ads that keep your dealership top of mind to optimized onsite placements that increase exposure across devices, your new-vehicle listings will be in front of more shoppers, which means more opportunities to convert to sales.
![Advanced Ads new car display ad from Autotrader shown on espn.com](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/09/advanced_ads.png?w=580)
“In the midst of a world-wide pandemic, Capitol Chrysler Dodge Jeep Ram has had the most successful month in our history. We have done this by utilizing our online resources. Autotrader, along with C-4 Analytics, have helped us reach customers on a new level. . .”
Steve at Capitol Chrysler Dodge Jeep Ram, Jefferson City, MO![]()