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Stay Informed on the Chip Shortage

Playbook: Navigating the Chip Shortage Into 2022 and Beyond

This playbook will provide an overview of consumer perceptions, based on Cox Automotive data from August 2021, strategies to stay focused and levers you can pull in order to reach customers and meet their needs today and down the road.

The definitive guide for finding good leads

The high cost of poor-quality leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

New insights into buying trends & shopper behavior

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

Explore more content & better understand your customers

Be Where Buyers Are: How Marketplaces and Data Discipline Fuel 2026 Growth
Be Where Buyers Are: How Marketplaces and Data Discipline Fuel 2026 Growth

Feb 3, 2026

Lindsay Llewellyn, Shannon Powell, and Terry Schramm from Autotrader and Kelley Blue Book join Jade Terreberry to share the top trends they’re hearing from dealers heading into 2026. They discuss tightening inventory, shifting buyer behavior, and why ROI, connected data, and AI‑powered insights matter more than ever.

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Be Where Buyers Are: How Marketplaces and Data Discipline Fuel 2026 Growth
Be Where Buyers Are: How Marketplaces and Data Discipline Fuel 2026 Growth

Feb 3, 2026

Lindsay Llewellyn, Shannon Powell, and Terry Schramm from Autotrader and Kelley Blue Book join Jade Terreberry to share the top trends they’re hearing from dealers heading into 2026. They discuss tightening inventory, shifting buyer behavior, and why ROI, connected data, and AI‑powered insights matter more than ever.

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From Search to Sold: Autotrader’s AI Tools You Need to See at NADA
From Search to Sold: Autotrader’s AI Tools You Need to See at NADA

Jan 28, 2026
The Autotrader Team

Key Points:  If you’re heading to NADA this year, make sure Autotrader is at the top of your show floor plan. Dealers everywhere are talking about the impact of AI on retail—and […]

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Automotive News Webinar Replay – Own the R.O.A.D. in 2026: Four Must Win Strategies Every Dealer Needs Now
Automotive News Webinar Replay – Own the R.O.A.D. in 2026: Four Must Win Strategies Every Dealer Needs Now

Jan 27, 2026

Owning the R.O.A.D. in 2026 starts with clarity, but success requires action. When you align your dealership around ROI, build a seamless omnichannel experience, embrace AI as a competitive advantage, […]

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Omnichannel Everything: The New Standard for Personalization and Lifetime Value
Omnichannel Everything: The New Standard for Personalization and Lifetime Value

Jan 21, 2026

Noah Lee, Director of Product Consulting at Cox Automotive, joins Jade Terreberry to unpack what true omnichannel retailing looks like in 2026 and why the gap between dealership “thrivers” and “strugglers” is widening fast.

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Your Guide to What’s Next in Automotive Retail
Your Guide to What’s Next in Automotive Retail

Jan 14, 2026
The Autotrader Team

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Rethinking ROI: How Dealers Win in a Margin‑Compressed Market
Rethinking ROI: How Dealers Win in a Margin‑Compressed Market

Jan 12, 2026

Micah Tindor joins Jade Terreberry to open the 2026 season with a deep dive into ROI as part of owning the R.O.A.D. and why it must replace gross as the primary success metric and how dealers can shift their strategies to compete in a more informed, margin‑tight market.

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Plan the Work, Work the Plan: The R.O.A.D. Framework for 2026
Plan the Work, Work the Plan: The R.O.A.D. Framework for 2026

Dec 30, 2025

Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, hosts a special new year episode to break down the R.O.A.D. framework—ROI, Omnichannel, Adoption of AI, and Data-driven decision-making—for dealers and OEMs in 2026.

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The ROI Revolution: AI, Leads, and a Culture That Converts
The ROI Revolution: AI, Leads, and a Culture That Converts

Dec 23, 2025

Eric DeMont, Vice President at Urban Science, joins Jade Terreberry to unpack how data is transforming automotive retail.

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