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Car buyer journey study: pandemic edition

Insight into consumer buying behaviors

Learn about key changes in consumer buying behaviors and attitudes for the past 11 years.  To say 2020 was challenging would be an understatement, there were many hardships, but the tiny silver lining is that the pandemic brought positive changes and efficiencies to the car buying process.

Cox Automotive Car Buyer Journey Study Pandemic Edition February 2021

The definitive guide for finding good leads

The high cost of poor-quality leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

New insights into buying trends & shopper behavior

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

Explore more content & better understand your customers

Lead Quality and Why It Matters More Now Than Ever. (March Update)

Analytics, Reporting & ROI Best Practices & Tips Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Listings

Mar 2, 2021

Like so many industries, COVID-19 hit automotive hard last year, taking its toll on dealer close rates, sales, and of course, profits. A worldwide pandemic causing an uncertain economy and […]

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Autotrader Announces Best New Cars for 2021 to Help Car Shoppers Find Their Perfect Match

Awards & 10 Best Lists Dealer News

Feb 10, 2021

ATLANTA, Feb. 10, 2021 /PRNewswire/ — The search to find your perfect match, whether looking for a love interest or a new vehicle, can be a daunting and time-consuming task. While Autotrader […]

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Autotrader Powers What’s Next for Dealers, Shoppers in 2021

Contactless Sales & Service Dealer News Digital Retailing Vehicle Listings

Feb 4, 2021

ATLANTA, Feb. 4, 2021 /PRNewswire/ — As the most recognized third-party listings brand and the authority on automotive consumer insights, Autotrader is unveiling its latest innovations at the 2021 NADA Show […]

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Autotrader Names Best New Automotive Technology of 2021

Awards & 10 Best Lists OEM

Dec 2, 2020

ATLANTA, Dec. 2, 2020 /PRNewswire/ — Each year, automotive technology advances into new territory, and the innovations become more and more exciting for consumers. Whether that’s under the hood or inside the cabin, […]

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Autotrader and Kelley Blue Book Drive Holiday Cheer with Limited-Edition “Ugly” Sweater Light Up Face Masks and Steering Wheel Covers

Consumer News

Nov 18, 2020

ATLANTA, GA, November 18, 2020 – Like most things in 2020, this year’s holiday season will look and feel different in many ways – including how people will travel. According to […]

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Used Car Dealer Podcast Episode #18 – Interview with Brian Moody, Executive Editor of Autotrader

Dealer News

Nov 16, 2020

Used Car Dealer Podcast, Nov. 18, 2020 – In episode #18, Zach Klempf has an in-depth interview with Executive Editor of Autotrader Brian Moody where they talk about timely topics […]

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Autotrader and Kelley Blue Book Release All-New Monthly Best Deals Lists for Car Shoppers

Consumer News

Oct 22, 2020

ATLANTA and IRVINE, Calif., Oct. 22, 2020 /PRNewswire/ — Choosing a good car is easier than ever but getting the best deal can be tricky. To provide consumers with the most recent information on the […]

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Strong Showing from Cox Automotive Retail Solutions Brands at 2020 Dealers’ Choice Awards Is Testament To Dealer Resilience In The Face of COVID-19

Dealer News

Sep 8, 2020

Atlanta, Georgia, September 8, 2020 – This year, the auto retail industry faced unprecedented challenges that upended long-established business practices. However, shutting doors didn’t mean shutting down for many dealerships, who […]

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Autotrader & Kelley Blue Book Launch “Drive the Vote” Campaign to Encourage Voter Registration

Consumer News

Sep 2, 2020

ATLANTA, September 2, 2020 – We live in a country built on diversity of thought and culture – one that derives its success from inclusion. Cox Automotive, Autotrader and Kelley Blue […]

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