Resources provided by industry experts

Get the answers and insights needed to make strategic decisions for your business, today and into the future.

THE DEFINITIVE GUIDE FOR FINDING GOOD LEADS

The High Cost of Poor-Quality Leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

NEW INSIGHTS INTO BUYING TRENDS & SHOPPER BEHAVIOR

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

Influencing New Vehicle Buyers

Digital Influence Study

Find out just how much influence third-party sites, OEM sites, dealership websites, search and social have on new car buyers at each stage of the consumer journey.

Consumer Research

Car Buyer Journey Study

Get actionable insights into car buyers’ shopping behavior and what they want from the car buying experience, online and in your store.

Download the Study

Future of Digital

4 Truths of Connected Retail

Most consumers prefer to purchase from a dealership that offers online purchase options. Differentiate your brand by providing a “connected” retail experience that seamlessly integrates online and offline car-buying options.

Learn How

EXPLORE MORE CONTENT & BETTER UNDERSTAND YOUR CUSTOMERS

Lead Quality and Why It Matters More Now Than Ever.

Analytics, Reporting & ROI Best Practices & Tips Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Listings

Jun 24, 2020

Like so many industries, Covid-19 hit ours hard during the first half of 2020, taking its toll on dealer close rates, sales, and of course, profits. A worldwide pandemic causing […]

Autotrader, Brad Keselowski’s Checkered Flag Foundation Partner to Honor American Veterans at NASCAR Race

Consumer News

Jun 12, 2020

ATLANTA, June 12, 2020 – Autotrader has teamed up with Brad Keselowski’s Checkered Flag Foundation to honor America’s heroes for the NASCAR Cup Series race weekend at Atlanta Motor Speedway on […]

Autotrader Shows Car Shoppers the Ease of Online Car Shopping in New “Dealer Chats” Campaign

Consumer News Dealer News

Jun 8, 2020

ATLANTA, June 8, 2020 /PRNewswire/ — Over the past few months, consumers have adjusted to managing nearly all aspects of life from home, including everything from working to shopping. Even the most […]

Autotrader Names Best Non-Luxury and Best Luxury Certified Pre-Owned Programs for 2020

Awards & 10 Best Lists

May 27, 2020

ATLANTA, May 27, 2020 /PRNewswire/ — A certified pre-owned (CPO) vehicle offers some of the advantages of both new and used cars. CPO is a pre-owned car, meaning a lower price for shoppers, […]

Autotrader Names 10 Best Cars for Recent College Graduates in 2020

Awards & 10 Best Lists

May 12, 2020

ATLANTA, May 12, 2020 /PRNewswire/ — The class of 2020 is facing unprecedented times during this global pandemic. While bittersweet, graduating is a tremendous achievement and worth commending students’ hard work as […]

Cox Automotive Retail Solutions COVID-19 Assistance Program

Dealer News

Apr 30, 2020

Dear Clients: I wanted to provide an update for the month of June to the Cox Automotive Retail Solutions COVID-19 Assistance Program. As the initial impact of COVID-19 was being […]

Autotrader Debuts New Ad Campaign to Promote Safety and Social Distancing for Car Shoppers

Consumer News Contactless Sales & Service

Apr 17, 2020

An all-new commercial debuted today from Autotrader showcasing how to alleviate consumer concerns surrounding car buying during the pandemic. The “Still Moving’” spot highlights the various home services now offered […]

Autotrader Names Best New Cars for 2020

Awards & 10 Best Lists Dealer News

Mar 25, 2020

ATLANTA, March 25, 2020 – As shoppers shift online across all categories for both every day essentials and aspirational needs, they are facing a new reality. Within the automotive space, they […]

Autotrader Debuts Dealer Home Services to Help Sell and Deliver Vehicles Without Requiring a Visit to the Dealership

Awards & 10 Best Lists Dealer News

Mar 24, 2020

ATLANTA, March 24, 2020 /PRNewswire/ — As consumers continue to social distance and shelter in place, Autotrader is helping dealers stay connected to shoppers with the rollout of Dealer Home Services. This […]

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Resources provided by industry experts

THE DEFINITIVE GUIDE FOR FINDING GOOD LEADS

The High Cost of Poor-Quality Leads

NEW INSIGHTS INTO BUYING TRENDS & SHOPPER BEHAVIOR

Influencing New Vehicle Buyers

Digital Influence Study

Consumer Research

Car Buyer Journey Study

Future of Digital

4 Truths of Connected Retail

EXPLORE MORE CONTENT & BETTER UNDERSTAND YOUR CUSTOMERS

Get all things Autotrader delivered straight to your inbox.

Interested in becoming a client or ready to learn more?

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Interested in becoming a client
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