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THE DEFINITIVE GUIDE FOR FINDING GOOD LEADS

The High Cost of Poor-Quality Leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

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NEW INSIGHTS INTO BUYING TRENDS & SHOPPER BEHAVIOR

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

EXPLORE MORE CONTENT & BETTER UNDERSTAND YOUR CUSTOMERS

Lead Quality and Why It Matters More Now Than Ever.

Analytics, Reporting & ROI Best Practices & Tips Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Listings

Jun 24, 2020

Like so many industries, Covid-19 hit ours hard during the first half of 2020, taking its toll on dealer close rates, sales, and of course, profits. A worldwide pandemic causing […]

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Autotrader, Brad Keselowski’s Checkered Flag Foundation Partner to Honor American Veterans at NASCAR Race

Consumer News

Jun 12, 2020

ATLANTA, June 12, 2020 – Autotrader has teamed up with Brad Keselowski’s Checkered Flag Foundation to honor America’s heroes for the NASCAR Cup Series race weekend at Atlanta Motor Speedway on […]

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Autotrader Shows Car Shoppers the Ease of Online Car Shopping in New “Dealer Chats” Campaign

Consumer News Dealer News

Jun 8, 2020

ATLANTA, June 8, 2020 /PRNewswire/ — Over the past few months, consumers have adjusted to managing nearly all aspects of life from home, including everything from working to shopping. Even the most […]

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Autotrader Names Best Non-Luxury and Best Luxury Certified Pre-Owned Programs for 2020

Awards & 10 Best Lists

May 27, 2020

ATLANTA, May 27, 2020 /PRNewswire/ — A certified pre-owned (CPO) vehicle offers some of the advantages of both new and used cars. CPO is a pre-owned car, meaning a lower price for shoppers, […]

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Autotrader Names 10 Best Cars for Recent College Graduates in 2020

Awards & 10 Best Lists

May 12, 2020

ATLANTA, May 12, 2020 /PRNewswire/ — The class of 2020 is facing unprecedented times during this global pandemic.  While bittersweet, graduating is a tremendous achievement and worth commending students’ hard work as […]

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Cox Automotive Retail Solutions COVID-19 Assistance Program

Dealer News

Apr 30, 2020

Dear Clients: I wanted to provide an update for the month of June to the Cox Automotive Retail Solutions COVID-19 Assistance Program. As the initial impact of COVID-19 was being […]

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Autotrader Debuts New Ad Campaign to Promote Safety and Social Distancing for Car Shoppers

Consumer News Contactless Sales & Service

Apr 17, 2020

An all-new commercial debuted today from Autotrader showcasing how to alleviate consumer concerns surrounding car buying during the pandemic. The “Still Moving’” spot highlights the various home services now offered […]

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Autotrader Names Best New Cars for 2020

Awards & 10 Best Lists Dealer News

Mar 25, 2020

ATLANTA, March 25, 2020 – As shoppers shift online across all categories for both every day essentials and aspirational needs, they are facing a new reality. Within the automotive space, they […]

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Autotrader Debuts Dealer Home Services to Help Sell and Deliver Vehicles Without Requiring a Visit to the Dealership

Awards & 10 Best Lists Dealer News

Mar 24, 2020

ATLANTA, March 24, 2020 /PRNewswire/ — As consumers continue to social distance and shelter in place, Autotrader is helping dealers stay connected to shoppers with the rollout of Dealer Home Services. This […]

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