Resources provided by industry experts

Consumer expectations continue to evolve. In this Auto Remarketing podcast, Jeri Reichel, Assistant Vice President of Strategic Planning at Autotrader, shares why Buy Online is becoming an important option within […]

Independent dealer shoppers are making decisions long before they call, text, or visit your lot. Here’s what the latest research reveals about earning their attention and trust earlier in the buying journey.

Key Takeaways  “According to the Cox Automotive Car Buyer Journey Study, 83% of consumers believe AI will reshape the car buying process in the next 10 years.”  AI isn’t a […]

At ASOTU Con 2026, Jade Terreberry and Noah Lee joined client Lonny Soza for a main stage conversation on how AI is reshaping shopper discovery, and what it means for […]

Key Takeaways  The most satisfied car buyers are not spending less time shopping. They’re spending less time stuck in the dealership process.  According to the recent Car Buyer Journey Study, buyers who complete more steps […]

5 Trends Shaping Shopper Behavior — And What Dealers Should Do Now Cox Automotive’s 16th Annual Car Buyer Journey Study shows a market being reshaped in real time: affordability pressure […]

The numbers are in, and they’re hard to ignore: EV lease returns are projected to surge 230% in 2026, with an estimated 215,000 EVs coming off lease.1 Edmunds puts the broader […]

In response to increasing focus on pricing transparency regulations, Autotrader offers two solutions to help your dealership display fees clearly — building shopper trust from the first click.

Buyers decide whether they trust a vehicle long before they reach out. Before they call, click, or submit a lead, skepticism or confidence has already taken hold.  When a vehicle’s history isn’t visible upfront, uncertainty […]