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Car buyer journey study: pandemic edition

Insight into consumer buying behaviors

Learn about key changes in consumer buying behaviors and attitudes for the past 11 years.  To say 2020 was challenging would be an understatement, there were many hardships, but the tiny silver lining is that the pandemic brought positive changes and efficiencies to the car buying process.

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Cox Automotive Car Buyer Journey Study Pandemic Edition February 2021

THE DEFINITIVE GUIDE FOR FINDING GOOD LEADS

The high cost of poor-quality leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

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New insights into buying trends & shopper behavior

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

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Used Car Dealer Podcast Episode #18 – Interview with Brian Moody, Executive Editor of Autotrader

Dealer News

Nov 16, 2020

Used Car Dealer Podcast, Nov. 18, 2020 – In episode #18, Zach Klempf has an in-depth interview with Executive Editor of Autotrader Brian Moody where they talk about timely topics […]

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Autotrader and Kelley Blue Book Release All-New Monthly Best Deals Lists for Car Shoppers

Consumer News

Oct 22, 2020

ATLANTA and IRVINE, Calif., Oct. 22, 2020 /PRNewswire/ — Choosing a good car is easier than ever but getting the best deal can be tricky. To provide consumers with the most recent information on the […]

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Strong Showing from Cox Automotive Retail Solutions Brands at 2020 Dealers’ Choice Awards Is Testament To Dealer Resilience In The Face of COVID-19

Dealer News

Sep 8, 2020

Atlanta, Georgia, September 8, 2020 – This year, the auto retail industry faced unprecedented challenges that upended long-established business practices. However, shutting doors didn’t mean shutting down for many dealerships, who […]

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Autotrader & Kelley Blue Book Launch “Drive the Vote” Campaign to Encourage Voter Registration

Consumer News

Sep 2, 2020

ATLANTA, September 2, 2020 – We live in a country built on diversity of thought and culture – one that derives its success from inclusion. Cox Automotive, Autotrader and Kelley Blue […]

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Autotrader Brings Awareness to Pet Adoption by Announcing Best Cars for Dog Lovers and Limited-Edition Dog Vests for National Dog Day

Awards & 10 Best Lists

Aug 24, 2020

ATLANTA, Aug. 24, 2020 /PRNewswire/ — One bright spot amid the COVID-19 pandemic is that pet adoptions have surged across the country as people look for companionship and new additions to their families; […]

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Autotrader Names 10 Hottest Cars of Summer 2020

Awards & 10 Best Lists

Jul 16, 2020

ATLANTA, July 16, 2020 /PRNewswire/ — With record temperatures sweeping the nation, this summer is shaping up to be a scorcher. For those who would rather soak up the sun than search online […]

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Autotrader Names 10 Best Used Cars of 2020

Awards & 10 Best Lists

Jun 30, 2020

ATLANTA, June 30, 2020 /PRNewswire/ — Finding yourself in the market for a new car during a pandemic might have you asking if now is even the right time to buy or how […]

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Autotrader, Brad Keselowski’s Checkered Flag Foundation Partner to Honor American Veterans at NASCAR Race

Consumer News

Jun 12, 2020

ATLANTA, June 12, 2020 – Autotrader has teamed up with Brad Keselowski’s Checkered Flag Foundation to honor America’s heroes for the NASCAR Cup Series race weekend at Atlanta Motor Speedway on […]

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Autotrader Shows Car Shoppers the Ease of Online Car Shopping in New “Dealer Chats” Campaign

Consumer News Dealer News

Jun 8, 2020

ATLANTA, June 8, 2020 /PRNewswire/ — Over the past few months, consumers have adjusted to managing nearly all aspects of life from home, including everything from working to shopping. Even the most […]

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