Ride out the chip shortage with us

The inventory challenges of today will be with us tomorrow. But challenges are not the same as roadblocks.

We’ve developed an exclusive tactical playbook to help you be successful during this ongoing disruption.

The playbook will give you an overview of consumer perceptions, strategies to stay focused and levers you can pull to reach customers and meet their needs today and down the road.

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How the chip shortage is impacting consumer behavior

People are still willing to pay above MSRP.

More car buyers are delaying their vehicle purchase.

Car buyers are willing to drive outside of their location for a vehicle.

Most car buyers still anticipate negative impacts because of the chip shortage.

Autotrader can help you navigate today’s volatile car market with an exclusive, tactical playbook.

Its aim is to give you an overview of consumer perceptions, along with strategies to stay focused, and levers you can pull to reach customers and their evolving needs.

All so that you can succeed during this ongoing disruption – and ensure that your vehicles are the ones that stand out.

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