Consumer expectations continue to evolve. In this Auto Remarketing podcast, Jeri Reichel, Assistant Vice President of Strategic Planning at Autotrader, shares why Buy Online is becoming an important option within the car-buying journey and what it means for dealerships.
“What consumers really want is flexibility. That doesn’t mean online only.”
– Jeri Reichel, Assistant Vice President of Strategic Planning at AutotraderÂ
Ready to learn more about Buy Online?
See how dealerships can offer more flexibility throughout the purchase journey while maintaining control of the customer experience.
Covered in this episode:
Consumers are spending more time researching vehicles online before they ever visit a dealership. As digital transactions become more common across industries, many shoppers now expect greater flexibility throughout the purchase process.
In this episode of the Auto Remarketing Podcast, Jeri Reichel joins host Bill Zadeits to discuss what Buy Online really means for automotive retailers. Together, they explore how dealerships can support more of the purchase journey online while preserving the value of the in-store experience, maintaining oversight of the transaction, and meeting customers where they prefer to shop.
The conversation also addresses common concerns dealers have about Buy Online, including whether it requires a completely new process or changes how dealerships manage the deal. As Jeri explains, today’s consumers aren’t necessarily looking for an online-only experience. They’re looking for convenience, transparency, and choice.
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