Drive More Deals with Autotrader’s Digital Retailing Solutions
Autotrader gives franchise dealers the tools to connect with ready-to-buy shoppers and build more deals—before they ever set foot in your showroom. Our Digital Retailing Solutions bridge the gap between online and in-store experiences, reduce friction, and drive lifetime value. Autotrader helps you showcase inventory, provide transparent pricing, and guide buyers through financing, trade-in, and more—all on your terms. With first-party data and AI-driven insights, you’ll know exactly which shoppers are ready to act, so you can focus on closing more deals and growing your margin.
More Likely to
Digital Retailing Solutions Features
Activate Autotrader’s tiered deal-building tools directly on your listings’ VDP—at your own pace. Give shoppers the power to start their purchase online, with transparent pricing, trade-in estimates, and financing options right at their fingertips. You control which features to enable and when, so your team can adapt to changing shopper needs. Every interaction is backed by first-party data, helping you identify ready-to-buy customers and streamline the sales process. Boost engagement, close more deals, and deliver a seamless experience from click to showroom.
Show shoppers exactly what they can afford. With My Wallet, buyers see personalized payment options, estimated monthly costs, and their purchasing power as they browse your inventory. This helps customers make confident decisions and move forward faster. You get more qualified leads, and shoppers get a clear path to purchase—no surprises, just transparency. My Wallet makes it easy for buyers to understand their budget and take the next step, right from your listings.
Make it simple for shoppers to start the financing process online. With Autotrader’s Online Credit Application, buyers can submit their information securely from any device, at any time. You’ll capture more credit applications and reach customers who are ready to buy. The process is quick, straightforward, and helps you connect with serious shoppers before they visit your dealership. Streamline approvals and save time for both your team and your customers.
Let shoppers begin their car-buying journey on Autotrader and KBB.com, then finish the deal at your dealership. Accelerate My Deal lets buyers start paperwork, value their trade-in, and explore payment options online. You control the process and decide which steps to enable. This means less time spent in-store and more satisfied customers. Give buyers the flexibility they want, while you keep the sale moving and close deals faster.
Direct ready-to-buy shoppers from Autotrader and KBB.com straight to your dealership’s online store. Shopper Connect helps you capture more online sales by linking interested buyers to your digital retailing tools. You’ll engage customers who are already looking at your inventory and make it easy for them to take action. Increase your reach, boost conversions, and turn online interest into real sales—all with a seamless experience that connects your listings to your store.
Seamless Integrations
As the best-connected marketplace, our exclusive shopper insights integrate with the full ecosystem of powerful Cox Automotive solutions to maximize dealership performance and deliver better consumer experiences.
Personalizing the car-buying experience gets more deals done
of shoppers prefer to complete their purchasing transaction
of shoppers say they’re more likely to buy from a dealership if they can start the process
of franchise dealers plan to offer more digital retailing in the next 1-2
of dealers say digital retailing has positively impacted at least one area of their
FAQ
Digital retailing solutions for dealerships are online tools that help you connect with car shoppers, let them start the buying process online, and make it easier to close deals. These solutions include features like online credit applications, trade-in estimates, and personalized payment options, all designed to streamline the car-buying experience for both dealers and customers.
Autotrader’s digital retail experience for dealerships helps you reach more ready-to-buy shoppers, showcase your inventory, and provide transparent pricing. You can activate deal-building tools at your own pace, giving your team control and flexibility. This leads to higher engagement, more qualified leads, and increased sales.
Yes. Autotrader’s platform integrates with car dealership inventory management software, making it easy to update listings, highlight vehicles, and track shopper interest. You’ll save time and keep your inventory visible to in-market buyers.
Autotrader provides auto dealer analytics and data analytics for car dealerships. These insights show you which shoppers are most likely to buy, which vehicles get the most attention, and how your digital retailing tools are performing. Dealer Principals and GMs can use this data to make smarter decisions and grow their business.
Autotrader acts as an automotive advertising platform for dealerships, helping you promote your inventory to a large audience of in-market shoppers. You can use targeted ads, merchandising tools, and analytics to maximize your advertising ROI and attract more buyers.
Distance retailing lets you sell cars to shoppers who prefer to complete most of the process online. With Autotrader’s digital retailing automotive solutions, you can offer remote paperwork, virtual trade-in appraisals, and online financing, making it easy for customers to buy from anywhere.
Autotrader’s digital retail solutions for dealerships give Marketing & Internet Managers the tools to customize listings, highlight special offers, and provide personalized payment options. This helps create a seamless, engaging experience that encourages shoppers to take action.
Yes. Autotrader’s automotive digital retailing solutions are designed to work with your existing dealership systems, including inventory management and CRM platforms. Setup is straightforward, and support is available to help you get the most out of your digital retailing tools.
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