Resources provided by industry experts

With constant changing consumer behaviors, it’s more important than ever to identify industry trends and how that can, and should, relate to your media ad spend. It’s still important to […]

It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]

ATLANTA, May 19, 2022 – Armed with diplomas in hand and ready to go out and change the world, many students graduating college this semester will find themselves in need […]

The shift in car shoppers’ expectation boils down to four things: The good news is that these shoppers are wide open to being influenced by marketing.  In truth, they see […]

ATLANTA, April 19, 2022 – In an industry that boasts more than 300 new-car models available to the public each year, perhaps nothing has more radically changed the face of […]

Gen Z is the largest, most diverse population ever, and 88% of them plan to make their first vehicle purchase within the next 5 years. This generation’s lives are dominated […]

ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that many comfortable, functional and attractive […]

ATLANTA, March 7, 2022 /PRNewswire/ — While the consumer car-buying experience undoubtedly has changed in recent years, the automotive dealer’s journey continues to simultaneously evolve, bringing along a host of […]

For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]