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Stay Informed on the Chip Shortage
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Staying a Step Ahead in a Cookieless Future with First-Party Data
May 15, 2023
Autotrader, Dealer.com and ESNTIAL Teams
As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your […]
Best Car Interiors Under $50,000 for 2023
Apr 20, 2023
ATLANTA, April 20, 2023 /PRNewswire/ — Vehicle interior design is a blend of art and science, and fortunately for new car buyers, beauty and function can coexist and appear across […]
Successful Dealers Are Activating Their First Party Data… Are You?
Apr 17, 2023
Jade Terreberry, Senior Director, Strategic Development for Cox Automotive and Noah Lee, Director of Product Consulting at Dealer.com
Data is something we all want, need and collect in order to drive business. But despite the vast amounts of data we all have, many auto dealers are left scratching […]
The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future
Mar 10, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox Automotive
After taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only being felt by today’s consumers, […]
Best News Cars of 2023
Mar 7, 2023
ATLANTA, March 7, 2023 /PRNewswire/ — Given the current economic climate, making large purchase decisions, like buying a new car, requires considerable research to ensure buyers are spending their hard-earned money […]
How to Navigate the Trends and Hurdles Shaping Today’s Car Buyers’ Satisfaction Levels
Feb 9, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox Automotive
The Cox Automotive annual 2022 Car Buyer Journey Study is out, and the impacts of digitalization, economic challenges and industry pressures are clearly being felt. Results from the over 10,000 […]
2022 Car Buyer Journey Study
Jan 27, 2023
Get the insights you need in this year’s Car Buyer Journey Study to help you drive your strategy forward in 2022.
The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales
Jan 11, 2023
Jessica Stafford, SVP of Consumer Solutions
Everyone in the auto industry knows that the past year presented several hurdles for auto dealers to jump over, one after another. Inventory was low, buyer behaviors and our industry […]
A Look at Today’s in-Market Auto Shoppers and What They Want
Dec 9, 2022
The Autotrader Team
Every dealer in today’s times wants and strives to get in front of their ideal customer. And they can do that with the right digital retailing tools as well as […]
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