Resources provided by industry experts

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for your business, today and into the future.

Stay Informed on the Chip Shortage

Playbook: Navigating the Chip Shortage Into 2022 and Beyond

This playbook will provide an overview of consumer perceptions, based on Cox Automotive data from August 2021, strategies to stay focused and levers you can pull in order to reach customers and meet their needs today and down the road.

The definitive guide for finding good leads

The high cost of poor-quality leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

New insights into buying trends & shopper behavior

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

Explore more content & better understand your customers

The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future
The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future

Mar 10, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox Automotive

After taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only being felt by today’s consumers, […]

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Best News Cars of 2023
Best News Cars of 2023

Mar 7, 2023

ATLANTA, March 7, 2023 /PRNewswire/ — Given the current economic climate, making large purchase decisions, like buying a new car, requires considerable research to ensure buyers are spending their hard-earned money […]

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How to Navigate the Trends and Hurdles Shaping Today’s Car Buyers’ Satisfaction Levels 
How to Navigate the Trends and Hurdles Shaping Today’s Car Buyers’ Satisfaction Levels 

Feb 9, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox Automotive

The Cox Automotive annual 2022 Car Buyer Journey Study is out, and the impacts of digitalization, economic challenges and industry pressures are clearly being felt. Results from the over 10,000 […]

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2022 Car Buyer Journey Study
2022 Car Buyer Journey Study

Jan 27, 2023

Get the insights you need in this year’s Car Buyer Journey Study to help you drive your strategy forward in 2022.

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The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales 
The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales 

Jan 11, 2023
Jessica Stafford, SVP of Consumer Solutions

Everyone in the auto industry knows that the past year presented several hurdles for auto dealers to jump over, one after another. Inventory was low, buyer behaviors and our industry […]

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A Look at Today’s in-Market Auto Shoppers and What They Want
A Look at Today’s in-Market Auto Shoppers and What They Want

Dec 9, 2022
The Autotrader Team

Every dealer in today’s times wants and strives to get in front of their ideal customer. And they can do that with the right digital retailing tools as well as […]

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5 Effective Data Strategies to Use in 2023 
5 Effective Data Strategies to Use in 2023 

Nov 16, 2022
Karrie Sudbrack, Vice President of Deal Sales, Cox Automotive

Every dealer in today’s times knows the importance and value of your data. However, not every dealer understands that your data needs a consistent top to bottom strategy behind it, […]

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How Dealers Can Successfully Sell New Car Pre-Order 
How Dealers Can Successfully Sell New Car Pre-Order 

Oct 10, 2022
Karrie Sudbrack, Vice President of Deal Sales, Cox Automotive

Over the last year whether you’re just dipping your toe into how to effectively and successfully sell new car-pre-ordering, or you’ve been doing it pretty successfully for a while now, […]

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5 Ways to Elevate Your Dealership Brand & Experiences to Drive Profits Now  
5 Ways to Elevate Your Dealership Brand & Experiences to Drive Profits Now  

Sep 8, 2022
Karrie Sudbrack, Vice President of Deal Sales, Cox Automotive

  With continued inventory shortages and rising interest rates, juxtaposed with a still present buyer demand, it’s more important than ever for auto dealers to learn how to sell the […]

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