Independent doesn’t mean being alone
Competition is fierce in the used car arena, so how can you ensure that your pre-owned inventory stands out above the rest? Effective exposure to real car buyers.
Autotrader takes you one step further with game-changing innovations and results that matter to your business. From designing packages that are just the right size for an independent dealership, to getting more buyers to your lot.
- We influence 100M+ shoppers per month
- For independents alone, we close 44% more deals than our nearest competitor
- Your results include 34% higher gross profit per deal
Put your used car inventory in prime position to be seen—and to sell
Autotrader’s suite of advertising products offers more opportunities for shoppers to connect with your dealership.
- eLot displays your most relevant inventory to shoppers across Autotrader, the NEW Autotrader App and KBB.com based on browsing history.
- Spotlight ads prioritize your listing near the top of the Search Results page. And the digital dominance doesn’t stop there—with even more display ad options available, your used-car listings will be at the forefront of shoppers’ searches from the very first click.
- Targeted display yields premium ad placements across Autotrader and KBB.com using flexible creatve to help you get the right message to the right shopper.
See what the power of Cox Automotive 1st Party Data intelligence can do for your business.
Impactful solutions for independent dealers
Big dealers might have big budgets, but you’ve got something even better—the instinct to spend smart and partner with the proven industry leaders, Autotrader and Kelley Blue Book.
Reach more shoppers than ever through the combined power of enhanced listings, digital marketing and digital retailing.
Give shoppers a seamless online to in-store experience with Kelley Blue Book’s Price Advisor, which provides them with a localized car-value range and still gives you the flexibility you need to make a deal.
“Autotrader has played a tremendous part in helping our dealership reach more shoppers and generate more sales at our independent exotic dealership. . .”Hans – Auto Collection of Murfreesboro, Murfreesboro, TN
Good news we found for you
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Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss
May 6, 2025
Guest Expert: Jimmy Douglas, Founder of Plug, joins Jade Terreberry to break down the evolving landscape of electric vehicles (EVs) and what it means for dealers today. From shifting consumer use cases to the impact of tariffs and the growing opportunity in used EVs, Jimmy shares practical insights on how dealers can better position themselves in the EV market.
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Disrupt or Be Disrupted: 5 Steps to Start Selling the Way Your Buyers Want to BuyÂ
Apr 30, 2025
The Autotrader TeamIt Begins with a Click It might be an email, auto listing, or pop-up ad – but in today’s digital age, it all begins with one click. What happens next will […]
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The AI Revolution: What’s Transforming Auto Sales Now
Apr 30, 2025
The Autotrader TeamGuest Expert: Eric Brown, Founder of inSearchX, joins Jade Terreberry at the AIS NRC Conference to discuss the transformative role of AI in the automotive industry. Eric shares insights on how AI-driven tools like Ask Auto are revolutionizing the consumer-dealer interaction by removing friction from the car buying process, enhancing real-time communication, and significantly improving lead conversion rates.
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Tariff Impact: Why Strategic Responses are Needed for Auto Dealers
Apr 23, 2025
Expert Guest: Bill Zadeits, President of Cherokee Media Group and host of the hit AutoRemarketing Podcast, joins Jade Terreberry at the AIS NRC Conference to discuss the current state of the automotive industry amidst the recent tariff announcements, sharing his insights on the unpredictable nature of the situtation, the potential impact on new and used car markets, and the need for cautious steps and strategic responses to navigate these times.
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An Economist’s Take: Tariff Changes and Expert Analysis
Apr 16, 2025
Expert Guest: Jonathan Smoke, SVP Chief Economist at Cox Automotive, joins Jade Terreberry at the AIS NRC Conference where he was presented an award, to discuss the current trending economic shifts and situations as well as providing insights into the recent tariff announcements, the potential for a recession, and strategies for dealers and OEMs to navigate these uncertain times using real-time data and diversified revenue streams.
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