Attract more ready-to-buy shoppers and sell inventory faster and more profitably

Experience the combined power of Autotrader and KBB.com to move your used vehicle inventory.

Start Here

Independent doesn’t mean being alone

Competition is fierce in the used car arena, so how can you ensure that your pre-owned inventory stands out above the rest? Effective exposure to real car buyers.

Autotrader takes you one step further with game-changing innovations and results that matter to your business. From designing packages that are just the right size for an independent dealership, to getting more buyers to your lot.

  • We influence 100M+ shoppers per month
  • For independents alone, we close 44% more deals than our nearest competitor
  • Your results include 34% higher gross profit per deal

Put your used car inventory in prime position to be seen—and to sell

Autotrader’s suite of advertising products offers more opportunities for shoppers to connect with your dealership.

  • eLot displays your most relevant inventory to shoppers across Autotrader, the NEW Autotrader App and KBB.com based on browsing history.
  • Spotlight ads prioritize your listing near the top of the Search Results page. And the digital dominance doesn’t stop there—with even more display ad options available, your used-car listings will be at the forefront of shoppers’ searches from the very first click.
  • Targeted display yields premium ad placements across Autotrader and KBB.com using flexible creatve to help you get the right message to the right shopper.

See what the power of Cox Automotive 1st Party Data intelligence can do for your business.

Impactful solutions for independent dealers

car buyer and salesperson shaking hands in a dealership showroom
car shopper writing down pricing details while looking at computer and phone

Big dealers might have big budgets, but you’ve got something even better—the instinct to spend smart and partner with the proven industry leaders, Autotrader and Kelley Blue Book.

Learn more

car buyer and salesperson shaking hands in a dealership showroom

Reach more shoppers than ever through the combined power of enhanced listings, digital marketing and digital retailing.

Learn how to enhance your listings

car shopper writing down pricing details while looking at computer and phone

Give shoppers a seamless online to in-store experience with Kelley Blue Book’s Price Advisor, which provides them with a localized car-value range and still gives you the flexibility you need to make a deal.

What’s Price Advisor?

“Autotrader has played a tremendous part in helping our dealership reach more shoppers and generate more sales at our independent exotic dealership. . .”
Hans – Auto Collection of Murfreesboro, Murfreesboro, TN
dealership sales team Murfreesboro

Good news we found for you

Interested in becoming a client
or ready to learn more?

Please call 1-877-627-9585 or complete the form below.

Required form fields

How can we help you?*
This field is for validation purposes and should be left unchanged.