Attract more ready-to-buy shoppers and sell inventory faster and more profitably
Experience the combined power of Autotrader and KBB.com to move your used vehicle inventory.
Independent doesn’t mean being alone
Competition is fierce in the used car arena, so how can you ensure that your pre-owned inventory stands out above the rest? Effective exposure to real car buyers.
Autotrader takes you one step further with game-changing innovations and results that matter to your business. From designing packages that are just the right size for an independent dealership, to getting more buyers to your lot.
- We influence 100M+ shoppers per month
- For independents alone, we close 44% more deals than our nearest competitor
- Your results include 34% higher gross profit per deal
Put your used car inventory in prime position to be seen—and to sell
Autotrader’s suite of advertising products offers more opportunities for shoppers to connect with your dealership.
- eLot displays your most relevant inventory to shoppers across Autotrader, the NEW Autotrader App and KBB.com based on browsing history.
- Spotlight ads prioritize your listing near the top of the Search Results page. And the digital dominance doesn’t stop there—with even more display ad options available, your used-car listings will be at the forefront of shoppers’ searches from the very first click.
- Targeted display yields premium ad placements across Autotrader and KBB.com using flexible creatve to help you get the right message to the right shopper.
See what the power of Cox Automotive 1st Party Data intelligence can do for your business.
Impactful solutions for independent dealers
Big dealers might have big budgets, but you’ve got something even better—the instinct to spend smart and partner with the proven industry leaders, Autotrader and Kelley Blue Book.
Reach more shoppers than ever through the combined power of enhanced listings, digital marketing and digital retailing.
Give shoppers a seamless online to in-store experience with Kelley Blue Book’s Price Advisor, which provides them with a localized car-value range and still gives you the flexibility you need to make a deal.
“Autotrader has played a tremendous part in helping our dealership reach more shoppers and generate more sales at our independent exotic dealership. . .”Hans – Auto Collection of Murfreesboro, Murfreesboro, TN
Good news we found for you
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NASCAR Driver Joey Logano Partners with Autotrader to Benefit Charity
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Autotrader Names Hottest New, Used Cars of Summer 2023
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