6m Read Blog Maximizing Co-op: the Marketing Budget Hiding in Plain Sight Dealers are finding smarter ways to stretch every marketing dollar as more of them are rethinking co-op as budget to reinvest, not just recoup. Read more
8m Read Blog Five Questions Dealers Are Asking About Buy Online Consumer expectations are changing. Here's what dealers should understand about the growing demand for flexibility across the car-buying journey. Read more
10 Min Listen Blog Podcast: Buy Online Is About Flexibility, Not Replacing the Dealership Consumer expectations continue to evolve. In this Auto Remarketing podcast, Jeri Reichel, Assistant Vice President of Strategic Planning at Autotrader, shares why Buy Online is… Read more
6m Read Blog How to Win the Digital Research Marathon Before Buyers Ever Contact You Independent dealer shoppers are making decisions long before they call, text, or visit your lot. Here's what the latest research reveals about earning their attention… Read more
9m Read Blog The AI-Informed Car Buyer is Here. Are You Ready? Key Takeaways “According to the Cox Automotive Car Buyer Journey Study, 83% of consumers believe AI will reshape the car buying process in the next… Read more
30m Watch Video The Agents Are Shopping – How To Show Up In AI-Driven Search Results At ASOTU Con 2026, Jade Terreberry and Noah Lee joined client Lonny Soza for a main stage conversation on how AI is reshaping shopper discovery,… Read more
7m Read Blog Digital Tools, Real Results: Why Your Most Satisfied Buyers Are Doing More Online Key Takeaways The most satisfied car buyers are not spending less time shopping. They’re spending less time stuck in the dealership process. According to the recent Car Buyer… Read more
7m Read Blog The EV Lease Return Wave Is Here: How Franchise Dealers Can Capitalize in 2026 The numbers are in, and they’re hard to ignore: EV lease returns are projected to surge 230% in 2026, with an estimated 215,000 EVs coming… Read more
5m Read Transparent Pricing Solutions In response to increasing focus on pricing transparency regulations, Autotrader offers two solutions to help your dealership display fees clearly — building shopper trust from… Read more
